Have you ever listened to a motivational speaker such as Jack Canfield, Brian Tracy or Zig Ziglar? When you listen to any of them, you can feel the passion flowing through the presentation’s words, actions and images. The hidden element behind a motivational speaker is passion. Think about that. What does that tell you about your own message?
Your personal challenge in networking is to have an extraordinary message that not only captures but also highlights your unique selling proposition (USP). Your USP is what sets you apart from your competition–you can’t afford to be ordinary, like your competition. Your message needs to be filled with passion. If you are not excited about what you do, no one else is, either. In word-of-mouth marketing, that could be disastrous.
So how do you tap into your passion and tie it into your daily message about your business? You can capitalize on your passion and spotlight your uniqueness by specifically answering the following questions from your heart and not your head:
1. What can you say about yourself or your business that your competition cannot say?
2. How does your work fulfill you?
3. What element of your work do you most enjoy, and why?
Never forget that one of the top 10 traits of the master networker is enthusiasm/motivation. You, your sales force and your word-of-mouth marketing team are the motivational speakers for your business, but the message begins with you.