In-Person Spamming

At a recent Referral Institute®  conference in San Francisco, one of the organization’s top trainers, Tiffanie Kellog, took a few moments  to chat with me about the concept of in-person spamming. If you’ve ever encountered people who use networking as a face-to-face cold calling opportunity, so to speak, then you’ve been the subject of in-person spamming.

Watch the video now to learn why Tiffanie sometimes compares networking to speed dating and to get our combined take on the real point of networking, where people tend to go wrong in their networking approach, and how to know when it’s appropriate or inappropriate to give another person your business card.

If you’ve had an experience with in-person spamming, please share your story in the comment forum below.  Thanks!

Tiffanie Kellog: Facts May Tell But Stories Sell

I’ve done quite a few video blogs with Tiffanie Kellog and there’s a very good reason for that . . . she is an outstanding Referral Institute® Trainer, Consultant, & Speaker and she has an unending supply of highly useful ideas and comments to offer.

In this video, I talk with Tiffanie about the power of using compelling stories as testimonials for your products and/or services.  Everyone who makes an effort to build their business through referral marketing has the same goal–to have all those in their network talking positively about their business on their behalf.  So, the best thing to do in order to achieve this goal is to arm those in your network with compelling stories of how you’ve helped clients in ways that have transformed their lives in some aspect . . . your fellow networkers can then share these stories with others who may be potential prospects for you, thus creating the most powerful form of a testimonial you can receive.

Watch this short video now to find out why testimonials that simply state facts about your business do nothing more than tell and how in order to really sell someone on your product or service, you need compelling stories.  Remember . . . facts tell, stories sell!

Be sure to check out Tiffanie’s website by clicking here or visiting TiffanieKellog.com and if you have a compelling story about how you’ve helped a customer or client that you think would be a great testimonial for your business, please share it in the comment forum below–you never know who will see it and you might even generate some referrals by sharing it!

The Most Crucial Component for Referral Success

At a recent Referral Institute Conference, I was interviewed by Tiffanie Kellog (Trainer for the Referral Institute in Tampa, Florida) about the most crucial component for referral success.  Before you watch this short video where I give Tiffanie my answer, try to come up with a couple of possibilities for what my answer may likely be. 

After watching the video, I would love for you to share in the comment forum below what your initial guess or guesses were regarding what you thought my answer was going to be.  I’m very interested to see how many people had a pretty accurate idea of what I would say and how many people were completely surprised by the answer.  As always, I very much appreciate your input and participation in getting a conversation started–thanks!

3 Reasons Why Acting Like a Host at Events Can Alleviate Networking Fear

At a recent Referral Institute conference, I was talking with Tiffanie Kellog and Renia Carsillo, two Referral Institute trainers from Florida, and we were talking about the “Ten Commandments for Working a Networking Mixer.”  To our surprise, we each share the same favorite when it comes to the Networking Mixer Commandments yet the reasons why it’s our favorite are quite different.

Tiffanie is an introvert, I’m a situational extrovert, and Renia is an introverted go-getter.  However the “Act Like a Host, Not a Guest” Commandment provides unique solutions in making networking more comfortable and natural for all three of these personality types and in this brief video we discuss  exactly how.

If you’re interested in learning about the Ten Commandments of Working a Networking Mixer, come back on Monday, October 1st to find out more.  In the meantime, let us know what you think of this video.  Are you more similar to Tiffanie, Renia, or me when it comes to your personality type?  Are you going to try the tactic of acting like a host at your next event?  If so, please revisit this page and leave a comment after your event to let us  know how it went–we’d love to hear about your experience.

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