Use Your Networks to Build Your Business

It's not net-sitBusiness owners are always looking for new ways to expand their client base and grow their business. Many, as they work to bring their business to the next level, join networking organizations. These organizations can be great ways to meet new people, expand your pool of referral partners, and hone key skills like public speaking and delivery. The key to being a part of these organizations, however, is really working the networks that you are a part of. Remember, “It’s not called ‘NET-SIT’ or ‘NET-EAT” – it’s called ‘NET-WORK.’”

When looking for organizations to join, also remember that it can be beneficial to even join organizations from three or more of the categories of networking groups. Don’t put all of your eggs in one basket, as one group likely won’t meet all of your networking needs. There are seven key types of networking business organizations. These are:

  1. Casual Contact Networks
  2. Strong Contact Networks
  3. Community Service Clubs
  4. Professional Associations
  5. Social/Business Groups
  6. Women’s and Ethnic Organizations
  7. Online/Social Networking

Join as many or as few as your time allows, but always give your best effort to promoting yourself and your business in each. Which groups you select will directly affect your referral marketing’s success.

To pick the groups that are right for you, first take some time and think about what types of organizations you truly want or need to join. Your participation in the group is what will make you successful, not how many you join, so be sure to join the ones that you have time for and want to take part in. Second, you must find some of these organizations in your area. You can try to join an organization across the world from you, but if you can’t physically commit yourself to the group then you won’t get return on your investment.

Next, be sure to visit as many of these groups as you can and get testimonials from current members. Just as you want referrals for your business, you would want current members to give referrals for their organization. Finally, visit the group one more time before you decide to join. Many groups have nuances that you may not pick up on at your first meeting, so give yourself plenty of time to see the whole group.

There is no quick fix, and growing your business will take effort. Above all else, dedicate the time to your networking strategy that it deserves, and meet other qualified business professionals regularly to develop your referral-based business.

How many networking organizations are you a part of? Have you found a combination of groups that gives you the most bang for your buck? I’d love to hear your thoughts on networking organizations, so please leave your comment in the forum below! Thanks!

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3 thoughts on “Use Your Networks to Build Your Business

  1. We belong to the best of best networking organizations and that is BNI. We also belong to the Gwinnett chamber and work with other service oriented groups. We grew one business through networking that we sold in December and we are working on the next business that we plan to grow to a profitable state through networking.

    Good blog.

  2. Hi, am part of Rotary, Tie, Toastmasters and other forums where I attend on few occasions. I found conversion ratio with a Bni visitor is higher than other networking groups. Can you guide me where am going wrong ??

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