What is the true definition of business networking? I’m going to give it to you straight.
Networking is the process of developing and activating your relationships to increase your business, enhance your knowledge and expand your sphere of influence. Sounds simple, doesn’t it?
Notice that the key word here is relationships. Successful networking of any kind starts with the genuine desire to build relationships for the purpose of giving and receiving business. If you are only networking to gain and not to give, you’ll never be successful.
Remember-networking is more about FARMING than it is about HUNTING. It’s about cultivating relationships and taking the time and energy to help them grow and flourish. A good farmer knows when to tend to his crop and when to harvest it; if you over pick, you’ll be left with nothing. But if you continue to care for and maintain your crop, it’ll grown abundantly.
Watch the video below to hear more details about the true meaning of business networking.
This video is hosted by the Entrepreneur.com YouTube Channel, Networking for Success.