Counting Your Referrals

Counting Your Referrals

Referrals are the backbone of word-of-mouth networking, am I right? So if you reach out 100 people with a referral and ten reach back, did you give 100 or ten referrals? Many would immediately assume the higher number, because let’s face it–100 is better than 10. But that isn’t the case! But WHY is this? I come to you today with a Vlog (video blog) […]

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You are not entitled to referrals

You are not entitled to referrals

Three easy steps to encourage referrals

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Unexpected Referral Sources

Unexpected Referral Sources

Sometimes good referrals come from sources that you least expect.  Many business people I meet want to network exclusively with CEOs and corporate presidents.  They tell me they don’t want to join most business groups, because top executives aren’t members.  If you’re waiting to find a group exclusively for CEOs and top managers, don’t hold your breath. Even when you find such a group, it […]

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True or False?–Your Best Source of Referrals Is Your Customers

True or False?–Your Best Source of Referrals Is Your Customers

Do you believe your best source of referrals is your customers?  If so, think again . . . the reason people sometimes fall into believing customers are there best source of referrals is that they’ve been trained to believe it and have never pursued any other source of referrals.  The only referrals they’ve ever received are from customers. Don’t get me wrong–customers and clients can […]

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True or False?–The More You Promote Yourself, the More Referrals You’ll Get . . .

True or False?–The More You Promote Yourself, the More Referrals You’ll Get . . .

If you believe that promoting yourself, in the traditional sense, is the best way to get referrals, I hate to break it to you but it’s actually not a particularly effective way of generating referrals.  The thing is, just talking about yourself is not enough–you’ve got to teach people how to refer you. You’d think that people would listen when you describe what you do […]

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Training Referral Sources to Generate Referrals for You

Training Referral Sources to Generate Referrals for You

If you interact with your clients, customers, referral sources, and contacts with a referral mind-set, show them that you are a giver, help others, and continually and strategically give referrals, you’re modeling the behavior you want others to exhibit toward you.  By itself, however, that’s not enough to train them to give you referrals. Contacts who are not involved in your strong-contact network may not […]

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Are You Building Deep Referral Relationships?

Are You Building Deep Referral Relationships?

Many people have surface-level referral relationships.  They know just enough about a referral source’s business to get by.  They don’t actually know a lot about the person themselves.  They tend to say vague things like: “They are really nice,” “You’ll like them, they are a good person,” or “Well, if you just meet with them, I am sure you’ll like them.” So, what are the […]

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Building Your Network Effectively–Where to Start . . .

Building Your Network Effectively–Where to Start . . .

If you’re having a hard time building your network because you’re concerned people can’t seem to understand or relate to your business, it’s helpful to remember that before you can begin to network effectively, you need to find a way to explain your business in a way that people will easily understand.  We ALL need to heed this rule of thumb and be able to […]

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Thierry Mazué: Double Your Referred Buisness

Thierry Mazué: Double Your Referred Buisness

In this video, Thierry Mazué, my good friend and Master Franchisee/Trainer for the Referral Institute in France, talks about two of the eight referral sources in referral marketing and explains how you can double your referred business simply by using two of them. After watching the video, be sure to visit www.ReferralInstitute.com to learn more about the other sources of referrals and then come back to this […]

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The Referral Process–Steps 5, 6, and 7

The Referral Process–Steps 5, 6, and 7

In my last blog, I discussed step 4 of the eight-step referral process and in the weeks prior to that, I went over steps 1, 2, and 3.  Today I’m going to cover steps 5, 6, and 7. Step 5.  Report Back to Your Source Report back to your referral source and let her know the outcome of your meeting (unless, of course, she went […]

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The Referral Process–Step 4

The Referral Process–Step 4

Over the past few weeks, I’ve been explaining the easy, eight-step referral process in increments. Today I will be going over step 4 and if you’d like to review the previous steps I’ve already covered, simply click on each of the following links:  step 1, step 2, and step 3. Step 4.  Meet with the Referral Now comes the move you’ve been waiting for: your […]

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The Referral Process–Step 3

The Referral Process–Step 3

The referral process (CLICK HERE to read a short overview of the referral process) can be broken down into eight easy steps. In a blog entry I posted last Monday, I explained step 1 (Your Source Discovers a Referral) and step 2 (Research the Referral).  Today, I am going to talk about step 3. Step 3.  Check Back in with Your Referral Source After learning […]

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