Classic Video: One Simple Rule for a Winning Approach to Networking

I have been doing video blogs for quite a few years now and a while back it occurred to me that some of the videos I’ve previously posted focus on timeless topics that deserve to be revisited and not buried way back in the video blog archive.  For this reason, I decided to occasionally feature a “classic” video blog from my blog archive and today I am sharing the sixth one–”One Simple Rule to a Winning Approach at Netwoking.” In this video, I talk to UK networking expert Charlie Lawson about the Networking Disconnect which commonly hinders the success of many who attend networking events and mixers.

Charlie explains that the Disconnect can be avoided all together by following one simple rule that will get your networking approach and intent geared in the right direction.  I’ll give you a hint–it involves big fish and coffee. 😉

After watching the video, come back and comment about your experience(s) with the Networking Disconnect (trust me, we’ve all had some experience with it) and what you think about the advice Charlie offers in the video . . . looking forward to hearing from you!

One Simple Rule for a Winning Approach to Networking

In this video, Networking expert Charlie Lawson talks with me about the Networking Disconnect which commonly hinders the success of many who attend networking events and mixers.

Charlie explains that the Disconnect can be avoided all together by following one simple rule that will get your networking approach and intent geared in the right direction.  I’ll give you a hint–it involves big fish and coffee. 😉

After watching the video, come back and comment about your experience(s) with the Networking Disconnect (trust me, we’ve all had some experience with it) and what you think about the advice Charlie offers in the video . . . looking forward to hearing from you!

Make the Connection

One of my employees told me this week that she passed some advice from one of my books on to her cousin; it was about making connections at networking functions.  She told me that her cousin, Greg, recently joined a chamber of commerce to promote the new business he started after being laid off from the company he had worked in for a number of years and he felt clueless as to how to form connections with the strangers he came in contact with at mixers.

My employee remembered reading an article by Alice Ostrower in my book Masters of Networking about making connections so she passed it on to Greg. Reportedly he feels much more comfortable at mixers and has been having a lot more success in networking his business because he now has a strategy for making connections and he feels he knows his purpose when he arrives at a networking event.

Here are the four standard techniques that have been working for Greg and I guarantee they will help you get your networking message across effectively and encourage a positive response (Thanks, Alice! :)):

1.  Get the person’s attention.  Show interest by asking questions: “How are you?” “Where are you from?” “What do you do?” “Have you heard about? . . .” “Did you know? . . .”

2.  Add interest.  Respond to the answer but don’t move the conversation to you; elicit more information from the other person.

3.  Involve.  Use the “feel, felt, found” formula (“I know how you feel, I felt the same way, and this is what I found”) to involve yourself in the other person’s message before you deliver your own.

4.  Network.  Tie it all together by connecting one person’s needs or goals with the resources, needs, or goals of another person.  For example: “I felt the same way until I met John Jones.  He really helped me accomplish my goals.  Why don’t I have him give you a call?  Is tomorrow evening convenient?”

This is networking at its best.  Your new acquaintance finds a solution to a problem, your referral gets new business, and you gain a reputation as a friendly, reliable, knowledgeable person who seems to know everybody.  Your name and reputation will become familiar to more and more people, and your business will automatically benefit in the long run.

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