One of my daughters recently invested in her first set of business cards and as I was coaching her on the key points of efficient business card use, I was thinking about all of the people that carry around business cards on a daily basis who simply do not realize what an absolutely crucial and valuable tool this one little card is!
Your business card is one of the most important networking tools you have in your quest for increased referrals.Â Can you envision a reality where 20â30 people in your word-of-mouth marketing circle carry your cards and have them ready to hand to prospects theyâre actually qualifying for you?Â Thatâs what can happen if you use your business card efficiently!
In order to make the most of your business card:
* Make Your Cards Accessible in Every Situation
In short, donât leave home without them! Keep a small box of your cards in your glove box, put cards in your pocket, your briefcase, wallet and computer bag.
* Seek Situations to Exchange Business Cards
One-on-one meetings, mixers and social events, conventions and trade shows, visits to non-competing businesses, and international meetings and events all present excellent opportunities to exchange your card.
* Contacts at a Distance
Whenever you communicate with someone in writing, send a card if itâs appropriate for the occasion.Â Also, after any telephone call in which business was discussed, follow up with a letter outlining the main points of your discussion and include one or more of your cards.
* Special Tricks of the Trade
When giving out your card, hand-write something on one copy, such as your cell-phone number, a secondary e-mail address, etc.Â This will give that particular card a greater chance of being held onto. Be sure you give a couple of âcleanâ? cards to that person as well.Â Â The main thing when handing out your card is to keep in mind what an effective tool it can be.Â Take maximum advantage of its full potential. And never, ever, be caught without it.