Want More Referrals?–Build Your Networking Skillset

So many times, I hear of people joining networking groups and then becoming disillusioned because the referrals don’t immediately start pouring in. The fact is, whatever you pay to join a referral/networking group is only an admission price–it gets you into the room where opportunities may come your way, but it doesn’t entitle you to referrals. It’s not enough to simply show up and participate. You must perform to make the most of these opportunities and new contacts.

(Image courtesy of suphakit73 / FreeDigitalPhotos.net)

(Image courtesy of suphakit73 / FreeDigitalPhotos.net)

Despite the built-in structure and focus on referrals, a strong-contact group member can fail to generate referrals or to receive referrals for himself or herself. Networking skills are the number one requirement for generating more referrals. Being in the setting of a networking group simply makes it easier to use these skills. Simply being a member of a strong-contact group does not entitle you to expect or receive referrals. Nor does being a member of a casual-contact group limit the number of referrals you can generate or receive, if you have the skills and use them.

Develop the skills of a master networker by constantly looking for ways to help or benefit your networking partners and earning a reputation as someone who can get things done, no matter what the organization or situation. For example, one extremely savvy and successful networker I know records the names and cell phone numbers of every member of her networking group, and when new members join, she adds them to her “tele-rolodex” immediately. She has found that she has a better chance of seeing closed business between her contact and the person to whom she makes the referral when she can introduce them immediately–right when she learns her contact’s needs.

For more information on developing the networking skills that will help you make the most of your networking opportunities, click here. For even more on networking skills, click here.

Welcome to International Networking Week!

This week marks the 7th annual celebration of International Networking Week which is recognized each year by thousands of people around the world.

International Networking Week is about celebrating the key role that networking plays in the development and success of business around the world.  It is about creating an awareness relating to the process of networking.  Not just any kind of networking, but what I call “relationship networking”–an approach to doing business based on building long-term, successful, genuine relationships with people strategically through the networking process.

International Networking Week has been acknowledged by many governmental organizations (including a joint resolution of the California State Assembly and Senate) and is celebrated in many countries across the globe through .  Start the new year out with more business by using this week to build your networking skills and expand the opportunities within your reach. If you belong to any networking groups, be sure to tell them that this is International Networking Week (Feb. 4-8).

CLICK HERE to view a short video about International Networking Week 2013.  Please feel free to share the video with others and show it at your networking meetings this week.

For more information and a list of worldwide events, please visit www.InternationalNetworkingWeek.com.

So what will you be doing to recognize International Networking Week?   Please share your plans in the comment forum below.

International Networking Week Video 2013

The new video for International Networking Week® 2013 has just been released!

This short, 11-minute video, sponsored by the Referral Institute, explains how the week of February 4th-8th, 2013 will bring about great opportunities for businesspeople around the world and increase worldwide awareness about the powerful benefits of business networking. International Networking Week® 2013

2013 will mark the 7th annual celebration of International Networking Week which is now recognized by many countries across the globe, with thousands of events being held during the week. One of the main goals of the week is to help businesspeople everywhere build their networking skills and expand the opportunities within their reach.  In the video, my “Room Full of Referrals” co-authors (Tony Alessandra and Dawn Lyons) offer some very valuable pointers on understanding behavioral profiles in a networking context and where to focus your efforts in order to make the most of International Networking Week.

Take a few minutes to watch the video and share with us here on the blog what you learned.

The Three Laws of Notable Networking

Over the last few decades, I’ve met individuals who have developed such incredible networking skills that they get almost 100 percent of their business through referrals.  They’ve been successful at building a word-of-mouth-based business because they’re as committed to giving referrals as they are to following up on the referrals they get.  What does it take to achieve results like these?

There are three requirements or laws for becoming a Notable (or effective) Networker.  Without applying these laws, you would find it impossible to work your networks effectively.

At face value the laws seem simple, but don’t let first impressions deceive you.  Behind these simple-sounding principles lies a comprehensive set of requirements and obligations.  If you don’t heed these laws, you will invest many hours and some dollars into networking groups but get a poor return on your investment.

The Three Laws of Notable Networking Are:

  1. Have a Positive and Supportive Attitude
  2. Learn How to Use Networking Tools Effectively
  3. Networking Is an Acquired Skill

Over the next few weeks, I’ll be going into detail about each of the above laws so be sure to come back to learn more about how you can become a truly Notable Networker and get optimum results from all of your networking efforts and investments.

Also, if you have a story about how you’ve used one or more of the above laws to achieve success in networking, please share it in the comments section below so we can all learn from your successes.  Thanks!

Survey Says: Summarized Conclusions about Business Networking & Gender

What have my Business Networking and Sex co-authors and I concluded after 12,000 individual surveys, almost 1,000 comments and stories, numerous interviews, months of research, and years of experience?  Below is a recap of the facts we uncovered.

Study Findings, Summarized

  • Men and women were closer together than we expected in most areas.
  • However, the perception of the difference is very dramatic.  Remember: The exception becomes the perception.
  • Women feel that networking has played a slightly larger role in their success than men.
  • Women use a much wider variety of techniques to learn their networking skills than men do.
  • Men are more likely to focus on business first than women are.  Women are a little more likely to focus on building the relationship first–then the business.
  • The time of day for networking was not a big issue for either gender.  This was a surprise to us.
  • Family obligations were more of a problem for women.
  • Women definitely did not feel as safe as men in attending evening events.
  • Men preferred either a structured or unstructured networking event.  Women felt okay with either.
  • Both men and women felt that other people were more uncomfortable networking than they felt about it themselves.
  • Men felt stronger about transactional aspects of networking.  Women felt stronger about relational aspects of networking.
  • Men spent a little more time networking.
  • Women received a higher percentage of their business from networking than men.
  • The more time either men or women spent in their networking efforts, the higher the percentage of business they generated.
  • The more often people used systems to track their business from networking, the more likely they were to feel that networking played a role in their success.

Men and women are not so different in the success they desire in business and networking.  However, the process, the mindset, and the way of making the results happen are very different.  The reason is that we have different ways of viewing the world.  Some of this comes from nature and some from nurture.  What it means is that if we want to be more effective, we must learn how to respect, appreciate, and embrace one another’s differences.  We must understand that we can work more effectively together as a team in business and in our networks.  We just need to learn to be adaptable, empathetic, sensitive, and understanding that THEY are not you.

You can and will beat the odds.  The exception doesn’t have to become the perception.  It can be you! 

Come back next week for some advice from the whole team of Business Networking and Sex co-authors–these tips will help you achieve your highest potential when it comes to networking and guide you into your brightest future in referral marketing.

Related Posts Plugin for WordPress, Blogger...
   Follow Me

Get every new post delivered to your inbox