Follow-up is one of the most challenging aspects of networking for many networkers and I often get asked the question; “What is a good system for following-up with the people you meet at networking events?” In my opinion, here is one of the best ways to follow-up – it’s called the 24/7/30 system.
When you meet someone at a networking event, drop them a note within the first 24 hours. It can be a personal handwritten note or an email, just make sure to use whatever approach that you will do consistently.
Within 7 days, connect with them on social media. Make a connection via LinkedIn or Facebook. Follow them on Twitter or join them on Google+. Find ways to connect and engage with them via the social media platform(s) you are most active on. Do NOT do this as a way to “sell” to them, do it as a way to start to establish a meaningful connection with them.
Within 30 days reach out to them to set up a 1-2-1 meeting. If you live near each other, meet in person (that is almost always best). If you are far from one another, set up a meeting via Skype or by phone. At this meeting find out more about what they do and look for ways to help them in some way. Don’t make it a “sales call” make it a relationship building opportunity.
If you do the 24/7/30 approach to your follow-up, you will establish a powerful routine that will help you to make your networking efforts meaningful and successful.
Do you do something similar to this? Share with me here any other suggestions you’ve got and what you think of this approach.