Benefits of a Knowledge Network

Professional associations, or knowledge networks, have been around longer than almost any other kind of group, from the medieval guilds to crafts associations to today’s professional groups and industry associations. The primary purpose is for the exchange of information and ideas, in both intra-industry and inter-industry.

Some of these types of groups limit membership to their own industry. However, quite a few groups that represent industries other than your own will allow you to join as an associate member of their organization. This can connect you with a concentrated target market, including many top-quality contacts. Indeed, many of your best current clients who are looking for their own competitive edge, may be members of industry associations. You can ask them which open-membership groups they belong to and explore the possibility of joining a few of them. This can give you an opportunity to meet prospects of the same quality as your best clients.

Groups In Your Own Industry

The other part of your knowledge network should be groups in your own industry. It is true that many of your competitors may also be members but consider the advantages. You will stay abreast of developments in your industry, find out what your competitors are up to, and study the competition’s presentations and brochures. You may also discover opportunities to collaborate with competitors whose specialties are different from yours or who need help on a big project.

Knowledge networks present great business networking opportunities. If you are looking to build more relationships and increase your referral marketing, I recommend that you investigate your local professional associations to determine which ones you might be able to join. Get involved with these organizations so that you can experience the benefits of a knowledge network.

Are you part of a knowledge network? I would love to hear your stories in the comment section.

10 thoughts on “Benefits of a Knowledge Network

  1. I belong to knowledge networks, and they really work, and I am also a director of a wonderful charity working with people with dementia and their carers, and I learn more about life and caring for others from this group of true givers gain believers.

  2. Dear Dr Ivan , Thanks for your wonderful insight . I appreciate it. As suggested by you , I am part of Procurement Professionals Australia and am growing my network in the process. Thanks for taking all of us along with you in the journey of peace and prosperity.

  3. Dr. Ivan I was a member of the BNI san Dimas Chapter for over 13 years! I learned so much about networking and I can’t began to tell you how much it helped my business!
    LINCO picture framing..
    I’m 74 now and joined a country club in West Covina.
    I’m hopeful I can help the members be better networkers! Thanks for your
    Years of friendship and helping me become the great networker I am!
    Steve Lindemann

  4. I belong to the industry association already. Im participate all events in my church where I have friends share experiences from their business. Thank you so much Dr Ivan Misner for your advise as business man. Is a big help for me .

Leave a Reply

Your email address will not be published. Required fields are marked *