People who say that networking played a role in their success spent an average of 6 1/2 hours a week networking and had half of their clients from their networking time. However, people who did not invest as much time networking also did not report as much reward. So, how much time should you spend networking?
Therefore, spend about 8-10 hours per week networking and do the right things to build the relationships first when networking.
The secret to getting more business through networking is. . . spending more time doing it! OK, well, it’s a little more complicated than that because you have to spend time doing the right things. However, devoting the necessary time is the starting point. So how much networking time (or NetTime) should you spend developing your personal network and what kind of results can you expect to see?
The survey results
Based on a survey that I helped to write and conduct of over 12,000 business professionals from every populated continent in the world, we finally have a definitive answer to those questions. The study found that people who said “networking played a role” in their success spent an average of 6.3 hours a week participating in networking activities. On the other hand, the majority of people who claimed that “networking did NOT play a role” in their success spent only 2 hours or less per week developing their network.
Clearly, those people who spent very little time engaged in the process felt that networking was not an effective way to build their business. As with many other aspects of life, you clearly reap what you sow. It’s no wonder that the people who didn’t invest as much time also did not realize as much reward. This demonstrates the direct correlation between the amount of time you devote to the networking process and the degree of success that you will likely realize from it.
You may be reading this article and thinking – OK, I now know that I need to be spending at least 6 ½ hours a week networking. Well, that’s true IF you want to be average (and what successful business person wants to be average)! If on the other hand, you’d like to be above average – you need to devote more time than that to the cause. The optimum amount of NetTime is more likely to be 8-10 hours a week if you want to be one of those people that are generating well over half their business from referrals.
How much time do you spend networking each week? More? Less? and what percentage of business do you get from your networking efforts? Comment below.