On Thursday, I was swept off to a land far, far away. OK, not that far away. But TV has to be dramatic, doesn’t it? Even though I was close to home, I visited the homes of millions by appearing as a guest on MSNBC’s Your Business, with host JJ Ramberg. I was featured as an expert on referral networking (imagine that!) and spoke about […]
VCP is changing the way the world does business… and community service.
The VCP Process is the foundation of building a referral-based business. While this general business-building philosophy isn’t going to automatically increase your business, there are plenty of benefits to increasing your visibility and your credibility. Visibility is usually pretty easy for businesspeople to get on board with. You attend extra networking events, look into other forms of marketing, reach out to new client bases. […]
Lately I have seen a lot of people who have been using the VCP Process® (Visibility, Credibility, Profitability) like it’s a formula: Visibility + Credibility = Profitability. The fact remains, however, that VCP is a referral process, not a sales process. If the majority of your clients aren’t giving you referrals, then you are only at Credibility with your clients, not at Profitability. It’s possible that you can […]
The fact is, networking truly is a marathon of an endeavor–it’s most definitely not a sprint. I have met so many people who practice what I call ‘hyperactive networking’ and they mistakenly approach networking at the speed of an all-out sprint–they want to be absolutely everywhere and meet absolutely everyone and they go, go, go ALL of the time until they soon inevitably burn out, […]
People often ask me how to move a relationship with someone they just met to the point where the new contact feels comfortable passing them a referral. I always say that the best way to get to this next referral-passing stage depends in part on how you came into contact with a person in the first place. Let’s say you met while giving a brief […]
What is currently the single hottest, most profitable business you could possibly get involved with? . . . There’s only one right answer and it is this: whatever you’re passionate about. That’s right–the specific answer will vary from person to person but the basic answer will always remain the same; follow your passion and you can’t go wrong. In this video, I talk about how […]
TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.” He’s also considered a top trainer for the Referral Institute. For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The […]