Does Your Follow up Leave Something to Be Desired?

It’s no secret that a huge part of a networker’s success is tied to their effectiveness at one thing—following up with the contacts they make.  Networking without following up is—to put it bluntly—nothing more than a waste of time.

So, it makes sense that one of the questions I’m most often asked is about follow up.  No matter what part of the world I’m in, one of the first things people tend to ask is what I believe is the best way to follow up with new networking connections.

In this video, I share my answer to this question and if follow up is something you struggle with, I think you’ll find what I have to say quite reassuring because the most effective way of following up is much simpler than you might think.

Do you have a method of following up which has been particularly effective for you?  If so, please share it in the comment forum below.  Also, if you have an interesting story about how you followed up with someone and left a lasting impression on them or remarkable things happened as a result of your follow up, please share your story via www.SubmitYourNetworkingStory.comWhen you submit your story, it will be considered for inclusion in an upcoming networking book I’m writing with Jack Canfield, and Gautam Ganglani.  Thanks in advance for your participation!

Does Business Networking Have a Place in Formal Education?

In this short video, presented by Applied Transformation, Inc., Roger Green asks me about my view on the idea that high cost education doesn’t necessarily prepare students for the real world.

In answering him, I talk about my feelings on where business networking fits into the world of formal education and I share some statistics about the true effectiveness of networking which, to me, are mind boggling; I also tell a personal story about having lunch with the Dean of Business at a prominent university and how his words to me speak volumes about the current position business networking holds in the world of higher learning.

What are your personal feelings on where business networking currently fits into, or currently should fit into, the world of formal education?  Did you study business at the university level?  If so, what was your experience?–Did you receive any education about networking while you were working on your degree(s)?  Please share your thoughts/experiences in the comments section.

What Are the First Words Out of Your Mouth?

When someone asks you what you do, what are the first words out of your mouth?  If the words aren’t ready to roll off your tongue, then read on . . .

When someone asks you what you do, make sure you’re ready with a response that is succinct but memorable. The attention span of the average adult is only 20 seconds; a long, drawn-out answer to the question isn’t going to work.

Focus on creating a unique selling proposition (USP)–a mini commercial that you can readily use while networking. I think of this as a personal answer to the age-old “Whattaya do?” question, which we’ve all been asked about a million and a half times.

Here’s an example. When someone asks what you do, don’t reply with a bland, general statement such as “I’m a consultant.” Half the world could say that, and it doesn’t tell anybody anything. Instead, you could say, “I work with small to medium-size businesses to help them attract more clients than they could possibly handle.”  This is short, powerful and informative.

A USP is obviously something you’ll have to tailor to your specific business, but can you see how it packs more punch than just telling people you’re a consultant? Whichever 12 or 20 words you choose, make sure your answer is quick and informative without sounding rehearsed or contrived.

So, make it your goal this week to come with a USP. Not only will this make you much more effective at networking events and functions, being prepared in this way will also make you more comfortable with introducing yourself to new people because you’ll have the confidence of knowing exactly what to say.

Once you’ve used your new USP a handful of times, come back and leave a comment letting me know what kind of response you got from people and how it worked out for you overall. As always, I’d love to hear from you!

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