Who Cares about Your Business?

Do you know who really cares about your business and wants to help you?  Realistically, there are only a few basic ways of motivating people to care about and help build your business.  Basically, it comes down to relationships and rewards.  

Photo courtesy of graur codrin at FreeDigitalPhotos.net

Photo courtesy of graur codrin at FreeDigitalPhotos.net

Some folks, usually friends or family, will simply want to help because they like you and want you to do well.  These people will be motivated by the relationship itself.

But in most other cases, the long term motivation to build your business is not based primarily on whether or not the other person likes you.  Business partnerships, including referral relationships, almost always include some form of mutual reward; typically in the form of social or financial gain.  Both you and your networking partner have something to gain, and you are both eager to help each other achieve it.

Some people are motivated by the potential for business referrals you can send, while others are motivated by the prestige and opportunities created by having a relationship with you.  Regardless of the underlying motivation behind them, relationships can take time to prove profitable in a substantial way, but that doesn’t mean they aren’t worth cultivating.  Ultimately, strong relationships will steer back opportunities because of the nature of networking itself and of the endless variety of products and services to which it can lead.

I firmly believe that most relationships will probably prove rewarding in the long term, even in cases where you don’t receive referrals in return.  There are a few super successful people to whom we send referrals who’ve never reciprocated with a referral back.  We’re motivated to continue helping them in any way we can simply because they will work with people we refer to them.  That makes us look good, because it’s very difficult for the average person to start a working relationship with these very successful, very busy people.

If we refer someone, it opens a door that might never have otherwise opened.  The new person that we are referring to our very busy friends or associates is the one who now goes out of his way to reciprocate.  That’s our motivation; helping our networking partners achieve their goals.  And, of course, in one form or another, it winds up coming back in some way.

What are some experiences you’ve had in which you’ve benefitted in some way or another as a result of truly caring about others’ businesses and helping them to grow and achieve their goals?  I’d love to hear your story/stories so please share your experiences in the comment forum below.  Thanks!

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