Never, Never, Never Give Up

As part of a commencement speech, Winston Churchill is believed to have once said, “Never, never, never give up!”

I love this quote-however, the left side of my brain says that when it comes to business, that’s just not logical. You must know when the time is to give up. Fortunately, my right brain often wins the battle on this issue. You see, I may not be smartest or most successful person in the room, but I am almost always the most determined.

I believe that if you have great information and feel confident in your vision and your goals, then you need to be a “dog with a bone” in your focus and never give up. I have applied that approach throughout most of my life.

In 1992, I completed the manuscript for The World’s Best Known Marketing Secret; over an 18-month period, I sent my manuscript to 45 publishers all over North America. It’s difficult enough to write a book-but to then send it out and hope someone else sees its potential the way you do, is even more difficult. I sent it out to 45 publishers and received 44 rejections–until number 45 came along. I was that dog with a bone; I was not going to give up until someone gave me a chance. In 1994, the book was published and since then, its been through four editions, translated in more than 10 languages and sold more than 200,000 copies.  44-rejections

A few months ago, I was going through some old files and I found the records I kept of everyone I submitted to, and it made me remember the determination I felt. Had I given up on number 44, I may have never become a best-selling author in multiple markets around the world. That, and many other experiences I’ve had over my lifetime, have led me to believe that if you are confident in what you are doing-never give up. Never, never, never give up.

 

 

The printed copy of World’s Best Known Marketing Secret can be found here.

The audio version (yes – we have it as an audio book!) can be found here.

Selecting Your Business Networks

This video is hosted by Entrepreneur.com and can be found on The Networking for Success YouTube Channel.

Networking is the perfect way to help take your business to the next level. But putting your eggs in one basket and depending on one networking group to satisfy all your needs won’t work–and that’s coming from the Founder of the world’s largest referral network.

We all select different people in our lives that satisfy various needs that contribute to our well being; our parents provide comfort and guidance, our close friends provide support and cheer, our business relationships provide trust and honesty. While these satisfactions may overlap from group to group, it’s important to have more than one person you’re leaning on for all your emotional needs.

It’s the same with your networking groups! While you may find cheer and honesty in more than one group, it’s important to spread your interests to gain a varied support system.

When selecting your business networks, you need to understand which types are available so you can make an informed decision. There are five types:

1. Casual Contact: A gathering on people from many different professions, usually in a mixer environment

2. Strong Contact: Usually only allows one person per profession, get together very regularly

3. Community Service Clubs: An opportunity to rub elbows with other very successful people

4. Professional Associations: Trade organizations that are very specific in purpose

5. Online: Social Media such as Twitter, Facebook and LinkedIn, where networking is constant

To better understand which group fits you best, watch the video below.

 

What is a Lifestyle Business?

LBSSummit_IvanMisner_FBWhat defines happiness and success? Everyone has a different answer, but I can tell you one thing that most would agree on: money does not solely define success and certainly cannot buy happiness.

I recently had the opportunity to speak at the LifeStyle Business Summit, hosted by Michelle Villalobos. In telling her own story, Michelle said she was climbing the ladder like we all do, but when she examined her life, she in fact wasn’t happy–and so she left to find her own path to fulfillment. She started her own business, making upwards of $300,000 a year–which society tells us should make a us happy–but that as time went on, she had actually become what she disliked most in people and became the boss she herself had always feared. She never gave herself any breaks or time off, and sacrificed her own happiness and health for a corporate lifestyle.

Two years went by and then Michelle realized she had to make a change in order to find true happiness. She wanted to run a business that revolved around her life and contributed something positive to the world–and she did, by changing her perspective, her business model and her definition of success. Michelle calls her new business model a “lifestyle business,” a term which I found fascinating as it resonated with some many of the concepts I talk and write a.

In a lifestyle business model, you have to determine which things are satisfiers and which are dissatisfiers. Keep in mind that while money can be a quick satisfier, it often doesn’t lead to long-term happiness. Long-term satisfiers can be things like opportunity, recognition and working in your flame (finding you passion.) I’m a real believer in following your passion and finding things that are new and innovative within that passion to keep the flame burning. Dissatisfiers include things like working in your wax (not doing what makes you happy), climbing the ladder and yes–even money.

A great example of this theory is a school teacher. A man or woman doesn’t become a teacher to make money, but to make a significant change in the world around them. I’ve known Wall Street executives who made millions, but admitted that their life was hollow.

I strongly encourage you to join me at the virtual Lifestyle Business Summit on August 11. Register here to not only hear me, but several other top business and lifestyle experts talk about finding what truly makes you happy in your professional life.

 

 

 

Thanks, But I Don’t Need Your Card

This video is hosted on the Networking for Success YouTube Channel, hosted by Entrepreneur.com.

Imagine you’re at a networking event.

I know, it’s a stretch. But work with me here.

So you’re mixing and mingling and start passing out your business cards like candy. Suddenly, someone hands it back you and says, “No, thanks.” This actually happened to a BNI Member. He wrote to me, astonished, and asked what I would do in his situation. Well, here’s my answer.

 

 

 

Why Successful Networking is All About You…Kind Of

This is the first in a two part series.

Do you find yourself a networking event, standing alone awkwardly and wondering why you can’t hold a conversation? Do you wonder why others don’t seem interested in talking to you, while those around you are conversing easily and often? You wore the right thing, you have a drink in your hand and clearly you have no one to talk to–so why aren’t people lined around the corner to speak to you?

I hate to be the one to say it, but it has to be said–it might be you. Not the inherent you, not your personality or your reputation; but your body language and behavior can turn a stranger into a referral partner or into just another body in the room. If you want to make this networking thing happen, you have to know–

Are you approachable or alienating?

Here’s how to know if you are APPROACHABLE:

1. Positive Attitude: You smile, laugh and look like you are a pleasant person to talk to. Although this seems ridiculously simple, you’d be surprised how many people don’t realize their frowning or looking bored in conversation. Go look in the mirror and watch how your face changes when you frown and when you smile–you’ll see what a difference it makes!

2. Open Body Language: In the book Networking Like a Pro, I talk about positioning when a person is conversing with others. Instead of talking to someone in a one-on-one conversation, standing closely together with your shoulders facing squarely at one another, make sure your stance allows the room for someone else to approach and join in.

3.Congruence: Conduct yourself as if every person you meet is the host of the event, going above and beyond to make them feel good. Don’t over compliment or lay on the schmooze, but do make a point to encourage others in conversation and seem genuinely interested in them and their business.

 

Next week: Are you alienating?

 

 

 

Which Networking Style Are You?

This is the fifth and final video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on common phrases I’ve used throughout my 31 years of referral-based networking.

When you’re at a networking event, do you eagerly bounce around the room, chatting with various people and passing out business cards? Do you tend to seek deep connections by only talking to a few people for longer periods? Everyone has their own way of making connections and networking, and it helps to understand just where you fall in the lineup.

Knowing your networking behavioral style will help you capitalize on your skills–and maybe even identify some flaws to improve upon. Take a look at the video below to find out YOUR style and maybe the next time you’re at an event, you’ll be able to better position yourself for greater success.

 

How to make the Ordinary, Extraordinary

This is the fourth video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on well-known phrases I’ve used throughout my career.

Success is the uncommon application of common knowledge.

It’s common knowledge within the business company that success in business comes from having passion, systems, goals and vision, social capital and leverage. So if we all have the same idea of what it takes to be successful, why aren’t we all?

Give me three minutes, and I’ll give you the answer.

 

Are You Spread Too Thin?

This is the third video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on classic phrases I’ve used over the years.

Do six things a thousand times and NOT a thousand things six times!

But what does that really mean?

It means focus on key priorities and making them perfect (or close to it) before moving on to other projects or tasks. It means making your business the best at a few services, not simply OK at several. It means…wait, I can’t give it all away! Watch the video below to get the full scope of the idea.

 

 

Are you Flame or Wax Happy?

This is the second video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. I expand on common phrases I’ve used over the years and explain how they can apply to your business and referral networking style.

Are you flame or wax happy?

That sounds like a bizarre question–but it’s not.

When you’re working in your wax and when you’re working in your flame are two very different things, and can affect you in different ways. If you’re flame happy, you’re excited, motivated and ready to pursue your ambitions. But what happens when are wax happy, and simply complacent with working on things that you aren’t passionate about?

The video below talks about this idea and ways you can make sure you’re always flame happy.

 

 

 

Is Ignorance on Fire Ever a Good Thing?

The following video is part of my new “Ivanism” Garage to Global series, hosted by Entrepreneur.com, where I expand on catch phrases I have used frequently over the years.

 

I know, it’s a strange concept: “Ignorance on fire is better than knowledge on ice.”

Most people read that statement and think, someone who’s excited but ignorant can do more harm than good.

I’m here to tell you that the opposite of your intuition is true. That’s right–and you’ll see why below.

 

MSNBC’s Your Business

On Thursday, I was swept off to a land far, far away.

OK, not that far away. But TV has to be dramatic, doesn’t it?

Even though I was close to home, I visited the homes of millions by appearing as a guest on MSNBC’s Your Business, with host JJ Ramberg. I was featured as an expert on referral networking (imagine that!) and spoke about how it can positively affect small businesses. The entire experience was easier than I expected and JJ was well-prepared and professional–and I’m sure glad she was, because it really helped ease my nerves.

And of course, I couldn’t get out the door without using referral networking. The producer asked if I could refer her to other BNI experts to be featured guests! (Who knows–maybe it could be YOU!)

Check out the clip below and tell me what you think.

Giving Your Network a Boost

A question from India came to me via Twitter, and I found it to be such a universal topic that I thought I’d share it with you all.

(And BONUS–it was shot in my new home studio!)

 

What happens when your networking group hits a plateau?

https://youtu.be/OA73fq9Sza8

 

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