The Most Crucial Component for Referral Success

At a recent Referral Institute Conference, I was interviewed by Tiffanie Kellog (Trainer for the Referral Institute in Tampa, Florida) about the most crucial component for referral success.  Before you watch this short video where I give Tiffanie my answer, try to come up with a couple of possibilities for what my answer may likely be. 

After watching the video, I would love for you to share in the comment forum below what your initial guess or guesses were regarding what you thought my answer was going to be.  I’m very interested to see how many people had a pretty accurate idea of what I would say and how many people were completely surprised by the answer.  As always, I very much appreciate your input and participation in getting a conversation started–thanks!

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