Trilogy

E-Myth Trilogy

Small business consultant and author Michael E. Gerber is about to create a literal trilogy, including “The E-Myth Revisited”, “Awakening the Entrepreneur Within” and “Beyond The E-Myth”, and he’ll bring them all together. I chat with him about this on this video.

The books in his Trilogy

In his book, “The E-Myth Revisited”, Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Michael Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, he draws the vital, often overlooked distinction between working on your business and working in your business.

In his book, “Awakening the Entrepreneur Within”, Michael E. Gerber shares how a business without a dream is like a life without a purpose. Making your dreams real is the first step to creating a successful business—and this book provides the key. If you see something missing in your world, it’s time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality.

In his book, “Beyond The E-Myth”, Michael E. Gerber embraces the fundamental premise of his book, “The E-Myth” — that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace. Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job — inventing, building, and launching a company with the power to “scale” — to grow beyond the “Company of One” in a straightforward, eight-step process.

Beyond The E-Myth.

Beyond The E-Myth: a video with Michael E. Gerber

Michael E Gerber was in the neighborhood and I invited him over for lunch. We did this short video about his latest book, Beyond The E-Myth.

Beyond The E-Myth

Beyond The E-Myth embraces the fundamental premise of that first book–that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace. The book, Beyond The E-Myth, expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job–inventing, building, and launching a company with the power to “scale”–to grow beyond the “Company of One” in a straightforward, eight-step process.

When asked, Gerber emphatically explains: “I wrote this to make the job of building a small business easy — for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won’t. Most small business owners won’t. This book was written to fix that.”

 About the Author:

Everyone who knows small business knows Michael E. Gerber – Innovator, Entrepreneur, Author & Thought Leader

The mega-bestselling author of 29 “E-Myth” books, in The New York Times™Business WeekInc. MagazineFORTUNEForbes and WiredThe Wall Street Journal named The E-Myth the #1 business book of all time (November 1995) having sold millions of copies and has now been applied in 145 countries, in 29 languages and is taught in 118 universities.

As mentioned in the video, please check out Michael E. Gerber’s website and receive the first two chapters for FREE 

FREE Webinar with Michael E. Gerber!

 

I’m excited to extend a very special opportunity to all BusinessNetworking.com blog readers to attend a FREE webinar that I am hosting on October 28th which will feature my good friend, renowned business expert and author of The E-Myth, Michael E. Gerber.

To get full details on the webinar, CLICK HERE and watch the short video where Michael and I explain the invaluable business insight you’ll gain by attending the event–it will undoubtedly help you to build your brand and grow your business.

Space for the free webinar is limited so, after watching the video, be sure to CLICK HERE TO REGISTER for the October 28th event and reserve your spot–I’m looking forward to having you join us!


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