Lifelong Learning: Lessons in Leadership

Lifelong Learning: Lessons in Leadership

  As many of you know, I was given the fantastic opportunity to spend a few days with John Maxwell at his Leadership Conference in Orlando Florida last week. (You can read my initial reaction to winning the Leadership award here.) John shared a story that I thought was a great networking lesson, and it’s something I want to share with all of you. He began […]

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Which Networking Style Are You?

Which Networking Style Are You?

This is the fifth and final video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on common phrases I’ve used throughout my 31 years of referral-based networking. When you’re at a networking event, do you eagerly bounce around the room, chatting with various people and passing out business cards? Do you tend to seek deep connections by only […]

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MSNBC’s Your Business

MSNBC’s Your Business

On Thursday, I was swept off to a land far, far away. OK, not that far away. But TV has to be dramatic, doesn’t it? Even though I was close to home, I visited the homes of millions by appearing as a guest on MSNBC’s Your Business, with host JJ Ramberg. I was featured as an expert on referral networking (imagine that!) and spoke about […]

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Counting Your Referrals

Counting Your Referrals

Referrals are the backbone of word-of-mouth networking, am I right? So if you reach out 100 people with a referral and ten reach back, did you give 100 or ten referrals? Many would immediately assume the higher number, because let’s face it–100 is better than 10. But that isn’t the case! But WHY is this? I come to you today with a Vlog (video blog) […]

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You are not entitled to referrals

You are not entitled to referrals

Three easy steps to encourage referrals

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Referral Marketing: Know the Risks, Reap the Rewards

Referral Marketing: Know the Risks, Reap the Rewards

During a radio interview, the host of the program asked me whether I consider referral marketing the “safest” form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no!” He was visibly shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that referral marketing can bring. However, there are unique risks associated with […]

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Are You Prepared to Enhance Your Credibility?

Are You Prepared to Enhance Your Credibility?

The VCP Process is the foundation of building a referral-based business.    While this general business-building philosophy isn’t going to automatically increase your business, there are plenty of benefits to increasing your visibility and your credibility. Visibility is usually pretty easy for businesspeople to get on board with. You attend extra networking events, look into other forms of marketing, reach out to new client bases. […]

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Better Yourself by Asking Questions

Better Yourself by Asking Questions

No matter who you are, or what you do, there will always be something that you are not an expert in. As businesspeople, we are always working on honing our craft, profession, and interpersonal skills. Part of this never ending journey to better ourselves is asking questions to those who may be able to help us along the way. Last week in the BNI Podcast, […]

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Networking is a fad

Networking is a fad

Networking is a fad. As is oxygen, indoor plumbing, and sliced bread. Alright, we all know networking is far from a fad. Ask any successful business person today their stance on networking, and they will have plenty of positive things to say. Maybe a few decades ago, businesspeople said that networking was just the latest craze, but now in 2015 we cannot avoid it. In […]

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10 Tips to Get the Most from Business Networking

10 Tips to Get the Most from Business Networking

We all know that networking requires a significant amount of time, effort, and commitment.  Because of that, we all want to make sure that we’re getting the highest return on investment from our networking efforts.  Below, I have outlined 10 tips that will help you get the absolute most from the time you spend networking for your business. When asking for a referral from an associate […]

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Are You Hearing What Isn’t Being Said?

Are You Hearing What Isn’t Being Said?

Peter Drucker once said, “The most important thing in communication is to hear what isn’t being said.”  This is so true and extremely important because the quality of our relationships depends on the quality of our communications; and when it comes to sales for your business and growing your business through referral marketing, this concept is a cornerstone for success. Of course, not all sales […]

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Referral Marketing Is Risky–It’s Also Rewarding

Referral Marketing Is Risky–It’s Also Rewarding

In a radio interview I once did, the host of the program asked me whether I consider referral marketing the safest form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no.” Based on his response, I’m sure he was shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that word-of –mouth marketing […]

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