Name Tags Tips from Tiffanie Kellog (guest blog)

When networking, wearing a name tag is a MUST! However, what you have on your name tag could be hurting you when networking, instead of helping. Join Tiffanie Kellog, author of 4 1/2 Networking Mistakes and consultant for Asentiv, as she discusses what kind of name tag you want to wear when networking.

Culture Eats Strategy For Breakfast

VIDEO BLOG:

Culture is a blend of attitude, beliefs, mission, philosophy and momentum. As a result, culture helps to create and sustain a successful brand. The way people interact with one another and the overall growth of your company is affected by culture. What creates organizational culture? Culture is key in an organization for long-term success. It is the most important thing in an organization and it applies at all levels, from the top of the organization all the way down.  Rules, regulations, and operating standards are important, of course, because you have to have systems in place to guide activities. But culture is the factor that stands above all others.

The factors that go into building the organizational culture and will make your company successful are…

  1. TRADITIONS AND CORE VALUES
  2. VISION
  3. ENGAGEMENT

Please watch my video to learn more about these factors and share your comments below.

The Path to Business Leadership

If you’re a business owner or entrepreneur, you know how challenging it can be to find the path towards leadership that works for you. With all the information available to us online, leadership styles are a dime a dozen and no one has the time or resources to try every style. Getting back to the basics is important, and understanding how those basics can improve your business is even more vital. Being a leader doesn’t have to be complicated! You’ve heard of the KISS acronym, right? Keep It Simple…well, it’s not the nicest acronym, so I won’t finish. But you know where I’m going.

If you find yourself wondering how to become a leader in business, follow these four steps:

1. Focus on solutions, not problems

2. Collaborate with your team

3. Be a culture champion

4. Care about the success of others–REALLY care!

Finally, leadership is about accomplishing more than people thought possible. In your business, what are your wildest dreams? What’s your ultimate goal? Never lose that idea and constantly be working towards it.

Watch the video below to hear more about the four steps towards becoming a business leader, and leave me a comment on what YOU think makes a leader.

 

Why Steve Farber Believes in Love (in Business)

The notion of love is too touchy-feely for many of us, especially when it comes to business.

But my friend and fellow Transformational Leadership Council Member, Steve Farber, doesn’t think so. Steve is one of the most renowned leadership speakers in the industry. When we were in Napa Valley together last week, he talked to me about making love a part of your every day mantra as a business owner.

“If the customer loves you, you can blow up their building and they’ll say ‘Eh–accidents happen,'” Steve said (OK, so that might be a bit extreme. But you get what he’s trying to say.)

Steve goes on to say that it’s more than just the forgiveness factor that makes it worth having a loving relationship with your customers.

“Love is what leads to customer loyalty,” he said. “it’s what leads to word-of-mouth and growing your organization.”

I think this advice is spot on. If your customer relationships are held in as high regard as the service you provide, you can only benefit. Customers want to love you-they want to trust and believe in you, which are foundational building blocks of love. Focus on building those blocks with the goal of creating loving, loyal customer relationships, and you’ll create a strong reputation that will hold up in the business community.

 

 

 

Selecting Your Business Networks

This video is hosted by Entrepreneur.com and can be found on The Networking for Success YouTube Channel.

Networking is the perfect way to help take your business to the next level. But putting your eggs in one basket and depending on one networking group to satisfy all your needs won’t work–and that’s coming from the Founder of the world’s largest referral network.

We all select different people in our lives that satisfy various needs that contribute to our well being; our parents provide comfort and guidance, our close friends provide support and cheer, our business relationships provide trust and honesty. While these satisfactions may overlap from group to group, it’s important to have more than one person you’re leaning on for all your emotional needs.

It’s the same with your networking groups! While you may find cheer and honesty in more than one group, it’s important to spread your interests to gain a varied support system.

When selecting your business networks, you need to understand which types are available so you can make an informed decision. There are five types:

1. Casual Contact: A gathering on people from many different professions, usually in a mixer environment

2. Strong Contact: Usually only allows one person per profession, get together very regularly

3. Community Service Clubs: An opportunity to rub elbows with other very successful people

4. Professional Associations: Trade organizations that are very specific in purpose

5. Online: Social Media such as Twitter, Facebook and LinkedIn, where networking is constant

To better understand which group fits you best, watch the video below.

 

Conquering the Fear of Rejection

Fear is a powerful driver in most people’s lives. It dictates what we take risks on, it makes us hold back, and it even hinders us from reaching our potential.

The fear of rejection is an emotion that many of us carry in our personal lives, but it can very easily seep into our professional one as well. We all come to that nexus point in our lives: we can do something, or we can do nothing. The fear of rejection almost held me back from promoting my book, The World’s Best Known Marketing Secret, because I was worried some book stores wouldn’t want to carry my book. But you know what I realized?

Some will, some won’t–so what?

Watch the video below for more on conquering the fear of rejection.

Thanks, But I Don’t Need Your Card

This video is hosted on the Networking for Success YouTube Channel, hosted by Entrepreneur.com.

Imagine you’re at a networking event.

I know, it’s a stretch. But work with me here.

So you’re mixing and mingling and start passing out your business cards like candy. Suddenly, someone hands it back you and says, “No, thanks.” This actually happened to a BNI Member. He wrote to me, astonished, and asked what I would do in his situation. Well, here’s my answer.

 

 

 

Balance Doesn’t Exist

Forget about balance. It’s an illusion.

Yes, you read correctly. Balance assumes that we spend equal amounts of time in each area of our life, which realistically, is impossible. I believe in harmony, in finding ways to creating synergy between the things you love to do and the things you’re paid to do (if you’re lucky, they’re one in the same!)

Try these seven simple techniques:

1. Wherever you are, be there!

2. Be creative about how you manage your time

3. Integrate various elements of your life

4. Practice letting go and holding on

5. Be intentional about who you let in your room

6. Create margins

7. Work in your flame, not in your wax

Watch the video below for a more detailed explanation.

 

Can Your Business Serve the Greater Good?

A friend of mine once said, “If we could get every single business person in the world, every single entrepreneur, to play their part, we could get on top of most of the worlds problems.”

That friend was Richard Branson, and I took his message to heart. It made me think about what I could do through BNI to make an impact on the globe and sent me on an introspective journey about being a business owner and the responsibility we had to serve not only our customers, but society as a whole.

What I came up with are four ways to help your business find direction and purpose in helping others, whether it be in your local area or in the global community.

The Entrepreneurial Spirit Within

What does it mean to have an entrepreneurial spirit, and how do you know if you have it?

For me, I knew (or at least in hindsight, I would come to know) that I was an entrepreneur at the age of 13. It wasn’t even a word that I knew or even understood at the time, but I had an instinct for business. There was something inside me that understood how to take a 5 cent piece of candy and turn a profit–that is, until I got caught selling candy at school.

An entrepreneur has a vision, sees an opportunity then has the commitment to follow through. Do you have what it takes?

https://youtu.be/EXAs8_jgKlE

Which Networking Style Are You?

This is the fifth and final video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on common phrases I’ve used throughout my 31 years of referral-based networking.

When you’re at a networking event, do you eagerly bounce around the room, chatting with various people and passing out business cards? Do you tend to seek deep connections by only talking to a few people for longer periods? Everyone has their own way of making connections and networking, and it helps to understand just where you fall in the lineup.

Knowing your networking behavioral style will help you capitalize on your skills–and maybe even identify some flaws to improve upon. Take a look at the video below to find out YOUR style and maybe the next time you’re at an event, you’ll be able to better position yourself for greater success.

 

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