Treat Loyalty Like Royalty

In this video, my lovely wife Beth brings up a phrase she has often heard me mention in many of my presentations and in various conversations over the years–“Treat Loyalty Like Royalty”–and she asks me to explain what exactly the phrase means to me.  Beth goes on to reveal that she believes just as strongly as I do in the importance of treating people like royalty when they’ve consistently shown you loyalty and commitment in one way or another.

Whether they are employees or people you do business with, if you treat others like royalty when they show you loyalty, your ‘return on investment,’ so to speak will be beyond worth your efforts.  After watching the video, I’d love to hear about some of your experiences where you’ve worked with someone who has been loyal to you and how treating them very well in return has been well worth your efforts . . . or, also, how you worked with someone who you were very loyal to, how they treated you like royalty, and how it paid off for both parties in the long run.  Please share your story/stories in the comment forum below.  Thanks!

How to Invest Your Time & Money for the Highest Return

In this video, I talk about how to invest time and money into your business in the way that will ultimately pay the highest return–education.

Many businesses fail within their first three years of existence because they only pay lip service to education yet aren’t willing to invest the time, effort, and money into learning about how to continually grow and develop in order to achieve the business goals and the vision they outlined for themselves at the start.

The fact is, people who immerse and engage in a culture of learning are much, much more successful than those who don’t. Watch the video now to learn about an action you can take this week that will help you measure whether or not you’re investing enough of your time and money into what will truly help your business earn more and achieve more. 

BobGrowthGraphI’m quite interested in hearing your thoughts on this video, your comments about what you currently do in order to invest in educating yourself to build your business, and also your results from carrying out the action item I explain at the end of the video.  Please leave your feedback regarding any or all of these things in the comment forum below, and for the first ten people who add to their comment where Bob makes his cameo appearance (and get the answer right) during the video, I’ll send them a surprise gift that will most definitely help them invest in their networking education!  (Note: To ensure you receive your gift, please e-mail your name and complete mailing address to erin@bni.com with the subject line “Bob.”)  I’m looking forward to hearing from you!

The Three Laws of Notable Networking

Over the last few decades, I’ve met individuals who have developed such incredible networking skills that they get almost 100 percent of their business through referrals.  They’ve been successful at building a word-of-mouth-based business because they’re as committed to giving referrals as they are to following up on the referrals they get.  What does it take to achieve results like these?

There are three requirements or laws for becoming a Notable (or effective) Networker.  Without applying these laws, you would find it impossible to work your networks effectively.

At face value the laws seem simple, but don’t let first impressions deceive you.  Behind these simple-sounding principles lies a comprehensive set of requirements and obligations.  If you don’t heed these laws, you will invest many hours and some dollars into networking groups but get a poor return on your investment.

The Three Laws of Notable Networking Are:

  1. Have a Positive and Supportive Attitude
  2. Learn How to Use Networking Tools Effectively
  3. Networking Is an Acquired Skill

Over the next few weeks, I’ll be going into detail about each of the above laws so be sure to come back to learn more about how you can become a truly Notable Networker and get optimum results from all of your networking efforts and investments.

Also, if you have a story about how you’ve used one or more of the above laws to achieve success in networking, please share it in the comments section below so we can all learn from your successes.  Thanks!

Want to Earn More? You Need to Learn More…

It used to surprise me when I heard statistics such as this: 50% of all businesses fail in their first three years.  Now that I’ve been in business for several decades and have seen many entrepreneurs come and go, I’m more surprised that 50% of businesses actually make it past the first three years!

Maybe I’m being a tad harsh . . . but not much.  One thing I’ve learned is that most successful entrepreneurs embrace and engage in a culture of learning in order to excel.  Personal and professional self development is an ongoing journey–not a destination.  It’s always a work in progress.  Often, businesspeople get so caught up working “in” their business that they forget to spend time working “on” their business.  Part of working “on” a business is one’s professional development.

Most entrepreneurs only pay lip service to education (okay, maybe not you since you’re actually taking the time to read a blog post about business but I’m talking about the average entrepreneur).  Ask a number of entrepreneurs and businesspeople if they would be willing to attend a seminar on building their business and three quarters of them will say yes.  However, if you proceed to tell them that the seminar is four weeks from tomorrow at 7 p.m., only a handful of those who initially agreed they would go will actually sign up.

Benjamin Franklin once said, “If a man empties his purse into his head, no one can take it from him.  An investment in knowledge always pays the highest return.”

With that in mind, here’s an action item that will help get you started on the path to immersing and engaging in a culture of learning:

Look at your financials (or checkbook, or credit card statements) for the past year.  Have you invested money into any type of ongoing business education?  If you aren’t “emptying some of your purse into your head,” take a few minutes to think about what you want to learn to help you build your business and then sign up for something this week.

Remember, if you want to earn more, you need to learn more (and reading this blog from time to time won’t hurt either)!

Lastly, share with us something that someone once taught you (something from books and seminars are OK) that helped you in some important way.


Networking ROI

I recently co-authored an article about the return on investment (ROI) of membership in BNI (the organization I founded back in 1985).  My readers here may find some of the results interesting:

The average amount of business gained from referrals in the last 12 months was $37,055.  When asked about further orders they had received as the multiplier effect of participation, members were able to think of, on average, an additional $17,668 per year of membership.

Combining closed business in the last 12 months with the average value of 2nd and 3rd generation referrals in a year showed the true value of a seat as $54,720 per year.  On average, members who were involved in the group for 7 years generated $383,038 since they joined, thereby underpinning the lifetime value of participation.

An associate of mine is conducting an independent study regarding ROI for any networking organization.   He will share some of the results with me and I will publish them here on my blog.  Please take a few moments to take the short survey (it will only take 3 or 4 minutes).

*** Take the SURVEY HERE ***

After you take the survey, post a message here with any questions that YOU would like to see in a future survey that I’m doing or recommending (like this one).

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