storytellers Archives - Dr. Ivan Misner®
storytellers

Storytellers are Important in Networking

Before television there was radio. Before radio there were books. And before books there were storytellers. The power of a well-told tale, passed down from generation to generation and recited from memory over a campfire, is the power that brought people together and formed the beginnings of cultures that have lasted even to the present day. No matter what the medium – stone tablets, movies, grocery store tabloid, the Internet – the story is central.
 
A good story stays with people and compels them to share it with others. It’s as true today as it was two thousand years ago – and it’s especially true of success stories. Everyone likes to hear them; everyone likes to have one. And doesn’t this align nicely with word-of-mouth marketing, where referrals are based on thousands of individual success stories? Every time one networker passes a referral to another, she is telling a story about a need fulfilled successfully or a problem solved effectively.
 “A number of years ago, I met Robert Dickman, author of The Elements of Persuasion, and he taught me the formula for a good story:
 
A story is a fact
Wrapped in emotion
That compels us to take action
That transforms us in some way
Related Posts Plugin for WordPress, Blogger...
   Follow Me

Get every new post delivered to your inbox