Are you taking advantage of the holiday season when it comes to marketing your business? You should be! Festive posts really attract audiences who are feeling sentimental or those who are looking for some services specifically around the holidays.
People often ask me, “how can I stay in touch with people or get back in touch with people that I haven’t seen or spoken with recently?”
Start by making a commitment to improving this area. There’s a great Chinese proverb that I really like – “When’s the best time to plant an Oak tree? The answer is – 20 years ago. When’s the second best time – now!”
So, here are 4 strategies that will help you improve in this area. If you can’t do them all – do what works for you.
- Sort through your list of people. You can’t stay in touch with everyone. Who do you want to make sure to stay connected with and why? It could be personal, it could be professional, but create a list that you want to focus on.
- Use the system they use! It doesn’t have to be Facebook or LinkedIn – use Pinterest or other programs, Snapchat, What’s App – whatever they use. Each of my children uses different systems. If I want to connect with them – I need to go where they are. For my oldest daughter, it’s texting or a phone call. For my second daughter, it’s What’s App or texting. For my son, it’s an online game called Steam. I have some business associates who only reach out to me on Facebook or LinkedIn. Others are strictly email or a phone call. The key here – is to go where the people you want to talk to, hangout.
- Use social media platforms like Facebook, LinkedIn, Google+ or Twitter to your advantage by sharing news and reading updates without having to reach out to people on an individual basis. Social media is fantastic. Instead of starting your next call with, “What’s new?” you can jump to, “You cut off your hair!” “You have a new job!”
- From time to time, use snail mail! Yes, OMG, send a handwritten letter or a card. It’s so “old school” and it’s almost guaranteed that someone will read it.
Next week I will share more tips.
Are you taking advantage of the holiday season when it comes to marketing your business? You should be! Festive posts really attract audiences who are feeling sentimental, or those who are looking for some services specifically around the holiday season.
Marketing for the holidays doesn’t mean adding a few snowflakes to your Facebook page, and seasonal networking doesn’t mean drinking egg nog with a contact you haven’t spoken to all year. Instead what this means is utilizing the season to show others how much you appreciate them, whether you appreciate their business or their support. Get small gifts for your clients, send out a sweet holiday-appropriate email blast, or even mail a card via snail mail. People love feeling like they’re being appreciated, and it really does increase your reputation with them to show those feelings.
Other ways to take advantage of the holiday season is to offer discounts or other offers to customers who follow your social media. Announce on your Facebook that you will have free shipping on all orders placed between a certain time frame, or say when someone makes an appointment for your service, if they use the phrase “Happy New Year” they get a discount. There are plenty of ways to get creative around the holiday season.
How do you market and network during the holiday season? Share with me in the comments below!
Earlier this week, Danealle Marshall of a BNI chapter out of Orlando, Florida, BNI Gold Partners, reached out to me via Twitter to ask a great question that a lot of business professionals will face during their career.
@IvanMisner What have you either done or witnessed as the most clever alternative to the standard business card? Thank you.
— Danealle Marshall (@DMTitleChikk) December 8, 2015
I love this question. Why? As I often say, giving out and receiving business cards is an extremely powerful part of connecting with new contacts. That being said, sometimes your business card can be what sparks someone’s memory of you. Why wouldn’t you want yours to stand out?
In 2003, I released a book with Candace Bailly and Dan Georgevich titled “It’s In the Cards!” In this book, we discuss the powerful tool that is your business card, and how so many people may be under-utilizing this networking tactic.
To answer Danealle’s question, and to build off of some of the ideas we published over a decade ago in the aforementioned book, here are four things that I have seen in my years in business that have really elevated some business cards.
- Mix up the orientation. It is such a small change, but making your business card vertical instead of the more traditional horizontal orientation can really help it stand out. People receive and look at innumerable horizontal business cards on average, but you are likely able to remember the last time you saw a vertical card.
- Utilize graphics. And no, I don’t just mean your company’s logo. If you include your Twitter handle, consider using the Twitter bird logo instead of using the word “Twitter” on your card. Another option, though use with caution, is including your picture. This can work, but only if the rest of your card is completely spot on and has more of a creative feel. I recommend this more for marketing agencies, or those more right-branded ventures.
- Color your card accordingly. Have you ever heard that fast food companies frequently use red and yellow in their logos because these colors subconsciously promote hunger? Think about your product, and about your brand, and if you choose to use color on your cards (which I recommend to at least do minimally), use a color that conveys what you want contacts and consumers alike to associate with your brand.
- Consider your company and alter your card accordingly. I’ve seen some very cool cards that really cater to what services or goods a company provides, but I will warn that these can get costly. I’ve seen a video company with cards shaped like a clapboard, and a software engineer whose cards looked like HTML coding. Where this gets ineffective is where you take it too far – bakeries should steer away from an edible business card, despite the appeal.
Have a question you want me to answer in a future blog post or podcast? Write me at AskIvan@bni.com to submit your questions.
LinkedIn is an extremely powerful tool to help you grow your network and your business. Unfortunately, it is also a network that many can abuse. There are social networking tactics that work perfectly on Twitter and Facebook that flop on LinkedIn, and vice versa.
One huge mistake is forgoing importing your email contacts into LinkedIn. The vast majority of your business contacts are likely on LinkedIn, and if you aren’t already connected to them, you’re missing out on a huge opportunity. By connecting with your email contacts, you can endorse their skills and perhaps be endorsed in return, automatically receive updates when they change something in their profile, and learn more about them professionally.
On endorsing skills, have you gone through your contacts an endorsed everyone for at least one skill? If you are connected with someone on LinkedIn and you don’t know enough about them to be able to endorse them for at least one skill, that is a red flag that you aren’t fully utilizing that contact. I recommend reaching out to them and asking if they have time to schedule a one-to-one. Your goal is to learn enough about them, and identify enough about their skillset to feel comfortable endorsing them. If you feel like you don’t know them well enough to endorse them, likely they feel the same about you.
Update your profile’s summary to one clear, concise sentence that defines your current career trajectory. Help your contacts help you by making it clear, both in the real world and the digital world, what a good referral for you is.
The occasional status update is good, too. Say you write a blog for your business, or read a particularly interesting trade piece. These are great things to share and to start conversations with your contacts. Be aware, though, on LinkedIn, it is very easy to cross the line between just enough and too many updates. You should strive for just a few updates a week, as people tend to log into LinkedIn a lot less than other networks.
Search through the connections that your contacts have, and see if there is anyone you may ask to be introduced to. Your network’s network is a tool that you have at your disposal, just know how to access it in the best way. Perhaps a contact you’ve known for 10 years is connected with someone that you had always wanted to meet. Reach out to your contact and see if they would be willing to make the introduction. It never hurts to ask.
How do you use LinkedIn? Are there any LinkedIn suggestions you think are vital that I’ve missed? Share them in the comments below!
In my video blog two weeks ago, The Six Degree Myth and the 29 Percent Solution, I discussed the inspiration for the book that I co-wrote with Michelle Donovan, The 29% Solution. After watching the vlog, one reader brought up an interesting point, and I would love to discuss it further.
Social media changes the game of networking, but not really how you might think. A common social networking misconception is that the number of people that you are connected with online is directly related to the number of people that you truly have a connection with in your day to day life. When widely known networking theories are applied to social media, results can vary.
This is because studies relating to social media connectivity, in this case referring to a study done by Facebook in 2011 which attempts to recreate Stanley Milgram’s Six Degrees of Separation experiment via Facebook, have one fundamental flaw.
These studies assume, and rely on the possibility, that a connection on Facebook is the same to an actual, real life relationship. I have 5,000 connections on my Facebook page. This doesn’t mean that I have 5,000 people that I know well enough to ask for a favor, or that they would actually do it for me if I asked. Facebook has essentially redefined what a “friend” is so that any contact on a profile is considered a legitimate, personal relationships. According to the Dunbar Study, the true number of contacts that one person can have meaningful relationships with is around 150, and naturally this varies from person to person.
That being said, with social media, and in our day-to-day lives as well, it is not the number of links, but the quality of links that makes a difference in our networking attempts. The purpose of The 29% Solution was to explain what things I thought anyone could do to be part of the percentage of people with close, meaningful connections.
What do you think? How has social media changed how you connect with others? Share with me in the comments section below.
How many times have you been at a networking function and realized that half of the people there are paying more attention to their mobile devices than to the other attendees they showed up to meet and network with? Worse, have you yourself been guilty of staying so glued to your phone or tablet that you have missed the opportunity to make a powerful connection with the person standing right in front of you?
We are living in a world that is more connected than ever and there are some definite pitfalls in our hyperconnected world as it intersects with our business relationships and our networking. One of these pitfalls is that hyperconnectivity can lead to a state of what I call ‘continuous partial attention.’
In this video, I introduce the concept of ‘continuous partial attention’ and I also discuss the risks and repercussions which accompany it. Watch the video now to learn how to avoid falling into a state of continuous partial attention and prevent it from wreaking havoc on your productivity at work and your ability to achieve your goals.
If you have any stories about how falling victim to a state of continuous partial attention has affected you or someone you know, I’d love for you to share your experience in the comment forum below. Thanks!
TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”
For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®. A while ago, we started a much-anticipated 12-part series of blog posts which addresses this and contains some very timely information for networkers across the globe. Today, we’re proud to share with you Part 12–the final post in this series. Enjoy.
Using Social Media to Navigate the VCP Process®
(Part 12 of the “Navigating The VCP Process® To Networking” Series)
In Part 1, Part 2, Part 3 , Part 4, and Part 5 of this series, we introduced and re-introduced the concept and steps of The VCP Process® to Networking for our readers through brief anecdotes, relevant comparisons, and sometimes even humorous situations. For Parts 6and 7 we even shared with you video trainings from the both of us.
In Part 9, we suggested some behaviors that you can use on a weekly basis to increase the number of referrals you receive. And, as a result, we got a couple phone calls complimenting us about how that particular blog post clearly outlined what type of behaviors a successful networker should be practicing on a weekly and monthly basis – and we were asked to provide more. We fulfilled that request.
In Part 10, we addressed that ‘Mindset’ has as much to do with your success in networking as ‘Skillset’. And in Part 11 we addressed how to deliver effective Introductions & Short Presentations when Navigating The VCP Process® To Networking. And therefore, in this final installment of the series, we found it relevant to address “The Elephant in the Room” – Social Media.
Yes, as experts on Business Networking and Referral Marketing, we’ve been asked time and time again to provide our opinions on how Social Media fits into one’s own Business Networking Plan (…if at all).
So, today, let’s address this “The Elephant in the Room”. Let’s bring out into the open the question that still may be on the minds of many of our readers.
When asked about the topic of Online Networking versus Offline Networking, you may have already heard Ivan share his philosophy that “…it’s not either/or, it’s both/and when addressing this topic”.
Today, let’s dig a little deeper and give you a clearer picture on what’s meant by this, as well as deliver you actionable steps for you to take (as the title of this blog insinuates) to use Social Media to navigate the VCP Process® to networking.
Let’s get started.
An often overlooked tool to navigating the VCP Process® is using Social Media effectively. And, more specifically – Facebook. Now please allow us to clarify. We didn’t say Facebook is overlooked! Lol.
ENTERTAINMENT vs. EXECUTION
We happen to believe that many people are actually addicted to Facebook and spend way too much time using it for ENTERTAINMENT. Whereas, they could actually be using it for the EXECUTION of a well thought out strategy.
Let’s face it. There are professionals out there who you want passing you referrals that are on many of the same Social Media platforms that you’re on. Yet, do you have a Business Networking Plan that addresses this?
Well, would you like to grasp a really quick concept that will help you address this?
For example, let’s assume an ideal referral partner for you is a CPA. And, you recently met a CPA at a monthly networking event such as a Chamber of Commerce mixer. What typically happens is that “life happens” immediately after that event and 30 days go by before you see that CPA again.
From our perspective, it’s going to take a long time to dig deep and build a quality, meaningful relationship and move through the VCP Process® with this person when you only see this CPA twelve times a year.
Therefore, today, we’re recommending you use Social Media to compliment your in-person, face-to-face networking efforts. Yes, if you take action and plan to make strategic “Touch Points” during the time between those mixers, you’ll actually be able to expedite the VCP Process®.
And, who doesn’t want to shorten the cycle from first meeting someone (i.e. Visibility) to building trust with them (i.e. Credibility) to finally getting an actual referral from them (i.e. Profitability)?
Yes, too many people are spending too much time on Social Media for ENTERTAINMENT purposes versus the successful EXECUTION of specific tactics of an overall strategy that will help them drive revenue to their business.
Today, we’d like to make a pretty good case that Social Media shouldn’t be ignored either. Social Media should be considered an intricate part of successfully following your particular Business Networking Plan.
HERE’S ONE SPECIFIC TACTIC YOU CAN USE IMMEDIATELY
Let’s assume an ideal referral partner for you is a CPA as noted above. By connecting with this person on Facebook immediately after meeting them and strategically LIKING or COMMENTING on some of their posts – you will create additional Visibility so that the next time you see this CPA it will actually FEEL like you’ve known each other longer.
Does this make sense? We would love for you to leave your thoughts in the comment forum below.
Last week, Facebook closed down my personal account as they claimed that I was “impersonating Ivan Misner.”
While waiting for Facebook to fix this, I began thinking that there just might be an opportunity here to turn “lemons into lemonade.” Turns out there certainly is such an opportunity. Austin Coulson (from Riverside California) came up with a great idea. He suggested we create a social media campaign called: “Hey Facebook, Free Ivan Misner.” We’re hoping this will aid in helping to wrestle back the social media pages that are linked to my account AND serve as a social media boon for us at the same time. (Thanks, Austin–great idea!)
Please take five minutes to watch this video and, most importantly, please join the group: “Hey Facebook, Save Ivan Misner” at: https://www.facebook.com/groups/829011050464326/. I really appreciate you taking the time to help–thank you so much!
[Important Update: Since this was published, I am very pleased to announce that Facebook has let me out of Facebook Jail! I have my page back. I want to thank the Facebook employees who helped to make that happen. I also want to thank the hundreds of people who assisted by joining the “Free Ivan Misner” group on Facebook. This truly shows the power of a personal network! Check out the video though – it is pretty funny (in a sad sort of way).]
On my recent trip to Australia, I got the chance to record this video with my friend Dan Garlick, a networking expert from Tasmania. In the video, we talk about the best ways to integrate face-to-face networking with social media and social networking in order to achieve the best possible results from your all-around networking efforts.
Watch the video to learn the best ways to approach face-to-face and online networking integration for a stellar outcome no matter where in the world you are (If Dan can do it from Tasmania–the bottom of the world–so can you! ).
Marketing isn’t something I was always confident about. When I first started out in business, my degrees were in Political Science and Organizational Behavior. I had very little marketing experience until I went to work for a transportation company in Southern California and, within a two week span, went from a role in purchasing to a significant role in marketing–a huge change that was an even bigger learning experience.
My marketing experience was trial by fire and reading. I just started reading books on marketing and learned as I went, and it was that experience that gave me enough knowledge to do some marketing on my own when I later set out as a business consultant.
If somebody had asked me when I was 25 where I saw myself career wise in thirty years, I would have had no clue that my career would be all about marketing . . . that I would be the Chairman of the world’s largest referral marketing organization. Sometimes we go places in life we never expected to go but I wouldn’t change a thing about the career path I chose. I am passionate about helping people grow their businesses and achieve great success through effective referral marketing and after spending over two decades devoted to this work; I really enjoy knowing that the work I do allows me to pass on the marketing knowledge and experience I’ve attained in order to benefit to others.
I was recently asked what my top marketing tip would be and I think it’s really all about building the brand–either the brand of the company or of the individual, depending on the kind of business that you’re in. Name recognition–that’s the biggest challenge, especially for small companies. It’s not the same for everybody because every business is a little different and people’s skill sets are different. For me, in my business, brand building has largely been about writing. Before the internet I was trying to get articles in newspapers and magazines. Now it’s much, much easier. In this age of blogs and social media, even small companies have a global reach. The problem is all the white noise that’s out there: with so many people wanting a piece of the action you have to be able to stand out. So, for me, the top marketing tip would be to write, write, write. Become an expert in your field so people want to follow you because when they follow you, they’re more likely to do business with you.
I’d love to hear how you’re making your mark with marketing–what is your top marketing tip for the other business owners out there reading this blog?
I’ve been following the development of online business networking for several years now; particularly at the inception of sites like Ecademy.com and LinkedIn. That said, I’d like to state for the record: If you’ve had any lingering thoughts that social media is just a fad, you may want to lose them.
Are you aware that LinkedIn’s IPO (Initial Public Offering) has a valuation of 4.3 billion (USD)? That’s right, I said BILLION. If you haven’t been taking social media seriously, perhaps it’s time to start.
While there are indeed many competitors to LinkedIn, it has certainly–for now–risen to the top when it comes to sites devoted primarily to business networking and social media.
In this short video, I offer five valuable tips that will guide you in the right direction when it comes to using LinkedIn and getting the most from the efforts you put into networking online through this particular site.
Do you have additional tips for using LinkedIn, or other networking sites, which you’ve found to be highly effective? If so, please share them in the comments section so others can learn and benefit from your experience.