To Connect or Not to Connect, That is the LinkedIn Question

linkedinLinkedIn is an extremely powerful tool to help you grow your network and your business. Unfortunately, it is also a network that many can abuse. There are social networking tactics that work perfectly on Twitter and Facebook that flop on LinkedIn, and vice versa.

One huge mistake is forgoing importing your email contacts into LinkedIn. The vast majority of your business contacts are likely on LinkedIn, and if you aren’t already connected to them, you’re missing out on a huge opportunity. By connecting with your email contacts, you can endorse their skills and perhaps be endorsed in return, automatically receive updates when they change something in their profile, and learn more about them professionally.

On endorsing skills, have you gone through your contacts an endorsed everyone for at least one skill? If you are connected with someone on LinkedIn and you don’t know enough about them to be able to endorse them for at least one skill, that is a red flag that you aren’t fully utilizing that contact. I recommend reaching out to them and asking if they have time to schedule a one-to-one. Your goal is to learn enough about them, and identify enough about their skillset to feel comfortable endorsing them. If you feel like you don’t know them well enough to endorse them, likely they feel the same about you.

Update your profile’s summary to one clear, concise sentence that defines your current career trajectory. Help your contacts help you by making it clear, both in the real world and the digital world, what a good referral for you is.

The occasional status update is good, too. Say you write a blog for your business, or read a particularly interesting trade piece. These are great things to share and to start conversations with your contacts. Be aware, though, on LinkedIn, it is very easy to cross the line between just enough and too many updates. You should strive for just a few updates a week, as people tend to log into LinkedIn a lot less than other networks.

Search through the connections that your contacts have, and see if there is anyone you may ask to be introduced to. Your network’s network is a tool that you have at your disposal, just know how to access it in the best way. Perhaps a contact you’ve known for 10 years is connected with someone that you had always wanted to meet. Reach out to your contact and see if they would be willing to make the introduction. It never hurts to ask.

How do you use LinkedIn? Are there any LinkedIn suggestions you think are vital that I’ve missed? Share them in the comments below!

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2 thoughts on “To Connect or Not to Connect, That is the LinkedIn Question

  1. Hi Ivan,
    Great article, there is definitely a spill over from Facebook. For me LinkedIn is the source of business connections, once I have established that my connection is the Organ Grinder I then communicate via his business address.

    I just wish that if people are serious abut LinkedIn they would use one E-mail address and not all this Google & Yahoo bogus mail address

  2. Dear Dr. Misner,

    For me, LinkedIn is the best of the social media platforms for business building. It is a who’s who of business directory. Your can learn a lot if you slow down to review a contact’s profile. I almost always find some common ground on which to strike up a better relationship.

    Patience is key because many LinkedIn Users do not opt to get real time notifications and only log in to their accounts occasionally.

    Be Well and Happy Holidays,

    Tom Doiron

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