A Little Story About a Powerful Business Idea

Throughout my years in networking, I have worked and connected with countless amazing businesspeople. I have seen successful business campaigns, and I have seen drives that could have used a little more planning. After seeing all ends of the spectrum, it is gratifying when a close friend takes a leap and succeeds.

Bob Burg, whom I have known for more years than I could count, recently re-released his wildly successful The Go-Giver: A Little Story About a Powerful Business Idea. Co-authored between Bob and John Mann, The Go-Giver focuses on the story of Joe, a young businessperson, who is trying to make his way in his field and searching for success. Despite being ambitious and working hard, Joe isn’t getting the results he wants. While working with The Chairman, his mentor, Joe beings meeting Go-Givers, whom are friends of The Chairman. Here, he learns the Five Laws of Stratospheric Success: The Law of Value; The Law of Compensation; The Law of Influence; The Law of Authenticity; and The Law of Receptivity.

After selling over 500,000 copies, Bob went back and expanded on his powerful novel and released the new edition earlier this month. The Go-Giver closely aligns with many of the core philosophies that I have encouraged over the decades, and Bob himself is the embodiment of ‘Givers Gain®.’ After reading both versions, I can say that the expansion truly adds another dimension to the work, with a new introduction, foreword, author Q&A, and discussion topics, so even if you have already read the original release, take some time to pick up a copy of the 2015 re-print. Click here to get your copy.

Have you read The Go-Giver? How do you use the principles expressed in the book everyday for your business?