The NEW Definition of Networking

In this video, I’m joined by my partners in the Referral Institute®, Mike Macedonio and Dawn Lyons, and we discuss the definition of networking.  Twenty years ago, I wrote The World’s Best Known Marketing Secret and in it I gave my definition of the word “Networking.”  Times have changed since then, however, and Dawn came to me with two suggestions that give “Networking” a new, updated meaning.

Based on Dawn’s suggestions which we discuss in detail in the video, the NEW definition of Networking is:

“The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence, or serve the community.”

After watching the video, let us know your thoughts on the definition of networking.  Do you have a different definition, or any feedback on what may be missing from the new definition of networking that we’ve provided here?  We’d love to hear from you so please leave your comments in the comment forum below. Thanks!

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6 thoughts on “The NEW Definition of Networking

  1. I like the updated version! Some time ago, while pondering what networking is at the basic level – the LCD, if you will, another definition came to mind.
    Since networking is truly a series of steps taken for discovery and action, my simple definition of networking is: “The process of discovering how to help others accomplish things which are important to them and then helping them to achieve those goals, expecting nothing in return.” The results are astounding!

  2. I believe the aim of networking should include the introduction to your ideal clients. Thus I would rewrite the definition as follow:
    Networking is the Process of developing and activating your relationships that would eventually form the bridge to your ideal clients. The networking process will also increase your business, enhance your knowledge, expand your sphere of influence, and serve the community.

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