Three Essentials for Women in Business

femalesIn my decades as a professional networker, I’ve seen the professional atmosphere change dramatically. The internet, of course, has been a huge influence on this change. However, outstandingly, more and more women have begun to take the plunge and start their own business. Earlier this year, the U.S. Census Bureau released a study that said that women were starting businesses at 1 and a half times the national average.

Despite this though, not all recommendations for starting a business will succeed equally for men and women, and some are more true for women. Here are three quick tips especially helpful for a female entrepreneur.

Don’t be afraid to be wrong

Sometimes, we worry that being wrong or having a problem is a sign of a character flaw. Women, particularly, can be susceptible to feeling this way due to societal pressures. When you allow yourself to ignore a problem, or try endlessly to stop a problem from existing (despite the fact that it is very much present), you allow the issue time to manifest. Instead of letting something spiral out of control to save possibly your ego or pride, identify your problem and quickly do something to correct it.

Create a brand that you would want to use

It seems like a no-brainer, but you wouldn’t believe how passion can play into the success of your business. If you ensure that you are creating a brand that not only are you passionate about, but you would want to use, then the chance for burn out diminishes exponentially.

Ask for help when you need it

Research has shown that women frequently feel more hesitant to ask for help if they need it than men do. Why? This ties in with the fear of being wrong. Struggling to handle everything on your own will just ultimately lead you to downward sloping. Don’t allow yourself to fall into the trap.

If you are a female entrepreneur, what tips to do have for others who may be aspiring to follow that path? Leave your thoughts in the comment field below!

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3 thoughts on “Three Essentials for Women in Business

  1. Many people tend to undermine the power of Women and they are sometimes very rude to us. The way i handle this, i keep a cool, calm and collected face with a warm smile. Then later i deal with the harshness, with my team, or by myself. But next time i meet this person, i politely inform them the last time they didn’t appear happy. How are you now?? This works out in that, maybe the person realizes that they were unfriendly, now they want to show you a different side and you find yourself getting business from them. So counter attack or reaction doesn’t work, but calmness and professional handling works well.

  2. Wow this hit the nail on the head for me. The ability to admit when I am wrong does not always have to be conceived as a failure. Its just accepting that we don’t know everything and we can ask others for help when needed. This is often the case and this is a very valid point. Its something that I personally have had to work on for years now. Thank you for pointing this out I think this is a struggle for many people out there.

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