Get Ready for International Networking Week 2013!

International Networking Week®  2013 is almost here and with it comes tremendous opportunity for  businesspeople across the globe to grow business through the development  of powerful new connections!

International Networking Week®  is an initiative of BNI® and its focus is to celebrate the key role that networking plays in the  development and successs of business around the world.  It’s about  creating an awareness of the process of networking.  Not just any kind  of networking, but “relationship networking”–an approach to doing  business based on building long-term, successful relationships with  people through the networking process.

Over the past several years, International Networking Week has been  gaining momentum worldwide and for the past few years, the Week has been recognized by  tens of thousands of people around the world and acknowledged by many  governmental agencies and high profile organizations.

The number of people participating in this year’s celebration of International Networking Week®, through hundreds of large events and thousands of smaller events, is expected to be even greater than it was in 2012.

You can join in the celebration of the Week by:

  • Watching the 2013 International Networking Week Video by CLICKING HERE. Please feel free to share the link with everyone in your network and post it on any websites you may have.
  • Visiting www.InternationalNetworkingWeek.com for more information and a list of worldwide events.
  • Participating in this year’s recommended special International Networking Week networking exercise by bringing an individual who has been a significant influence on your business/life to the  networking meeting or event you’ll be attending during International  Networking Week.  For full details, please click on the link below.

SPECIAL NETWORKING EXERCISE–INTERNATIONAL NETWORKING WEEK 2013

How are you planning on celebrating International Networking Week?  I’d love to hear your ideas on additional ways to celebrate this year so please leave your thoughts in the comment forum below.  Thanks!

Networking Is an Acquired Skill

The Third Law of Notable Networking: Networking Is an Acquired Skill
(Click Here to read about the First Law of Notable Networking and Click Here to read about the Second Law)

Most people are not born networkers; they develop the skills through education, training, the right attitude, and long practice.  Any technique of value requires a commitment to learning how to use it effectively.  The next generation of business professionals will operate under a different model of management, in which networking will be an integral element.  Take advantage of every opportunity you have to learn to network more effectively.  It is a skill that will only grow in importance.

Remember Will Rogers’ statement about being on the right track:  “If you’re just sitting there, you’re going to get run over!”  If you are active in a networking organization, you’re “on the right track.”  The key, however, is to take advantage of the opportunities that these groups have to offer.  This means you need to be an active participant in the networking process to get any substantive results.

Curiously, many people invest time in networking, but not in learning how.  This is like trying to play tennis or golf without lessons.  Sure, you can perform, but how well?  Simply attending meetings is not enough.  You need to listen to CDs, read books and articles, talk to people who network well, and most important, practice what you’ve learned.  This is no less than what you would do to learn how to play golf, manage people, or sell a product.

Always keep in mind that in order to develop a successful word-of-mouth-based business, you must attend every networking event that you can and practice, practice, practice!  Practice greeting people, handing out your card, asking for their cards, listening, excusing yourself, and introducing yourself to others.  If you have questions about what to do (and/or not do) in order to most effectively greet people, exchange cards, listen, excuse or introduce yourself, please let me know in the comment forum below.  I’m more than happy to do follow-up blog posts on any/all of those specific aspects of networking (as well as any other aspects you may have questions about). Thanks!

The #1 Question You Should Be Asking Yourself

It’s a given that we all want to be happy and successful in whatever career path we choose to follow–but how do we get there?  The path may be different for each one of us, but the #1 question we should be asking ourselves in order to set out on the correct course for achieving happiness and success is the same for each of us . . .What is my passion?

In this video, presented by Applied Transformation, Inc., I talk with Roger Green about the overwhelming importance of identifying your passion, following your passion, and then always looking for opportunities within that passion.

What is your passion?  Have you identified it yet?  If so, are you currently following it?  If not, what are some ways you can think of to change course in order to start following your passion?  Remember, it’s never ever too late to start following your passion. 

I’d love to hear your comments about this topic and what your experience has been related to it–please leave your feedback/thoughts in the comments section . . .

Only Focusing on ONE Referral Source Equals Missed Opportunity!

In this video, Cheryl Hansen, a Trainer and Franchisee with the Referral Institute, explains that most people tend to focus only on existing clients as their main source for business referrals and they neglect the seven other referral sources which they could be developing simultaneously to generate unlimited opportunity for new referred business!

Cheryl highlights community service organizations and casual contacts as just a couple of commonly untapped referral sources and urges businesspeople to start developing all eight of the referral sources which are outlined in the book The World’s Best Known Marketing Secret and listed below . . . which of them are you going to make a commitment this week to start developing?  Leave a comment and let us know . . .

The Eight Referral Sources:

  1. People in Your Contact Sphere
  2. Satisfied Clients
  3. People Whose Business Benefits from Yours
  4. Others with Whom You Do Business
  5. Staff Members
  6. People to Whom You’ve Given Referrals
  7. Anyone Who Has Given You Referrals
  8. Other Members of Business Referral Groups

If you’d like a more specific description of any of the eight referral sources, simply leave a request in the comments section–I’m more than happy to write a blog with further details regarding any/all of the above sources.

Do You Want To Become a Best-Selling Author? Here’s Your Chance. . .

I’m working on a new project with Nick Nanton, Esq., The Celebrity Lawyer, which gives small business owners, entrepreneurs, and businesspeople around the world the opportunity to establish themselves as experts in their field by achieving best-selling author status.

We recorded a call outlining the details of the project last month and you can listen to the call for free by clicking here.  If you have ever been interested in becoming a best-selling author, I highly encourage you to listen to the call today as registration for participation in the project ends this Friday (3-25-11).

One of the reasons I chose to become involved with this project is because I firmly believe that being recognized as a best-selling author is a highly effective way for businesspeople to establish credibility as an expert in their field and drive business, and I wanted to be a part of an initiative that helps give people this opportunity.  I also think that Nick Nanton is the perfect person to partner with in a project of this nature because of his experience and his background in promoting hundreds of authors to best-seller status.

Nick is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments.  He is recognized as one of the top thought leaders in the business world and has co-authored 8 best-selling books, including Celebrity Branding You!®.  Nick has led the marketing and PR campaigns that have driven more than 100 authors to best-selling status.

If you’d like to find out more about this opportunity, listen to the free recording of the call. You will learn how you can:

  • Become a Best-Selling Author
  • Position Yourself Above Your Competition
  • Use Your Best-Seller Status in Your Marketing to Grow Your Business
  • Use a Book to Drive Traffic and Lead-Generation on Your Website
  • Repurpose Your Content to Get Business Even from People Who Don’t Buy or Read Your Book
  • And More

CLICK HERE to listen to the free recorded call now.

The New India

I’ve been in India for the past several days conducting seminars on business networking and, I have to say, I’ve been very impressed by the business community here. The businesspeople I’ve met are passionate about learning and they are hungry for information and knowledge.  I have found the audiences here to be extraordinarily respectful and almost sponge-like in their interest in absorbing new ideas.

Although it is still a developing nation, it is obvious that the infrastructure of India is growing quickly.  There are construction projects going on virtually everywhere and the development of transportation systems seems to be a high priority.

India has quite an interesting blend of history, tradition, and modern society, along with a serious quest for improving people’s lives.  I don’t think the West fully recognizes the transformation that is taking place here.  Although the middle or entrepreneurial class in India is only about 20% of the population, this percentage represents over 200 million people!

The fact is, education is crucial to achieving growth and success; India’s business community truly understands this and it is inspiring to see how they wholeheartedly embrace a culture of learning.  With their interest in education and training, and their focus on creating infrastructure, I believe that India is likely to be the financial powerhouse of Asia within the next decade.

Businesspeople around the world would benefit tremendously by following India’s example in regard to the value the people of this country place on education.  It has been an amazing opportunity to be able to experience the culture of India and the graciousness and generosity of the people here.  I am deeply grateful to all those I have met during this trip and judging from the way these people embrace knowledge and exude the Givers Gain® philosophy, I have full confidence that India will soon achieve tremendous growth and worldwide recognition.

Sorting Out Who’s Who

So, let’s say you’ve just returned from a networking event where you met a lot of new people and now you have a pocketful of business cards that you’re not sure what to do with.  What’s your first order of business?  Your first order of business is to sort out who’s who.

You need to separate the people you think might become new clients or referral partners right now from the ones who might be valuable contacts sometime in the future but not right away.  Let’s call the first group your A list, the rest your B list.  (Sounds kind of Hollywood, doesn’t it? :))  When you enter them into your contact database, labeling each contact as part of group “A” or “B” would be good to include (along with type of business, address, phone number, event where you met, etc.).

Now that you’ve got your contacts filed away neatly, take a look first at your B list. You want these folks to know you enjoyed meeting them, and you want to keep the door open for doing business with them later on if a good opportunity arises.  You can do this with a quick note by either e-mail or snail mail.* If you find you need to reconnect with one of these people at a later time, you’ll at least have some traction in the relationship simply because you followed up with a quick e-mail.

Now, what about your A list? These are people who have immediate potential as referral partners.  You need to follow up with them quickly–within a few days, before you drop off their radars.  First, initiate a “coffee connection” with each of your new contacts, a follow-up meeting where you can get to know her and find out how you can help her.  Anything short of trying to find ways to help her will generally be treated as a sales call instead of a relationship-building contact.  To ask for this first meeting, either a handwritten note or an e-mail is acceptable.*

At this point, you may be asking, “What about the people I meet who aren’t potential clients and aren’t in a field that can refer business to me?  Should I follow up with them anyway?” Absolutely!  You never know whom other people know; even a quick little “Nice to meet you” e-mail is better than not doing anything at all and hoping these people remember you later when you discover a need to do business with one of them.

Now that you know how to sort out who’s who, be sure to do this each and every time with the business cards you gather in your daily networking activities and, I guarantee you, you will start to see greater results from your networking efforts.

*Come back on Thursday to read a blog entry with specific examples of what your follow up notes to group A contacts and group B contacts should say–I’ll give you two free follow-up note templates so you’ll have no excuses for not following up with your new contacts.  Trust me, following up couldn’t be any easier than this!


The End is Near!

No, not the end of the world, silly . . . I’m talking about the end of the recession. Recently, I wrote about “Business Looking up in 2011” which was based on a survey of over 5,000 businesspeople and entrepreneurs at www.BNIBusinessIndex.com.  The survey was a global survey that was taken by people from every populated continent in the world.

The survey found that almost 68% of the respondents say that business is growing or growing dramatically compared to this time a year ago.  What the survey doesn’t explain is why those businesses are growing.

I have a few thoughts, based on my observations recently, which may shed some light on this and also provide insight into how you can grow your business:

  • Innovation in adversity is a key factor. I know a commercial real estate broker in Southern California who said that he had his best year ever in 2010 (and he’s been in business for 26 years).  He cited the fact that he did dozens and dozens of one-to-ones during the year to find ways to work together with other businesses.  His opening approach was to help them.  However, at the same time, it built his business in the process.  This is counter-intuitive to most commercial real estate people he told me.
  • It all starts with attitude.  A product sales company in the UK was about to do layoffs to meet payroll.  One of the sales reps wrote on the whiteboard – “we refuse to participate in the recession.”   Everyone in the office signed it.  They ended up with their best month all year and no one was laid off!
  • Look for new or emerging opportunities.  I met a residential Real Estate agent on the East Coast of the U.S. who told me he had his best year ever last year.  He said he went to investors he’s worked with in the past and told them that “real estate is on sale!”  He said to them, “don’t be one of those people who come to me in a few years and say… “I was crazy not to look at these opportunities.  I should have bought back in 2010!”  He told me this strategy has helped him sell more than any year in recent memory.
  • Be creative with your offers.  I recently met a business coach in the mid-west of the U.S. who created a guarantee for his coaching.  He said, if you follow my weekly coaching program and you don’t raise your income to at least six figures, I’ll continue to coach you for free until you do.  He said it has dramatically increased his sales and has not had to provide any clients with free coaching yet.

If you have any insights / observations about the current upward slope of business or outside-the-box tips on how to boost business despite a challenging economy, please leave a comment and share your thoughts.

Make No Assumptions

Many people make the fatal mistake of assuming that others know a lot about their business. I heard a florist tell a networking group, “I’m not sure what else to say.  You all know what a florist does, right?”  Wrong!  We didn’t know the variety of products this florist provided.  He knew his business and assumed that everyone else knew it as well.  Later, I asked him whether his shop was an FTD florist and . . .

  • Did he accept credit cards?
  • Did he offer seasonal specials for holidays?  If so, which ones?
  • Did he handle emergency orders?
  • Could he do a good job for weddings?
  • Did he give a discount to members of his networking group?
  • Could I set up a billing arrangement with his company?
  • Could I order online?
  • Do certain colors of roses signify certain things?
  • What type of floral arrangement would be appropriate for a graduation?
  • Could he give me any tips on keeping flowers alive longer?
  • What was his most challenging order?

I told him there were hundreds of things I didn’t know about his business, and others surely felt the same way.  Not using his time with the networking group to tell everyone something about his service was an opportunity lost.

Everyone has something he can say that will educate people about the services he has to offer.  Don’t pass up a chance to teach people more about what you do!

Try making a list of questions, such as the ones above, that people might ask you about your business and then try focusing on answering one question each time you attend a networking meeting — you’d be surprised at the things people really have no idea that you do!

Networking Minus Follow-Through Equals a Waste of Time

Smart, enterprising businesspeople know the importance of networking and how it is a huge opportunity to increase word-of-mouth and gain business referrals. However, one of the biggest mistakes people can make is failing to follow through.

One of my employees recently told me a story that should serve as an important lesson to all of us on how networking without follow-through is nothing more than a waste of time.

Note: The names in this story have been changed to protect the innocent . . . and the guilty.

My employee, whom we’ll call Winnifred (since she’d like to remain anonymous and it’s the most unfitting name for her that I can think of . . . well, aside from maybe Gertrude ;-)), was in need of a graphic designer to assist her with the creation of a website for her father’s business. She attended a local networking mixer where she met a graphic designer, “Blake,” who seemed excited about the project and claimed he could accomplish exactly what she needed at a very reasonable price.

They exchanged contact information and connected the next week by phone to discuss the project in further detail. Winnifred was pleased with Blake’s ideas and liked the examples she’d seen of his work. She told him he seemed like the perfect person to help her with the project and that she’d like him to send her a price quote as soon as possible.

A week went by and Winnifred heard nothing from Blake.  When she called him, he said he was working on a quote and gave some lame excuse about being busy. Another week went by and, again, nothing from Blake. Frustrated, but willing to give Blake another chance because she really did like his work, she sent him an e-mail and left him a voicemail saying that she would love to give him her business and was really anxious to hear back from him.

After two weeks went by without hearing back from him, Winnifred found another graphic designer. To this day, Blake has never responded.

Here is what blows my mind . . . I know for a fact that this guy, “Blake,” is still frequenting local networking mixers (which cost money to attend, by the way) trying to drum up more business. Yet when he had money practically sitting on the table in front of him, he failed to follow through. No matter what his reason was for not getting back to Winnifred–being too busy, too lazy or whatever else–he shouldn’t be out there networking if he can’t follow through on what he claims to be able to deliver. He’s wasting his time (and money) and, more important, he’s wasting other people’s time–which is earning him nothing more than a bad name.

The moral of this story: If you aren’t prepared to follow through, networking is no more than a big waste of time.

If you have a “Blake the Flake” story of your own, I’d love to hear about your experience. Please feel free to share your story in the comments section.

‘Mastering the World of Selling’

When one of your business relationships passes you a referral, don’t assume that the prospect is ready to hear a presentation on your product or service. When an associate passes you a referral, say thanks . . . then start digging for more information.

You will want to determine whether what you offer is a fit for what the prospect needs.  Taking the time to do this upfront saves a lot of time and energy–for both you and the prospect. Exactly what does the prospect do? What products or services does he want from you? Will your offerings truly fulfill his needs? What is his behavioral style? What are his business goals? How large is his company?

Even with the referral in hand, don’t skip steps in your sales process. Before you approach the prospect, decide on a strategy based on whatever you can find out about him–the same as you would when preparing for any sale. Although the prospect was referred to you, all you’ve really received is an opportunity to approach the prospect with a favorable introduction. (This is not a bad thing–a single referral can open the door to a prospect it may have taken weeks, months or even years to connect with–if you even could at all.)  But whether the prospect becomes a client or not depends on how well you convince him that what you offer, at the price and under the conditions you offer it, will fulfill his needs.

It’s always a good idea to consistently hone your sales skills and strategies. If you need a good sales resource, look no further than Mastering the World of Selling.  It’s a brand-new book by Eric Taylor and David Riklan, and it contains one of the greatest collections of sales training wisdom for the 21st century that I’ve ever come across. It features sales strategies and advice from 89 of the world’s top experts including Brian Tracy, Zig Ziglar, Tom Hopkins, Jeffrey Gitomer, yours truly and more. 🙂  To find out more about Mastering the world of Selling, click here.

Do you have any dynamite sales wisdom that you’ve picked up over the years?  If so, I invite you to share it here by leaving a comment–there’s no such thing as too much useful information.  Thanks!

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