The VCP Process® Explained–What’s Your VCP Story?

As some of you may know, Jack Canfield, Gautam Ganglani, and I are currently working together on a book about networking.  This short video is one of many others, some of which I’ll post in the future, that cover networking topics which we will be focusing on in the book.  The videos are the result of brainstorming sessions for the book and in this particular video, I explain each step of the VCP Process® approach to networking in careful detail, emphasizing that credibility is really the key to networking success.

I share a personal story which demonstrates why trying to drum up referrals from people you’ve never met before is an exercise in futility as you’re not even at the visibility stage with them, and I outline the absolute best way to establish credibility with others.

If you have a story relating to the VCP Process® which fits the criteria I describe in the video, please visit www.SubmitYourNetworkingStory.com to submit your story for a chance to be published in the upcoming book on networking that Jack Canfield, Gautam Ganglani, and I will be publishing.  Also, I’d love for you to briefly summarize your story in the comment forum below as well.  Thanks in advance for your participation!

 

Hyper-Active Visibility Is Not a Good Thing!

Years ago, I met a woman who was known as the consummate networker – she had hundreds (if not thousands) of contacts, giving her a wide-ranging network made up of people from all walks of life.  She was well-known as the go-to person if anyone needed anything.  Then, one day during a conversation she and I were having, she dropped a bombshell . . . she said that her networking efforts weren’t really paying off for her.  She went on at some length about all the groups she went to, all the people she met, and how she had made all these contacts and was continuing to make more all the time but wasn’t actually getting any solid business from her efforts.

Why wasn’t she seeing real results?  Because despite her great talent for making contacts and gaining visibility, she was never really getting to the heart of what networking is about–building relationships.  She was so busy running around and making appearances that she wasn’t ever learning how to actually “work” the networks she had built in order to build deep relationships with people and develop credibility with them.

It’s true that she was visible in the community–very visible, actually.  The problem was that she viewed “activity” as an “accomplishment” when it came to her networking efforts.  Her network was a mile wide but only an inch deep.  She had not taken the next, and most important, networking step with the many, many people in her wide-reaching network–she never devoted the time to developing the kind of rapport with any of them that would allow them really get to know her, like her, trust her, and want to pass her business.

I bring this up because I just recently saw the same thing with someone I’ve known for a few years.  He made a consistent habit of going to every single networking meeting/event he could go to and he was incredibly visible.   Not only was he always at networking meetings but he was always full of energy and enthusiasm from the time he arrived to the time he left.  Again, the problem was in no way due to a lack of activity, effort or enthusiasm in regard to putting himself out there and meeting new people; the problem was that he was running around so much that he never stopped long enough to spend the time necessary to establish the kind of long-term roots that lead to an ongoing, reciprocal referral relationship.

If your goal is to significantly grow your business, networking with your main focus being solely to make as many contacts as possible will not help you achieve your aim.  If you’re networking in this way, you’re also guaranteed to get burned out on networking because constantly being on the go and trying to keep track of hundreds of people who you don’t really know is exhausting.  There needs to be a balance between the visibility-creating aspect of your networking efforts and the credibility-creating aspects of your networking efforts.

What are your thoughts on the ideal networking focus/approach?  What do you feel your main networking focus is currently?  I’d love to hear your thoughts and, also, if you know someone with the type of  hyper-visibility networking style I describe in this blog, please share what you’ve observed as far as their networking technique and how you think it has worked out for them.  Thanks!

 

Authenticity Is the ‘New’ Audacity

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Ten months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  In the past, we’ve co-authored the articles.  Today, I’m proud to share with you Part 10 of the series – which is written entirely by TR as a Guest Blogger.  Please comment below and let us know what you think.

 

AUTHENTICITY IS THE ‘NEW’ AUDACITY

(Part 10 of 12 of the “Navigating The VCP Process® To Networking” Series)

Have you ever heard the following phrase: “It’s nothing personal, it’s just business”? 

I have.  And every time I hear it, it still disappoints me.  Today, business is personal and people do business with ME because of ME, and they should do business with YOU because of YOU – not because you perfected some PowerPoint presentation or recently attended a Sales seminar on how to overcome a prospect’s objections.

Nowadays the consumer marketplace that fuels the economy sets the criteria on how they wish to be treated.   Consequently, to society today the term ‘overcoming objections’ sounds a lot more like the following descriptive words:

  • Persuade
  • Manipulate
  • Convince
  • Coax

When it comes to buying, purchasing, or investing criteria, I don’t know about you, but the concept of being ‘closed’ and the terminology used in the Traditional Sales Model doesn’t translate that well with me – and probably society overall for that matter.  I don’t want to be ‘convinced’ of anything and my guess is that you don’t either.  If you’re interested in creating a long-term client/customer relationship, it’s my presumption that it’s probably not in your best interest to start off by persuading, manipulating, or convincing your potential client to do business with you.  Don’t you agree?

Yet the sad truth is that, today, it’s probably a safe bet that we could go to Amazon.com and search books on the topic of Sales.  It’s also probably a safe bet that we’d find hundreds (and potentially even thousands) of Sales books with their title including the words ‘Persuasion Techniques’, ‘How To Close The Sale’, and even ‘How To Overcome Objections.’  Yes, people who employ these tactics will get results.  I’ll concede that point.  But these tactics continue to reinforce the lifestyle of a HUNTER – behaviors that are long gone as conduct that small business owners and entrepreneurs idolize.

Remember, Business Networking is more about ‘farming’ than it is about ‘hunting’.  It takes time to cultivate relationships.  But once you dedicate the effort, these relationships ultimately allow you to ‘harvest’ referrals for a lifetime.  Today, people choose to do business with other people because of:

  1. Who they are
  2. What they stand for and
  3. The lessons that life has taught them through their own personal experiences that uniquely qualify them to offer the marketplace a product or service in a way that only they could deliver.

If you seek Client relationships, today’s customers aren’t just buying what you sell. They’re buying who you are.   If you seek Strategic Partner relationships, people refer other people – NOT the product or service they offer or the actual company that they represent.

When networking and getting to know other professionals, if you shy away from who you are, what you stand for, and what personal experiences life has revealed to you, then your message most likely will not resonate today and you may not get the results that you expect.  Don’t make a mess of your message by trying to recite the ‘About Us’ Section of your company’s website when you first meet people.  What is captivating to other professionals these days is congruency with how you communicate that you are a real person through your attitude, behavior, and actions.

The definition of Audacity according to Wikipedia is to be BOLD, COURAGEOUS, or have CHUTZPAH.  I say that it’s pretty bold to be yourself with all your wonderful flaws (nobody’s perfect) because it proves your authenticity and attracts connection.  Everybody has relationships, yet few people relate.  Strive to be one of the few.  If you truly act like yourself all the time and not just in your personal life, then people will be able to relate.  This builds trust, credibility, and camaraderie.  If your behavior is different depending on whether you’re in a personal or professional environment, then you may be attracting people who are attracted to who you’re pretending to be.  And, it’s my belief that this is not the recipe for a long term professional relationship that’ll provide a steady stream of referrals.

In the grand scheme of things, you devote your time networking at the local Chamber of Commerce, Association Mixers, and even weekly BNI meetings to receive a return on your investment (ROI) in the form of regular referrals.  Navigating the VCP Process® to networking from Visibility to Credibility all the way to Profitability would most likely then be your goal.  Based on the marketplace’s value on authenticity today, I personally believe that your easiest path to Profitability is to start by simply being yourself.  Isn’t that a sigh of relief? 🙂

In closing, a successful small business owner’s mission is not solely to take the action to network.  It’s about taking the actions to ensure that you connect and relate with others when you network that really counts.   I thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 11 called “Don’t Make a Mess of Your Message.”

The Fine Line Between Comedy and Competency

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Nine months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 9 of the series.  Enjoy.

THE FINE LINE BETWEEN COMEDY AND COMPETENCY

(Part 9 of 12 of the “Navigating The VCP Process® To Networking” Series)

In Part 1, Part 2, Part 3 , Part 4, and Part 5 of this series, we introduced and re-introduced the concept and steps of The VCP Process® to Networking for our readers through brief anecdotes, relevant comparisons, and sometimes even humorous situations.  For Parts 6 and 7 we even shared with you video trainings from the both of us.

Last month in Part 8, we suggested some behaviors that you can use on a weekly basis to increase the number of referrals you receive.  And, as a result, we got a couple phone calls complimenting us about how last month’s blog post clearly outlined what type of behaviors a successful networker should be practicing on a weekly and monthly basis – and we were asked to provide more.

Exactly three weeks ago, I posted in this very blog about The Ten Commandments of Networking a Mixer.  I’ve been talking about these specific 10 guidelines for years that I recommend people follow when attending Chamber functions, Association meetings, and various business mixers.  I’ve been interviewed on radio and television before and many times I bring up these same 10 guidelines.  And I’m so committed that they should be a part of a successful networker’s toolbox that these same 10 guidelines are taught in-depth in Referral Institute regions all across the globe.

After reading my recent blog post about the Ten Commandments of Networking a Mixer, TR came to me with a smirk on his face and began some mischievous questioning.  He started by mentioning Harvey Mackay’s “take” on the same exact topic.  Now, Harvey is a friend of mine and I’ve even invited him to speak to my networking organization before (of course the audience absolutely loved him).  So, I proceeded to ask TR where he was going with his questioning.

TR replied, “In Chapter 71 [Yes, Harvey’s books have that many chapters] of “Dig Your Well Before You’re Thirsty”, Harvey writes about The Ten Commandments of Networking as wellAnd, according to him, Commandment #2 is:

~I will NOT confuse visibility with credibility – mine or anyone else’s~

Ivan, I believe that’s a pretty powerful guideline that successful networkers should follow.  Why is this Commandment not included in YOUR list?

After a very long pause, I proceeded to explain that it’s okay for different people to have different viewpoints.  And this led into a very productive conversation about how one person’s viewpoint isn’t correct, and one person’s viewpoint isn’t incorrect – they are just different.  And, this leads us to the relevance of the above story into today’s blog post in which we fulfill our blog readers’ request to provide MORE DETAILS on exactly what type of behaviors a successful networker should be practicing on a monthly basis.

In an effort to move their network (or audience) through the VCP Process to Networking®, many business professionals who are members of Strong Contact Networks like BNI meet on a weekly basis.  And, each week they are given an opportunity to say something about themselves or their business – usually about 1 to 2 minutes.  Every week, these professionals each make a choice on which topic, messaging, and subsequent behavior to display or exhibit while they are addressing the entire group or meeting.

Today, we’d like to bring attention to 2 options one could choose from:

  1. Displaying behaviors to be perceived as LIKEABLE
  2. Displaying behaviors to be perceived as COMPETENT

Which is right?  Which is wrong?  Which is right for you?  Which is wrong for you?

These are all good questions to ask and this leads us back to what my response to TR was earlier which is:  One person’s viewpoint isn’t correct, and one person’s viewpoint isn’t incorrect – they are just different.  And, let me add – choose wisely.

Therefore, someone who week in and week out chooses to use their 1 to 2 minutes to display behaviors to encourage people to like them is most certainly entitled to do so.  Some examples of these types of behaviors are:

  • Delivering jokes
  • Performing attention-getting skits
  • Rhyming
  • Reciting a poem

However, if you choose these behaviors we kindly ask that you not lose sight of the goal which is to move your network through the VCP Process® from Visibility to Credibility all the way to Profitability.  And, if people only know you for your jokes, they may surely like you and remember you (i.e. Visibility) but you may risk not ever providing them with enough information that proves you are good at what you do – which ultimately increases your chance of getting referrals from them (i.e. Credibility).

On the other hand, someone who chooses to use their 1 to 2 minutes to display behaviors to impress people and prove they are good at what they do is certainly entitled to do so.  Some examples of these types of behaviors are:

  • Sharing client testimonials
  • Announcing achievements
  • Explaining why they are “better” than their competition

However, if your network only hears sound bites of your successes and don’t ever really get the chance to truly know you as a person (i.e. the likability factor), you may risk alienating yourself as someone only focused on work.  Or worse yet, they may consider you boring.

Therein explains the fine line between comedy and competency that today’s business networkers face.  And, some may even consider it a challenge.   When moving your network through the VCP Process®, it’s recommended that you first get someone to LIKE you through various Visibility behaviors.  But, it cannot stop there.  It’s encouraged that you then commit to displaying various Credibility-building behaviors so that they believe you have the COMPETENCY in your profession to handle their referrals.  Then, you will you increase your chances of consistently pulling your network all the way to Profitability and receiving a steady stream of referrals.

In closing, today’s focus has been simply to expand your thought process on exactly what options you have available to you when it comes to which behaviors you can choose to display to your network on a weekly or monthly basis.  Displaying behaviors that allow you to be perceived as both LIKEABLE and COMPETENT is our recommended solution.  Combine them together and interchange them back and forth when relevant to make sure your network truly likes you and also believes you will take great care of their referrals.  One without the other or used too infrequently may not deliver you the results you expect from your networking efforts.

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 10 called “Authenticity is the ‘New’ Audacity.”

Are You Approachable or Alienating?

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute.

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Eight months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 8 of the series.  Enjoy.

ARE YOU APPROACHABLE OR ALIENATING?

(Part 8 of 12 of the “Navigating The VCP Process® To Networking” Series)

 

In Part 1, Part 2, Part 3 , Part 4, and Part 5 of this series, we introduced and re-introduced the concept and steps of The VCP Process® to Networking for our readers through brief anecdotes, relevant comparisons, and sometimes even humorous situations.  For Parts 6 and 7 we even shared with you video trainings from the both of us

Today, we’d like to share with you a handful of behaviors that you can use on a weekly basis to increase the number of referrals you receive. And, these behaviors are based upon the following question

Are You Approachable or Alienating

Success.  It’s not just a word.  It’s also a very popular magazine as many of you may be familiar with.  And, the Editor of SUCCESS Magazine, Darren Hardy, recently released a book called, “The Compound Effect.

While it’s an absolutely wonderful book that we recommend you pick up and read in detail, the underlying principle Darren speaks about is that “the little things add up” – just as in networking.  Don’t assume that because some of the tactics and tasks we speak about in this blog series are simple and easy to understand that you shouldn’t make the time to practice them.  Don’t discount the fact that we recommend you practice some of these simple tasks on a weekly basis.  After all, repetition produces RESULTS – especially in networking

With that said, below are some simple things for you to consider based on your Attitude, Body Language, and Congruence when you are evaluating whether or not people perceive YOU as Approachable or Alienating.  And, the reason why we believe this topic is so important is because you may be sending unknown and/or unconscious signals to others when you’re networking that will directly affect the number of referrals you receive and referral partners you make

Approachable Behaviors:

Attitude – Smile, laugh, and look like you are a pleasant person to talk to.  Although this seems ridiculously simple, you’d be surprised as to how many people forget it, and therefore don’t practice it (see Alienating Behaviors below).

Body Language – Dr. Misner’s book “Networking Like A Pro” introduced the reader to the dynamics of how one stands when conversing called ‘Open 2’s’ and ‘Open 3’s.’  In short, if you are in a conversation with another person or persons, make sure your STANCE allows for others who walk past you to easily join the conversation.  Otherwise, they might not see either one of you as approachable then…or ever.

Congruence – Carry yourself as if every person you meet is the Host of that particular networking event.  If you were at someone’s party, you’d go above and beyond the norm to make them feel good about themselves and the party…wouldn’t you?  I guess what we’re saying here is that you attended the networking event to make new friends and deepen relationships with people you already know, right?  Then, it might be appropriate to act like it.

Alienating Behaviors:

Attitude – When attending networking events, leave your own problems at the door.  This is true for both your conscious signals as well as your unconscious signals.  For example, rambling on about your rough personal or professional life is unbecoming of a future referral partner.  Listening to challenges in your relationship or that your boss has favorites in the office are not the reasons why OTHERS attend networking events.  If you’re down, don’t bring other people down.  They might avoid you at the next networking event, and the next, and the next.

Body Language – Also introduced in Dr. Misner’s book “Networking Like A Pro” was the idea of how one stands when conversing called ‘Closed 2’s’ and ‘Closed 3’s’.  In short, it is possible to alienate other people who might want to learn more about you at a networking function simply by standing in a “closed off manner” with those who you are currently speaking with.  Your STANCE means everything in your approachability and allows for others who walk past you to easily join the conversation.

Congruence – (or in this case Incongruence) Lacking consistency between what you say and what you do actually makes a big difference in people’s perception of whether or not you are Approachable or Alienating.  If they see consistent inconsistencies, they may believe you are insincere in the reason why you went networking to begin with.

In closing, our focus has been measuring your weekly activities and how they relate to moving people in your network through The VCP Process® all the way from Visibility through Credibility to Profitability.  We believe that today’s part in the series helped remind you of some simple, yet extremely important ideas to keep “top of mind.”  Do you agree? 

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 9 called “The Fine Line Between Comedy and Competency.”

Two Tactics to Help with the ABCs of Networking — “Navigating the VCP Process® to Networking” Series

(Part 7 of 12 of the “Navigating The VCP Process® To Networking” Series)

TR Garland (featured in this video with me) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute.

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Seven months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 7 of the series  which is a follow up to the Part 6 video blog we did about the ABCs of networking.  Enjoy!

Please let us know what you think of the ABCs of Networking concept, the two tactics we offer in this video, or just the video in general.  We’d love to read your comments in the comment forum below.  Thanks!

The ABCs of Networking–“Navigating the VCP Process(R) to Networking” Series

(Part 6 of 12 of the “Navigating The VCP Process® To Networking” Series)

TR Garland (featured in this video with me) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute.

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Six months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 6 of the series.  in short video format.  Enjoy!

Please let us know what you think of the video by leaving your thoughts in the comments section. Thanks!


Audit Your Activities — “Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Five months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 5 of the series.  Enjoy.

 

AUDIT YOUR ACTIVITIES
(Part 5 of 12 of the “Navigating The VCP Process® To Networking” Series)

In Part 1, Part 2, Part 3 , and Part 4 of this series, we introduced and re-introduced the concept and steps of The VCP Process® to Networking for our readers through brief anecdotes, relevant comparisons, and sometimes even humorous situations.

Today, we’d like to share with you one laser-focused Power Habit that you can use on a weekly basis to increase the number of referrals you receive. And, that Power Habit is based upon the following underlying Success PrincipleIt’s not always about the ACT of the ACTIVITIES that one should focus on. It’s the ANALYSIS of those ACTIVITIES that produces your greatest results.

A close friend of ours, Jim Cathcart (www.Cathcart.com), is listed in the professional Speaker Hall of Fame and is a very well-known author and speaker on the topic of Sales.  In fact, for 3 years in a row Jim has been selected as one of the Top 5 Speakers on Sales & Service.  So, I guess what we’re saying is that we believe “Jim knows his stuff!”  And in a recent conversation, he said: “Things that are measured tend to improve.”

It got us thinking that nothing could be truer, especially in the process of getting referrals.  Many networkers actually become Referral Institute clients because they want the trainers to hold them accountable for their weekly actions so that they get improved results.  We actually steer them towards an amazing online referral tracking tool called Relate2Profit (www.Relate2Profit.com) to help them hold themselves accountable.  But for today’s conversation, let’s take baby steps.  Let’s talk about something you can do with tools you already have at your disposal…a pen and your Daily Planner.

Our focus is measuring your weekly activities and how they relate to moving people in your network through The VCP Process® all the way from Visibility through Credibility to Profitability.

Here are the recommended steps:

  • First thing every Monday morning block off 5 minutes.
  • Write down the names of 5 people who you want passing you steady referrals.
  • Next, in your Daily Planner block off a 2 minute segment of time for each of the 5 days of the week.
  • Then, during each of those separate 2 minute segments choose 1 of the 5 people who you want passing you steady referrals.
  • Finally, TAKE ACTION by doing something to help YOU move that person (who YOU chose) through The VCP Process® to networking on your behalf.

For example, if you are only at Visibility with 1 of those 5 people, what can you do in those 2 minutes to help you move to Credibility with them?  Or, if you are only at Credibility with 1 of those 5 people, what can you do in those 2 minutes to help you move to Profitability with them?

At a loss for ideas on what you can do in 2 minutes to help compel someone to pass you referrals?  Here’s a brief list of activities that you might want to consider:

  • Search the web for an article relevant to their professional (or personal) goals and email it to them.
  • Go to their Facebook timeline or LinkedIn profile and comment on one of their recent posts to show that you care about what they care about.
  • Send them an email acknowledging that you’re aware of who an ideal client is for them…and let them know you’ll continue to be on the lookout.
  • Call them up and invite them to accompany you on a meeting you already have scheduled with a prospective client of yours.

As noted above, this is a recommended series of actions that we suggest you implement on a weekly basis.  If you do, the COMPOUND EFFECT of these weekly Power Habits will deliver you massive results in the medium and long term with your business relationships.

If this seems too simplistic to you right now, please take special note of the following.  In a recent survey over a 12 week period, when asked if they REGULARLY dedicated just 2 minutes for each of the 5 days of the week to perform ANY of the above recommended actions towards staying “top of mind” with prospective Referral Sources…less than 50% of the respondents reported that they did not.

This means that people have identified key Contact Sphere Professionals who should be passing them referrals.  BUT, they go weeks and weeks without performing small actions to compel these people to pass them referrals or even to stay top of mind!

Where would you fit into this survey?

In closing, we’d like to recommend you consider that the above Power Habit that can be performed is actually only 15 minutes of your work week.  If you work a standard 40 hour week, it’s less than 1% of your time investment for that week.  We believe that there should be no excuse for not dedicating 1% of your work week to “staying top of mind” with prospective Referral Sources.  Do you agree? 

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 6 called “The ABC’s of Business Networking”.

Expose Yourself!–“Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Four months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 4 of the series.  Enjoy.

EXPOSE YOURSELF!
(Part 4 of 12 of the “Navigating The VCP Process® To Networking” Series)

In Part 3 of this series, we encouraged Business Networkers to honor the chronological steps of the VCP Process®.  In other words, we pointed out that generating a steady stream of referrals takes an investment in time — as well as in the people in your own network.  Take action, we recommended, and become visible.  However, be cautious about “too much Visibility”.

Today, we’d like to revisit and expand upon the following concept that was introduced last month:  If you put yourself out in the marketplace as a person of value, others will want to connect with youYour role is to EXPOSE YOURSELF to your local business community in a valuable way so that people feel a personal connection with you and feel compelled to assist you.

Let’s dig deeper . . . If you’ve sought out Business Networking training and education in the past, you’ve most likely heard the following phrase: “It’s not who you know, it’s who knows you.  However, today, we ask the question: “WHAT…do they know you for?”

You see, we believe that there is a strategic way to go about gaining Visibility in your local community.  We believe that if you lead with positive intentions and follow up with valuable contributions, professionals will, in time, feel a personal connection with you and feel compelled to assist you (i.e. pass you qualified referrals and/or connect you with Referral Partners).  Attempting to expedite the VCP Process® is almost never a good decision.  And sometimes, it may even backfire.

You may have observed this type of behavior before where people shift into what’s considered to be ‘Visibility’-overload.  In other words, every chance they get they’re doing random “stuff” (yes, that’s the technical term) to be visible without having any sort of thought out strategy.  Do you know what a “Drive-By” is at a networking event?  It’s when someone’s strategy (of lack thereof) is to meet everyone at a mixer.  As such, they’re focused on passing out their business cards to anyone and everyone versus staying in a conversation for longer than 60 seconds.  Has this ever happened to you?  What was your perception of this person?

This and other “Random Acts of Networking” ultimately defeat the overall objective which is to build trust and credibility through cultivating relationships.  Our fear is that people might be placing a lot of time into gaining Visibility, but NOT being able to capitalize on it.  And, it is for this reason that we’d like to introduce the term HYPER-Visibility™.  It’s when people try to get everyone to know them, see them, and hear them through a variety of different means in an effort to expedite the VCP Process® to Networking.  Whereas, in actuality, it typically backfires and may even be detrimental to their reputation and perceived as overkill.

As alluded to before, try not to be plagued by HYPER-Visibility™ and ask the question:  “WHY…do people know you?”

Is it because you:

  • Have volunteered to setup and break down your visitors table at your weekly networking event?
  • Have recently been awarded the “Helping Hand Award” in your local community?
  • Have numerous satisfied clients/customers who say positive things about you?

Or, is it because you:

  • Are at every single networking event in your local community (i.e. you’re everywhere!)?
  • Are the person who adds people to your weekly newsletter without permission?
  • Are constantly conducting ‘off the wall’ introductions (called Sales Manager Minutes in BNI) in an effort to be remembered?

Please be cautious that sometimes if those (albeit memorable, but) ‘off the wall’ introductions have nothing to do with training your network, they may not serve you well.  Being over the top could actually push some people away who might otherwise be keen to learning more about you.  Please also be aware that sometimes when you’re in roles of increased Visibility, your actions are clearer and even amplified.  For example, if you volunteer to help support your local networking group – or even any association or charity – your visibility will be enhanced and you’re typically in the spotlight or under a microscope.  Be cognizant, be strategic, and be prepared.

Visibility is an intricate part to the VCP Process®.   When strategically planned out, this exposure could be your biggest ally.  When attained for no particular rhyme or reason, it could be your biggest enemy.  Hmmm . . . food for thought, isn’t it?

In closing, we’d like to recommend that you consider that there are actually two different interpretations to the title of this blog post “Expose Yourself!”  First, it can be interpreted as the means by which you strategically and professionally navigate the first step of the VCP Process®.  Or, it can be interpreted that sometimes when you are too visible or seeking visibility for the wrong reasons (or with the wrong approach) you actually “Expose Yourself!”  Moving forward, our recommendation is to conduct an inventory of what steps you’re taking on a weekly basis to become visible within your own local community.  Then, decipher if they are effective at doing the job of helping you move beyond Visibility to Credibility.  If not, then please consider revising or replacing

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 5 called “Audit Your Activities.”

Too Much Visibility?–“Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Two months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 3 of the series.  Enjoy.

WHEN IS TOO MUCH VISIBILITY, WELL, TOO MUCH ‘VISIBILITY’?
(Part 3 of 12 of the “Navigating The VCP Process® To Networking” Series)

In Part 1 of this series, we introduced you to the moniker – The Networking Nomad™.  In short, this moniker describes the type of networker who appears to be misinterpreting the very definition of Business Networking.  Click here to review that blog post.  In Part 2 of this series, we recommended you understand that ‘perception is reality’ when it comes to networking – and we encouraged you to be careful about whether or not your network perceives you as a PREDATOR or a PARTNER.  Click here to review that blog post.

Today, we’d like you to give some serious thought to the very first letter in the VCP Process® to Networking.  In short, your goal should be to first enter Visibility with people, then perform activities that will help you build trust and Credibility with them, and finally through time and the strengthening of that relationship, they will most likely pass you consistent referrals in the Profitability stage.  After all, “It’s not who you know, it’s who knows you.

Years ago, only the elite networkers were privy to this powerful concept.  These days, chances are this valuable information has trickled down to the average networker.  This is both a good thing – and a bad thing.  From our perspective, the good thing is that the average networker is now aware of this concept.  The bad thing is that the average networker typically misinterprets and mismanages the implementation of this concept.  Don’t agree?  Please hear us out . . .

Remember the movie “A Few Good Men” with Jack Nicholson where he forcefully delivers the famous line “You want the truth?  You can’t handle the truth!”?  Well, the facts are clear and the truth in business networking is that the average networker’s strategy doesn’t focus on successfully navigating through the VCP Process® and doesn’t focus on finding Referral Partners whom they cultivate long term, mutually beneficial relationships with to provide them consistent referrals.  Or worse yet, the average networker has no strategy at all.

The goal of networking is to build the ultimate network of professionals who, when asked:

  • Can and will support you
  • Can provide you with information to make you more valuable
  • Can vouch for you
  • Can lend you their credibility when introducing you to people in their networks
  • Can refer to you on a consistent basis

If you put yourself out in the marketplace as a person of value, others will want to connect with you.  Your role is to expose yourself to your local business community in a valuable way so that people feel a personal connection with you and feel compelled to assist you.  Most people have no concept of this strategy.  That’s what makes it so potent.  And then the dilemma is that a large percentage of those exposed to this strategy will never do the hard work that it takes for success to become a reality.  But, as noted above, the average networker typically misinterprets this concept.

Here’s an example:

Ivan met a woman years ago who told him she was the consummate networker – 100’s of contacts and a wide-ranging network of people from all walks of life.  Then one day in a conversation with him, she dropped a bombshell and said her networking efforts weren’t paying off.  She went on at some length about all the groups she went to, people she met, and how she made all these contacts but wasn’t getting any business.  The truth is that she was so busy running around and making appearances that she wasn’t learning how to actually ‘work’ these networks and build deep relationships.

A music teacher once told his students: “Lousy practice makes a lousy musician.”  The same holds true for networking; lousy networking makes a lousy networker!  This is why “practice doesn’t make perfect – perfect practice makes perfect.”

In closing, we’d like to recommend that you consider reflecting back upon your own networking journey and ask yourself:  “Have you exhausted all opportunities in your local community to attend Business Networking and/or Referral Marketing Training workshops?  Have you sought out an expert or someone that has proven results from their networking efforts that you can ask to be your accountability partner?  And…if you have attended workshops in the past, what are the results you’re getting today?  If you’re not getting the number of referrals you expect, maybe it’s time to revisit those workshops?”

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 4 called “Expose Yourself!”

New Blog Series with Top Referral Marketing Trainer TR Garland!

In this video, TR Garland and I announce the launch of our new, 12-month, BusinessNetworking.com blog series  “Navigating the VCP Process® to Networking,”

TR is not only my good friend, he is one of the top referral marketing trainers in the world and he and I co-authored the #1 Amazon Best-seller Building the Ultimate Network together.  I am really excited to be doing this new blog series with TR because he is in the top 1% across the globe in regard to understanding how to implement referral marketing effectively and this series is going to be a huge resource for people in learning how to understand and  implement the VCP (Visibility, Credibility, Profitability) Process® effectively to produce real, business-boosting results from networking efforts.

Whether you’re a businessperson, an entrepreneur, a novice or seasoned networker, or simply someone who wants to learn, be sure to come back to this site on Monday (2/20/12) which is when we will be posting the first blog in the series! 

So what do you think?  Are you as excited about this new series as TR and I are?  Leave us a comment and let us know your thoughts . . .

What Do You Do When People You Don’t Know Ask For Business?

I received an e-mail this year from a man named Robert and it contained an excellent question.  The full message read:

Good morning, Dr. Misner.

I was wondering if you could answer a question for me.

When it comes to networking and being a connector, how do you handle requests from people you barely know (or don’t know at all) who ask you to give them the names of your contacts so they can connect with those people for their own ventures or projects?

For example, I received a message from a woman I met years ago via the Chamber of Commerce. She was laid off by the Chamber and now is attempting to find her niche. She sent me a message on LinkedIn that read:

“Hello and Happy summer! Do you know personally any life/disability agents or financial planners? I need to meet as many as possible in RVA to see if they can use our medical services at Portamedic to complete the medical portion of the insurance applications. Please forward any names to me if you do. Thank you.”

This is a great question, Robert.

When people contact me with requests like the one you’ve described, I refer them to my article on the VCP Process and explain to them that though I appreciate them reaching out to me, we’re not even at “visibility” yet.  In order for me to feel comfortable referring them, I would need to build a relationship over time that gets us to strong “credibility.”   When most people read the article, they move on to someone else because they think that networking is about “direct selling” and they don’t understand that it is about long-term relationship building.

How would you respond to this and what is your “policy” for giving referrals?  Please leave your feedback in the comment section.

 

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