Ivan Misner, Author at Dr. Ivan Misner® - Page 3 of 106
creative incentives

Do Creative Incentives Work?

You can greatly enhance your word-of-mouth based business by designing creative incentives for people to give you referrals.  Yet of all the key techniques for making the system work, wanting to give referral rewards bonuses to individuals who pass out your business cards and obtain new clients for your business seems to frustrate others the most.

Historically, finder’s fees or referral rewards have been used as an incentive for giving someone referrals.  Although finder’s fees can be appropriate, I don’t believe they are necessarily the best technique to employ in most situations.  Here is an excellent example of a non-monetary incentive system:

Sign of the Times

Years ago I went to my chiropractor for a routine adjustment.  Several weeks before, I had referred a friend to him who had recently been in an accident.  As I walked into the waiting room, I noticed a bulletin board that was displayed prominently on the wall.  The bulletin board read, “We would like to thank the following patients for referring someone to us last month.”

Actually, there was nothing unusual about this sign.  It had been there on each of my previous visits, except this time my name was posted on it.  I took notice and was pleased, but didn’t give it a second thought, until a month later, when I returned and saw that my name was no longer on it.  Instantly I thought, Who else can I refer to the doctor so that my name will be put back up on the board?  For the record, I did come up with another referral for the good doctor.

Something like this may not work for everyone.  But if it worked on me, I’m sure it will have a positive effect on others.  The key is to select several incentive options so as to impact as many people as possible.

Business Cards

Why Collecting Business Cards is Not Networking

One of the biggest mistakes people make when networking is thinking that it’s just about running around the room collecting as many business cards as possible. These are often people who don’t really like networking. However, they know they have to do it, and they think this is the best way to get it done. I’ve tried telling them that this is not networking — it’s either face-to-face cold calling or worse yet, it’s simply “card collecting” or being a “Card Dealer“.

Years ago, I ran into a couple of business partners who made a competition of collecting cards at networking events. The person who collected the least number of cards had to buy the other partner dinner that week. They were very proud of this networking strategy — seriously, they bragged about it to me. I tried to tell them that this was really not a good networking strategy. I don’t think they ever got it.

Unfortunately, I still find myself running into people who think this is a great approach to networking effectively. My co-author of Networking Like a Pro, Brian Hilliard, has given me the solution to dealing with this issue.

Barley’s Tale

Brian has a dog whose name is Barley. He’s a 55-pound Shiba Inu, which means he doesn’t like cats and he looks like a fox. Barley is a very well-trained, well-behaved dog. If you’d like to collect business cards at an event but you don’t want to spend all that time collecting the cards, here’s what you can do. You can hire Barley from Brian ($20/hour, two hour minimum + travel) to attend your next event. Brian will put a satchel around him, like a horse. And on one side he’ll place a stack of your business cards, along with a sign that says “Take One” and on the other side he’ll have a pocket that says “Leave Your Card Here.”

Brian will then drive Barley up to the event, send him into the room, and return two hours later to collect Barley and his new stack of business cards. I’m confident he’ll come out with a big stack because he’s very well trained and people really love him.

Now after you take those cards from his side pocket — and make sure to walk him, since he’ll probably need to use the restroom after all of that hard work — will he have truly networked?

Of course not! How could he possibly have networked by getting a stack of business cards?

Collecting business cards at a networking event is not networking

It sounds ridiculous, but that’s how more than a few business professionals approach their networking. It’s like a game of who can get the most cards, and it doesn’t make any sense. Collecting cards at a networking event is not networking — it’s card collecting — which is not a profitable way to build your business. If you put this in the context of Barley running around the event letting people exchange cards with him, it seems obvious.  However, if you’re still on the fence and would like to contact Brian about potentially contracting Barley’s services, please feel free to do so.

Finder’s Fees

Do Finder’s Fees Work?

Historically, finder’s fees or referral rewards have been used as an incentive for giving someone referrals.  Although finder’s fees can be appropriate, I don’t believe they are necessarily the best technique to employ in most situations.  Here is an excellent example of a non-monetary incentive system:

One Realtor I met in Northern California told me that for almost six years he had offered a one-hundred-dollar finder’s fee to anyone giving him a referral that led to a listing or sale.  However, he said that in all that time he had given only about a dozen finder’s fees, so he decided to try another kind of incentive.

Living on a large parcel of land in prime wine country, he had begun growing grapes on his own vineyard.  Therefore, a thought occurred to him:  Why not take the next step?  He began processing the grapes and bottling his own special vintage wine.  After his first harvest, he had a graphic artist design a beautiful label, which he affixed to each bottle.  Instructing all his friends that he did not sell this wine, he gave it as a gift to anyone providing him with a bona fide referral.

The Realtor gave away dozens of cases in the first three years – half the time it took him to give only one dozen cash finder’s fees.  Yet each bottle of wine cost him less than ten dollars to produce.  Therefore, this special vintage wine makes him infinitely more money than giving away a handful of hundred-dollar finder’s fees. I got a call from the Realtor and he shared me this story…

Success Uncorked

“Last Friday I got a phone call from a woman I didn’t know.  Out of the blue she gave me two referrals.  As I wrote down the information, I asked her how she had heard of me.

“She said, ‘I had dinner last night at a friend’s house.  He served wine.  I took a sip.  “Wow, great wine!” I told him.  “Where did you buy it?”  “You can’t buy it,” he said.  “The only way you can get it is to give this real estate agent a referral.”

“’I have two referrals,’ she said.  ‘Can I get two bottles?’

“So I gladly sent her two bottles.  Furthermore, both referrals turned into more business, and each of them cost me only ten dollars.”

It sometimes amazes me, even now, how something as simple as a bottle of wine can be such a powerful incentive for people to give you referrals.  But the explanation is really quite simple:  because it’s special.  A bottle of wine that can’t be bought can be worth ten times what it cost to produce when traded for something as valuable as a business referral.

Networking Mentor

The Networking Mentor

 

I have a newly revised book, The Networking Mentor, that is now available on Amazon. It was just released this week!

“The Networking Mentor” is a parable about the transformation of someone’s life because another person took them under their wing and mentored them relating to the do’s and don’ts of networking. It starts with a struggling business owner, Ken, who is invited to a BNI networking group by a business associate. He proceeds to mentor Ken and helps him learn how to network effectively and build a referral-based business. Ken’s mentor teaches him very specific strategies on how to network better and at the same time, the mentor improves his skill set as well.

Each and every one of us have people in our lives who made a difference. We all have someone in our story who influenced the path we took—or perhaps motivated us to carve our own path. These are the mentors we’ve had in our life. Their impact can be life-changing. We firmly believe in the power of mentors to make a positive difference in the lives of others. By devoting time and attention to a mentoring relationship, both parties reap deeply powerful and meaningful rewards that extend well beyond simple financial gain. As we mature and gain more experience, we have the opportunity to transition from mostly being a mentee to also being a mentor. This book is for both mentors and mentees. This book is the second edition of a book originally titled: “I Love Networking.” It has been expanded with additional chapters and graphics.

Please use this link to order your own copy of this amazing book.

https://tinyurl.com/TheNetworkingMentor

Every person that believes in mentoring new members in their network needs copies of this book. It is the story of how a mentoring relationship changed someone’s life in a BNI group. We’ve all had mentors who are in “our story”. When we talk about how our life has changed through our experiences with them, they are part of that story. Mentors can make a positive difference in someone’s life. By devoting time and attention to a mentoring relationship, both parties reap deeply powerful and meaningful rewards that extend well beyond simple financial gain. As we gain more experience, we have the opportunity to transition from being a mentee to also being a mentor. We’ve all had mentors who are in “our story”. However, there is something even more important: The real question is not who’s in our story but whose story are we in? Whose life have we made a difference in? That’s what creates a meaningful life, and that’s why this book is for both mentees and mentors.

So, I have two questions for you.  Whose story are you in as their mentor and how have you helped someone else?  Who is in your story as a special mentor to you in your life or business? Share your story here on my blog.  I’d really like to hear it.  Post it below in the comments.

choices

Work Hard and Make Better Choices

Working hard is only the first part of success.  Making good choices is the second part.  It truly takes both to achieve success at whatever you do.

I knew someone who was constantly lamenting her “bad luck”.  She wasn’t happy with the various jobs that she had over the years, her personal life was a shambles, she was almost thirty, hadn’t completed college, and constantly had money problems.  She often blamed situations or other people for the various predicaments that she was in.  However, the glaringly obvious truth was that although she worked fairly hard, she continually made horrible choices.  One day she would complain about money and then the next day she’d buy something totally extravagant and completely unnecessary.  The next week she’d complain about not being able to get a good job while showing up to work an hour late for personal reasons (which happened regularly).

From time to time she’d talk to me about her issues and I’d point out the choices she made that led to the current problem at hand.  Each time she’d pay lip service to acknowledge the connection, but the truth is she never took ownership for the real problem – her choices.  She once lamented “why me, why me, I deserve better!”  I didn’t offer my opinion on this question, but what I wanted to tell her was that “everyone feels like they ‘deserve better’ at some point in their life – get over it, stop complaining and start really doing something about it.  Work hard and make better choices!”

I’ve had the opportunity during my career to work with thousands of people who have experienced varying degrees of success in their lives.  Success is not an entitlement. One of the recurring themes I see with these people is that they plan their work and work their plan. That is, they think through their choices, make the best ones they can with the information they have, and then work hard to carry those choices out.

The Secret to My Luck

Not long ago I was talking to someone I’ve known for years about the growth of my business and some other personal goals I’ve recently met and he said, “Man you’re lucky.  It must be nice.”

I responded to him by saying “Yea, I’m lucky, let me tell you the secret to my luck…”

“First, I went to college for ten years.  During that time, I started my own business and worked really long hours for two decades.  Along the way, I mortgaged my house a couple of times for the business and I wrote five books.  You too can have this kind of luck.  All you need to do is apply this kind of effort to whatever you do and you can be just as lucky.”

He laughed and said, “Okay, Okay, I get it!!”  Did he really get it?  I don’t think so, because he hasn’t changed his behavior or started making different choices.  If being successful was easy – everyone would have the success they think they deserve.

Working hard is only the first part of success. Making good choices is the second part.  It truly takes both to achieve success at whatever you do.

success

Success Is Not An Entitlement

Everyone wants some degree of success.  They might want it in different forms, but I’ve never met anyone who didn’t want to be successful in or at something important in their lives.  This is good because I believe that everyone’s entitled to pursue success; but, success itself is not an entitlement.

It is largely determined by our hard work and our choices.  I know many people who work hard but make bad choices.  It’s amazing how many of them think they deserve to be more successful because they feel like they’ve worked so hard.  On the other hand, I don’t know very many, if any, successful people who have made good choices but didn’t work hard.

Working hard is only the first part of success.  Making good choices is the second part.  It truly takes both to achieve success at whatever you do.

When I was the CEO for BNI, I knew that the choices I made were important to the business.  The decisions I made impacted hundreds of employees, franchise owners, and associates as well as hundreds of thousands of BNI members around the world.  I remember back then talking to a good friend and mentor about some tough decisions I had to make and my concerns about them.  He gave me some great advice.  He said, “Not every decision you make has to be a good one.  Just make sure that you make more good ones than bad ones and when you make a bad one – minimize the impact by fixing it quick.”

Wow!  This was great advice.  It’s advice that squarely hits the point about working hard and making good choices.  Not every choice you make has to be on the mark.  However, enough of them do in order for you to get the kind of results you want.  Some of my biggest lessons in business have come from my losses, not my successes.  Generally, neither had much to do with luck but instead, with the choices I made or the commitment I gave to the project.

It is not being lucky

For most of the 30 plus years of running BNI, I didn’t feel very lucky or incredibly successful.  It took time, effort, hard work, and fairly decent choices before I felt any modicum of success.  The problem is that many people want to go from point A to point Z and bypass all the challenges in between.  They work hard, therefore “deserve” the success they want.

Success is not an entitlement.   It’s not a “right” or a “claim” that we should have.  Oh, people have the right to “pursue” success – but that’s it.  Success is most often earned. It is not handed over because you are entitled.

I remember years ago when my son was nine years old I asked him, “Trey, what’s the secret to success?”  He said, in a young boy’s slightly bored sing-song tone – “the secret to success without hard work and good choices is still a secret, Dad.  Can I go out and play now?”

Scorched Earth Networker

The Scorched Earth Networker

Over the years, I have noticed different styles of networking.  One of these styles results in the ground smoking wherever these networkers tread.  I call this “Scorched Earth Networking”.  It is very important to AVOID this type of networking. Here are the five hallmarks of a Scorched Earth Networker.

Constantly Moves Groups

They are dissatisfied with the referrals received.  The Scorched Earth Networker does not stay in one place long enough to build the type of relationships it takes to really capitalize on networking.  It’s like planting a tree in one spot. When the growth isn’t happening fast enough, it’s uprooted again and replanted.  Each time that tree is uprooted, it takes longer to build itself back up to even where it was before being moved.   A serious networker understands that in order for that tree to thrive, it needs to stay where it is.

Talks More Than Listens

Have you met someone who talks on and on about their services and does not seem genuinely interested in your business? You met a Scorched Earth Networker!   A serious networker will want to learn all about you and your business, and how they can help you accomplish your goals.

Does Not “Honor The Event”

They network at inappropriate events.  You’ve seen the Scorched Earth Networker wanting to do business and passing out business cards at a church function, funeral or other inappropriate events.  The key to networking at all times is to do it in a way that is appropriate.  While it can be entirely appropriate to begin a relationship at an event, such as a wedding or funeral, going around looking for an opportunity to pass out business cards is not the right way to do that!

Thinks That Being Highly Visible Is Enough

The more you are seen in the business community (visibility), the more you become known and trusted (credible).  The problem with the Scorched Earth Networker is that they believe that anything that makes them visible is beneficial.  Wrong!  As people begin to trust you, they begin to refer you to others. This is when you will see more business referrals (profitability).

Expects Others To Be Consistently Referring Them.

The Scorched Earth Networker expects a source of dependable and constant referrals.  This view of networking is a transaction, NOT a relationship.  There is a law of reciprocity and synergy that cannot be denied when you focuses on giving referrals to those around you.

The Scorched Earth Networker Will Fail

Building your business through word-of-mouth is about cultivating relationships with people who get to know you and trust you. People do business with people they have confidence in. It’s not what you know, or who you know, it’s how well you know them that counts. If you go into this process understanding Scorched Earth Networking, you will have a better opportunity to build your business through word-of-mouth.

When you are networking, are you creating relationships by building your social capital or are you leaving a scorched earth behind you?

Honor the Event

Honor the Event

Networking is a lifestyle you need to incorporate into everything that you do. However, I also believe that you must HONOR THE EVENT. For example, networking at a chamber mixer is one thing, while networking at a church social is completely different.

What is Networking

I believe that networking is part of the process of developing your social capital. Building your social capital hinges on the development of meaningful relationships with other people. Since one should always be working on building meaningful relationships with other people, they should always be networking. However, that doesn’t mean someone should always be trying to “sell” something to someone, because that rarely facilitates the development of meaningful relationships. Herein lies the misinterpretation of the practice of networking. Some people think that networking means to be constantly “selling” your products or services.

To me, networking means that you should be constantly building relationships. The best way to build relationships is to help someone whenever possible. A good networker has two ears and one mouth and should be using them proportionately. Hence, if you understand networking to be the process that one uses to develop relationships and build one’s social capital – then it makes sense that someone should be networking everywhere – including the Church social. They key is that you must “honor the event”.

Honor the Event

Your networking must be different in a chamber meeting compared to a social event. In both cases you want to be making contacts, putting people together, helping others and building relationships. However, you should NOT be actively promoting your business in one of those two groups (hint – it’s not the Chamber). Instead, you want to focus on putting people together and helping others portion of the process.

Let me give you an example of what I mean:

Last year, I had the opportunity to attend a formal dinner put on by the “Friendly Sons of St. Patrick.” This was a black-tie social event, NOT a business networking dinner. Yet, I was able to make a great contact that ended up being immensely successful for me (and, I hope, for one of the people I met there!). At my table were seated a prominent senior partner to a major international law firm, a former member of the Beach Boys, and Buzz Aldrin. He was part of the first mission to set foot on the moon and now an entrepreneur as the founder of the ShareSpace Program! During the course of the evening, I mentioned to Dr. Aldrin that I was working on my book, Masters of Success. He’s certainly attained a well-known level of success and has some very strong feelings about the future of the space program so I thought he might be interested in sharing his thoughts in this new book. After getting to know each other better, I asked him if he would be interested in contributing a chapter to the book. He was! Consequently, he was one of the prominent contributing authors to the book.

So you can see that it is desirable to keep your networking goals in sight at all events and opportunities, without becoming a networking vulture, or someone that everyone else runs from when they see you coming! Honor the event; tailor your networking strategies so that you fit in without being tuned out.

Mr. Romero

Ivan’s Why

There has probably been someone in your life—a coach, grandparent, teacher, aunt, or spiritual mentor—who’s made a difference for you. It may have been when you were young (it generally is) Or it may have been recently. It may have been a positive experience, or it may have been very negative. Either way, it is your “why” for what you are passionate about.

I’ve certainly had people who have made a significant difference in my life. One of those people was my freshman high school teacher, Mr. Romero, at Gladstone High School in southern California. Mr. Romero taught history, and that class was the one that selected the student council representative for the freshmen. I had run for student council numerous times in junior high school and was soundly defeated each time. The elections weren’t even remotely close. In fact, I came in dead last every time. Each election was a humiliating experience that left an indelible impression on me. So, by the time high school rolled around, I had no intention of running for student council again. Ever!

Welcome to Gladstone High School

The first week of freshman history class, our teacher, Mr. Romero, asked all the students, “Because we pick the freshman student council representative from this year’s history class, are there any volunteers for the position? Who would like to do it?” Nobody volunteered. Finally one of the prettiest, most popular girls in the class said, “Oh, Mr. Romero, you know, I would do it, but I’m just so busy! I don’t have the time to do something like that.”

Mr. Romero replied, “That’s OK, you don’t have to do it. But if no one’s interested in volunteering, as the teacher, I get to pick. Are you OK with that?”

The students came back with cheers: “Yeah, yeah, yeah—you go ahead and pick!” So the teacher looked around the class, paused his gaze at me, and, looking me straight in the eyes, he said, “Ivan, I’ll bet you would love to do this, wouldn’t you?”

I replied, “Well, um, well, yeah, I kind of would, Mr. Romero.” My momentary elation was immediately squashed when the entire class, almost in unison, moaned, “Oh, no. Not Ivan!” Even the too-busy popular girl stood up and said, “No, no, Mr. Romero. You know what—I’m actually not that busy. If you’re going to pick Ivan, I can do it after all!” Of course, while she was saying all this, I was thinking, Hello. You all see me sitting here, right?” But I couldn’t actually open my mouth to speak. I just sat there, quiet and embarrassed, holding my breath. Have you ever had a moment like this? When you felt so small you just wanted to slip underneath the carpet? That was how I felt at that moment.

It’s important to put this experience in context. Today, I’m an author, speaker, and fairly successful businessman with franchises on every populated continent of the world. But remember, this was happening to me as a young thirteen-year-old boy. I lacked confidence, I felt like I didn’t fit in at all, and I couldn’t get a chance to prove myself at something I really wanted to do. Just imagine, for a moment, how humiliating this was for me. I didn’t have the advantage of peeking into the future to know where I would end up. I have to tell you, it was a raw, exposed moment.

Somehow, Mr. Romero understood that, and he gave the ever-popular girl a withering look and said, “No, you had your chance to volunteer, and you didn’t take it. So I’m empowered to pick a representative, and I pick Ivan. He’s the student representative! Now, open your books and turn to chapter two.”

Student Council

Despite the grumbles rolling through the classroom, Mr. Romero’s decision was final. I was the Student Council Representative. My teacher believed that I could do a good job. I took a deep breath in and knew I would work hard—really hard—to prove him right. When the year-end Student Council elections came around for the following year, I decided to do something I had vowed to never do again: I ran for Student Council. That same class who loudly protested my appointment voted me in for another year, by a landslide! As a matter of fact, I won every election in high school after that—Student Council, Activities Director, Student Body President—every single one. It all started with Mr. Romero seeing something in me that I had not been able to see in myself. His giving me that chance allowed me to prove myself. This infused confidence in me, and that made a huge difference in my life. I gained leadership skills and learned responsibility by being involved in those school projects that I had to take from the beginning to the end. Mr. Romero positively influenced my life by giving me the opportunity to succeed. He didn’t do the hard work for me, but he opened the door for me. He gave me a chance to excel, to succeed, and to show what I was capable of doing.

The Man I Am Today

Years later, I knew this was an important experience in my life, but I never realized how seminal it truly was to the man that I would become. It wasn’t until a few years ago at an Asentiv seminar that I came to realize that my entire life’s work was in fact, a reflection of what Mr. Romero did for me as a young man. We were all studying our Emotionally Charged Connections (ECCs) to understand why we do what we do,

Every book I’ve written or business I’ve started has been an attempt to give other people an opportunity to succeed, to excel, and to accomplish what they want to accomplish in life. I can’t “make” someone successful. Only they can do that. I can, however, provide the system, the process, and the opportunity for them to achieve their dreams. I have been continuously reliving what Mr. Romero did for me, and I never even knew it—until I looked deeply into my “why.”

Your “why” is the most important thing you can figure out right now. It is the reason you do the things you are passionate about. If you don’t know that, you can never come full circle to completely fulfill your dreams.

Open vs. Closed Networking

When a brand new networker goes to a mixer or other informal gathering, their first glimpse of the room may be daunting. They’ll be confronted with a room full of strangers busily involved in conversations. They’ll notice clusters of two, three, four, or more people. As a stranger, they may feel that if they try to join any of the clusters, it will be intruding. It’s an awkward moment, and they may not know quite what to do or where to start. Be aware of Open vs. Closed Networking.

The way the groups are configured can tell you a lot about how you will be received if you approach them. Notice for instance that some of the groups are “closed”, and no matter which direction you approach from, their backs are turned to you. Therefore, unless you like awkward pauses or hostile glares, don’t try to force yourself in.

Other groups are “open”, and have left an open side from which you can approach them face to face. This orientation is a welcoming configuration; it signals that their conversation is not private and that you would be welcome to join them and introduce yourself.

 

Think about these configurations, next time you attend a networking event. Are you in an “open” group that has a welcoming feel? If you notice you’re in a “closed” group, make sure to position yourself in such a way that any networker, new or experienced, feels at ease.

Transformational Leader Podcast

I was recently interviewed on this topic of “Open vs. Closed Networking” on the Transformational Leader Podcast, sponsored By Paul Martinelli and the John Maxwell Team. This show is designed to help leaders, influencers, and high achievers transform the world through positive influence. BNI has a strategic relationship with John Maxwell Team and I personally recommend their program.

I invite you to listen in to episode #13  of my interview on The Transformational Leader Podcast about “Open vs. Closed Networking”.

Leaders, the way your people are configured in groups during your events can tell your visitors a lot about how they will be received.

It’s important to train people to keep “open” groups: an open side from which visitors can approach others face-to-face. This orientation is a welcoming configuration; it signals that their conversation is not private and that visitors would be welcome to join them and introduce themselves.

The John Maxwell Team Leadership, Coaching, Speaking, and Training Development Program will take your leadership and life to the next level.  They have a great series of podcasts. I recommend you listen to their podcasts at  https://johnmaxwellteam.com/podcast/

Summer Networking

Summer Networking Tips

The temperature is rising and so are your summer networking opportunities!

Every once in a while I hear a BNI member say that their chapter slows down during the summer months. I also know of many chapters that flourish in the summer with new members and referral growth! So why are some up and some down? It is a matter of gearing towards the season by refocusing on referrals during your networking activities? Build your business while traveling on vacation too.

What summertime networking activities are you attending? These may not seem like networking activities, however, you should still always be prepared.

  • BBQ
  • Block Parties
  • Pool parties
  • Picnics
  • Ball games or sporting events
  • Music Festivals
  • Reunions
  • Parades
  • Or just some summertime fun:
    Golf, Boating, Traveling, Fishing, Hiking, Tennis, Sailing, Camping or Gardening?

Barbecue / Block Party Networking!

Whether headed to a holiday block party blowout or a more intimate birthday celebration for a colleague, barbecues are a great chance to meet friends of friends and expand your professional network.

Make the most of your family barbecue. Bring a few sample products to the barbecue to give out to family and friends. Who better to help spread the word for you? If you are so inclined, ask attendees to bring a new friend with them to the event. More than likely, some family members will show up with uninvited guests anyway. The more the merrier, right? Use these opportunities to get to know people and share what you are looking for. You never know who they know! But don’t break out in a sales pitch at a barbecue. Ever. People are there to have fun, relax and enjoy.

Pool Party  / Picnic Networking:

Remember that a good networker has two ears and one mouth and uses them proportionately! Listen to what everyone is saying at your summertime activities. What topics are they mentioning?

Are they complaining about their business? 
Invite them to visit your BNI chapter.

Are they excited about a wedding?
Share about those members in your chapter that are good referrals for them.

Do they talk about their home being too hot in the summer and it costs too much to cool?
Talk about your HVAC or solar member.

Do they want to remodel their home or need to move homes?
It’s Referral time!

Ball Game / Sporting Event Networking:

A great networking strategy is to get tickets to a local ball game or sporting event and invite BNI members and potential referral partners you know to introduce to each other. Whether your team wins or loses, great connections can be made!

Music Festival Networking:

The hills are alive with the sound of networking. Music brings people from all different types of professional backgrounds together networking through all of the music and dancing at a music festival will be a challenge, but it can prove to be invaluable. While each attendee might have a different background, many will have the same overall goal– utilizing networking to make meaningful connections and build their businesses. Every personal encounter is a potential opportunity for networking, so don’t overlook anyone.

Networking at Reunions:

Summertime is the time for both family reunions and class reunions. These are essentially a gathering of (potentially) dozens of people who, despite the fact that they took various different professional paths, automatically have a great deal in common and genuinely want to see one another succeed. So if you’re looking for a job, a career change, industry advice or even if you’re just hoping to network within your field, attending your reunion could be just the ticket. The question is not whether you should attend your reunion, but how you will network effectively at the reunion.

The FOUR hour “one to one” Networking Foursome!

If you are a golfer, find a fellow BNI Member who also plays golf. Set up a round of golf and you each bring a favorite golf playing client to introduce to each other as a referral source for the other BNI member. What a great way to solidify a top referral source and score a ‘hole in one” referral yourself with someone else!

If you do not play golf? Is there a summertime activity that you do that you and a fellow member can invite clients to attend? (Boating, Fishing, Hiking, Tennis, Sailing, Camping,  or Gardening)

The GOAL?

Any place you go with family, friends or strangers is a networking opportunity!

  • Bring Your Business Cards! Bring your fellow BNI members’ business cards with you to all your summertime events!
  • Remember Your Fellow Members and make a goal for one referral per event you attend!
  • Who have you met at these summertime events that you can invite to your chapter as a visitor?

Here’s to a GREAT summer in the Northern Hemisphere filled with lots of referrals! Those BNI Members south of the Equator can wait to use these tips in December or try to network on the ski slopes.

Mentor

One Time, One Meeting

My daughter, Cassie (AKA Dorian Prin – professional name), is a graphic designer and she’s working on the cover of my next book: The Networking Mentor.  I’m including a “sneak peek” of the working graphic for the cover of the book here in this article.

I was talking to Dorian about the paragraph below which is excerpted from the book:

We’ve all had mentors who are in “our story.” When we talk about how our life has changed through our experiences with them, they are part of that story. However, there is something even more important: The real question is not who’s in our story but whose story are we in? Whose life have we made a difference in? That’s what creates a meaningful life, and that’s why this book is for both mentees and mentors.

In our conversation I mentioned that sometimes you might meet someone only once but that meeting is so profound, it can have an influence on you for the rest of your life.

一期一会

Dorian spent some time in Japan and can speak the language.  She said the Japanese have a saying that relates to this concept.  She said the Japanese phrase is: 一期一会 (ichi go ichi e).  Its direct translation is “one time, one meeting” but it probably can be translated more accurately as “once in a lifetime meeting” and is about the cultural concept of the importance of the unrepeatable nature of connections between people who meet. It is a Buddhist concept specifically tied to the tea ceremony and was the topic of contemplation for the tea ceremony she once participated in during one of her visits to Japan.

The lesson here is that you never know how the things you say may influence someone else.  Even if you only meet them once.  An off-handed comment can have a profound effect (either good or bad) on the person you are talking to.

So, I have a question for you.  What has someone said to you that profoundly affected you in business OR in life?  Share your story here on my blog.  I’d really like to hear it.  Post it below in the comments.

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