What’s in a Name (Tag)

ID-100397028All businesspeople know how vital a name tag can be for developing new contacts and presenting yourself professionally.

That said, there are a few cardinal elements of a name tag that can really make or break its effectiveness.

  • Name size. The whole point of a name tag is to allow people to see your name. Make sure your name is printed in a legible way – this includes making sure it is big enough for people to read!
  • Company name. You’ll want to include your company name, your position, or both, on your name tag so that new contacts can connect you and your business together easily in their minds.
  • We often recommend putting your name tag on your right-hand side, and high enough up to where it can be easily seen when someone is looking at your face, or chin. The lower you put your name tag on your shirt or jacket, the more awkward it will be when someone tries to strain to read it.
  • I’m not a huge fan of those sticky, cheap paper name tags. They have their uses, but I like to carry a plastic or laminated name tag with me at all times so I never have to use one of those stickers. They come off very easily, get wrinkled, and are overall unruly.

Equally important to the make-up of a name tag is when you wear it. I think many professionals tend to wear their name tag anytime it even seems mildly necessary, just to prevent uncomfortable situations arising when the name tag was needed but wasn’t being worn. Here are a couple times when you may want to leave your name tag in your briefcase:

  • During one-to-one settings. This seems obvious, but you’d be surprised how often the name tag is put on for a group meeting, then is left on well after the meeting when the individual is meeting with someone one-to-one.
  • When on stage. First of all, your audience will be so far away from you that they likely won’t even be able to read your name tag – no matter how big your make your name. The name tag can also distract from you and what you are saying, and often when you are on a stage in front of a large group you are giving a presentation that requires the audience’s attention.
  • When on video. A primary reason for this is many cameras flip your image, so your name tag will be backwards, unreadable, and will very obviously be unnecessary to the individuals you’re speaking with.
  • When in an intimate group. The exception to this is of course if every other member of the group is wearing their name tag, because your lack of name tag will draw (negative) unnecessary attention to you. However, in general, when a group is intimate enough to where you can easily remember everyone’s name and profession, or where you already know all of the individuals in the group, your name tag is unnecessary.

What tips do you follow for your name tag? Let me know in the comments below!

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