4 Questions to Start the New Year off Right
With 2014 having just kicked off, it’s a whole new year and a perfect time to re-examine why you’re doing what you’re doing. You may think you know why you’re in business, but perhaps it’s been years since you gave it serious thought.
Ask yourself the following questions:
- What is my business mission? — Beyond simply making a living, what are my long-range professional goals? Do I wish to become the standard by which my competitors are judged? Is it my dream to help make the world a better place?
- Where is my organization going? — Am I achieving my mission? Am I making plans to accomplish it? How can I change policies, procedures or personnel to improve my chances of achieving my mission?
- What environment is my organization operating in? — What are the social, economic and technological trends that affect the way I do business and my progress toward my goals?
- What are my core competencies? — What do I like to do? What is it that I do better than my competitors? Is my business mission compatible with my values and aptitudes?
I’ve seen too many business professionals and companies make the mistake of trying to be all things to all people. Starting out with the fundamentally sound goal of finding a niche that will make them successful, they go astray by changing direction every time a customer or associate suggests a new product or service. The mission gets lost in a frantic scramble for business before the original idea ever gets a chance to pay off.
So, even if you think you know your mission, it will serve you well to pause periodically, analyze your business and, if necessary, refocus on your mission and philosophy.
If you found the questions above helpful in identifying where you and your business currently stand and where you’d like to go within the next year, I’d love to hear what you discovered. Please share your thoughts in the comment forum below. Thanks!
4 thoughts on “4 Questions to Start the New Year off Right”
Timely and a reminder to reexamine to identify what I do best. I sometimes move from one project to another without thinking if it fits my mission. A good reminder. Thank you.
Well said and I’m going to use this in a chapter education piece this week. It reminded me of an Article by Wendy Clark, Coca-Cola Senior VP in 12/30/13 Advertising Age on starting with the “Why” to keep your business on track with your mission. http://adage.com/article/special-report-2013-opinion-issue/plan-a-strategy-start/245817/
the exercise of reexamining the mission, the evaluating the performance, identification of environment and redirecting the core competencies is timely need reality check.
It help me to refocus on the mission.
Fantastic, yes many of them keep changing and diluted vision and mission. Really I have use this in before taking major decision. Many thanks Dr Ivan