Over the past few months, I’ve been doing quite a bit of research about online networking. And the more I read (and work on the net), the more I realize that if you’re in business today, you definitely need to be on the net (in addition to good, old-fashioned, face-to-face networking)! The problem is, an entire technology, vocabulary, culture and marketplace have been born in only a few short years. This has left many business owners at a loss about what to do and how to do it when it relates to the internet and their business.
If you’re finding it hard to grasp ways to utilize the net to network your business, spend some time checking out social networking sites (particularly business-related ones such as Ecademy.com and LinkedIn), along with various bulletin board and chat room communities. These sites and communities allow people to connect on a regular basis, exchange information and ideas, and get to know one another a little better. By browsing through some of these sites, you’ll get an idea of how others are using the net to build social capital and promote their businesses, and you’ll no doubt come up with some ideas of how to do the same for yourself.
The internet flattens the communication hierarchy while broadening people’s access to ideas, information, products and services. Understanding how to network on the net is quickly becoming a must. I’d recommend starting out by Googling “social networking sites”–and then start clicking!