What’s Your Excuse for Not Following Up?

What’s your excuse for not following up with new contacts after networking events?  It doesn’t really matter what your answer is because I’m here to tell you that the correct answer to the above question from this point on is: There is no excuse for not following up, so I don’t have one.

We all know that networking without follow up can equal a big waste of time.  However, many networkers still find every excuse under the sun not to follow up and the most common reasons they use are either that they’re not sure how to appropriately follow up or they don’t have time.  As promised in Monday’s blog entry, today I’m going to give you two free follow up note templates (these will work whether you’re using e-mail or mailing a hand-written note) that will make it a no-brainer for you to follow up with new contacts.  No more excuses!

Follow up Template for “B list” contacts (those who may become valuable contacts in the future but not right away):

Jim–

My name is John Smith, and I’m the consultant who met you the other day over at the chamber.  I just wanted to say that I really enjoyed our conversation–and it sounds like you’re really doing well and staying busy.

Anyway, it was good talking to you, and if I can help you out in any way, please let me know.

John

Follow up Template for “A list” contacts (those who might become new clients or referral partners right now):

If using e-mail, use this subject line: Nice to Meet You–Chamber Event (1/23)

Jim–

My name is Jane Smith, and I’m the consultant who met you the other day at the chamber event.  I just wanted to say I really enjoyed our conversation and was hoping I could learn a little bit more about what you do.

I’m thinking we can get together for a quick cup of coffee.  That way, if I run into someone who could use your services, I can point him in your direction.  How does next Tuesday morning sound for something over at Starbucks?

Again, great talking to you, and if I can help your business in any way, please let me know.

Jane

Using these follow up note templates provide you with a great base for building relationships with the new contacts you make at networking events.  One more quick tip: Regardless of whether you choose to use these templates when writing follow up notes, always be sure to first remind the person of who you are and where you met so your note doesn’t get instantly discarded.

Using the Power of Networking to Go Global

We now live in a fully global society, and referral networking has become a prominent marketing strategy in this global society for one reason: It works. The idea of growing your business through word-of-mouth marketing is a concept that crosses cultural, ethnic and political boundaries because we all speak the language of referrals, and we all want to do business based on trust.

Referral networking is a cost-effective way to get in front of new clients worldwide, and it’s a much better way to keep a business prosperous over the long term (because it’s built on mutually beneficial relationships between you and your fellow business owners). Referral networking is powered by the oldest and most enduring principle of human society–Givers Gain–the idea that the good you do will eventually come back to you in one form or another.

Earlier this year I did a live telebridge interview with my colleague Paul Martinelli on the topic “Going Global via the Power of Networking,” and we had more than 500 people call in from all over the world. To me, this truly demonstrates the worldwide interest there is in global business building through networking, and it’s a testament to the fact that networking will only become more vital to business success in modern times.

If you’d like to get in-depth advice on how to use the power of networking to go global with your business, you can Click here to get free access to the recording of the interview I did with Paul Martinelli on the subject.

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