4 Steps to Building an Effective Networking Program

It’s often been said that “starting is the hardest part” of a project. Well, building your business through networking and word-of-mouth marketing is no exception.

Here are four things you can do to get your networking program off to a strong start:

1. Don’t be a cave dweller: Get out and meet people!

2. Know how to ask for the referral. Learn and develop specific techniques that will help you hone your ability to ask for the referrals you want.

3. Consciously select at least three business or networking groups to join in the next three months (chambers of commerce, community service groups, trade associations, strong contact networks such as BNI, etc.).

4. Develop a creative incentive to encourage people to send referrals your way (If you’re a music store owner, for example, you might send music tickets to people who refer business to you).

The bottom line is this: Get out there and make diverse contacts, be specific in your approach, and help others in creative and enthusiastic ways so they’ll want to refer you business!

 What are some specific ways that you approach networking? . . . What tactics do you have for making diverse contacts and helping others creatively and enthusiastically?  I’d love to hear your thoughts and I’ll send a free, surprise gift to the first ten people who respond to these questions in the comment forum below.  In order to ensure that you receive your gift, be sure to e-mail larry@bni.com with the subject line “blog comment” and your full contact information [mailing address and phone number (your phone number is required by the shipping company in case they need to contact you in order to deliver your package)]–I assure you that your contact information will not be shared or used for any other purpose than to ship your gift to you. Thanks in advance for your participation–I’m looking forward to hearing your thoughts!

 

Successful Networkers Build Deep Relationships–Know Your Contacts

If your network is a mile wide and an inch deep, the fact is it will simply never be very powerful.  In this video, I talk about why investing the time and effort into really getting to know your contacts and building deep, trusted relationships with them is key to networking success.

Do you know your contacts’ hobbies? Do you know their family members’ names? If your answer is no, this means you’re not delving beneath the surface with your contacts and you’re not building fruitful relationships–you need to get to know your contacts much better.

Watch this short video now to learn how to build deeper, mutually beneficial relationships by using the GAINS Exchange, get relationship-building success strategies used by international sales expert & keynote speaker Harvey Mackay, and more.

Do you have a method or a tactic for getting to know your contacts better which has really seemed to work for you?  If so, please share it in the comment forum below.  I’m always interested in the tactics that networkers around the world have successfully used to achieve networking success and I’d love to hear your thoughts!

Entrepreneur Magazine’s Winning Strategies for Business Conference

Entrepreneur magazine’s Winning Strategies for Business Conference is being held in Long Beach, Calif., on Oct. 5. If it’s possible for you to attend, I highly recommend that you go. This event offers serious educational value, plenty of opportunities to network and, best of all, registration is FREE!

I’ll be giving the keynote presentation, “Networking Like a Pro,” during the morning session and I’ll be talking about how to create, maintain and serve a wide network and enjoy great business and personal rewards as a result.

If you can make it out to the conference, I’d love to have the opportunity to meet you, so please take a moment to introduce yourself during one of the networking sessions or after my presentation.

The focus of the Winning Strategies for Business Conference is to show you everything you need to know about how to go further and achieve more by teaching you proven tactics that will impact virtually every aspect of your business. Bruce Kimbrell of Disney Institute will be giving the afternoon keynote presentation, “Disney’s Approach to People Management,” and there will be a handful of other dynamic speakers presenting on topics such as SEO, social networking and PR, fundraising, launching a new business, brand building, driving sales and more.

There will also be a one-of-a-kind opportunity for you to pitch your business to Entrepreneur‘s editors for a chance to have your business featured in either Entrepreneur magazine or on Entrepreneur.com

(Now that is a great opportunity!)

Hope to see you at the event! CLICK HERE TO REGISTER FOR FREE or to get more information on Winning Strategies for Business.

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