Add a “P.S.” to Your Email Signature

P.S. is the abbreviation for “postscript.” The definition of postscript is: used at the end of letter or email after you have signed your name to show that you are adding a short remark or message not included in the main part.

In my book, Networking Like a Pro 2nd Edition, my co-author, Brian Hilliard, and I discuss ways to get more referrals by developing a formalized referral strategy.
One idea that we share is to make a brief addition—a P.S. message—to your email signature. It is a strategy that is easy to do but is not used very often.

Our suggestion is that at the end of your automated email signature, you can include something similar to this:

P.S. A great referral for me would be someone who brings in speakers for their organization. If you know someone who needs a speaker in the areas of Marketing, Mindset, and Personal Achievement, I’d appreciate it if you mention my name. Thanks!

A message very similar to that goes out on all of the emails from Brian Hilliard. The number of referrals those simple words generate is surprising.

Change it Up

If you really want to kick it up a notch, then consider changing your message every two or three months. This can be especially useful for people who work in industries that are seasonal. For example, in the month of March, you’re asking for one type of referral, and then in June, you mention a different one. This helps keep your message fresh and gets people to pay attention to your email signature!

Referrals do not happen overnight. Referrals are the product of time, thought and a good bit of energy put toward deepening the relationships of those around you.

When you get organized and structure your referral-generating activities into a formalized strategy, including techniques like adding a P.S. to your email signature, you will absolutely find an increase in referral-based business.

I’d like to hear from you. If you use the ‘email P.S.’ idea, share what yours says and the results you’ve received in the comments below.

19 thoughts on “Add a “P.S.” to Your Email Signature

  1. Good evening Ivan! I found your blog article and implemented the following email signature postscript:

    P.S. A great referral for me would be someone who is a business owner. If you know someone who is in need of a website and that needs to improve or create their Google Business Profile so they can get more local business, I’d appreciate it if you mention my name. Thanks!

  2. Excellent idea. For sure I will add PS to my email .It is not complicated and help me to get more referrals

  3. I have done this but to promote something I have like an eBook, template or free quiz. I haven’t done it as a referral and I’ll be updating mine now to try this.

  4. ivan, this is a great idea.if I may take the liberty of adding something I learned years ago from Bill Cates, The Referral Coach is to add to this Please Don’t Keep me a Secret.

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