Why Steve Farber Believes in Love (in Business)

The notion of love is too touchy-feely for many of us, especially when it comes to business.

But my friend and fellow Transformational Leadership Council Member, Steve Farber, doesn’t think so. Steve is one of the most renowned leadership speakers in the industry. When we were in Napa Valley together last week, he talked to me about making love a part of your every day mantra as a business owner.

“If the customer loves you, you can blow up their building and they’ll say ‘Eh–accidents happen,'” Steve said (OK, so that might be a bit extreme. But you get what he’s trying to say.)

Steve goes on to say that it’s more than just the forgiveness factor that makes it worth having a loving relationship with your customers.

“Love is what leads to customer loyalty,” he said. “it’s what leads to word-of-mouth and growing your organization.”

I think this advice is spot on. If your customer relationships are held in as high regard as the service you provide, you can only benefit. Customers want to love you-they want to trust and believe in you, which are foundational building blocks of love. Focus on building those blocks with the goal of creating loving, loyal customer relationships, and you’ll create a strong reputation that will hold up in the business community.

 

 

 

Do What You Love & You’ll Love What You Do

What is currently the single hottest, most profitable business you could possibly get involved with? . . . There’s only one right answer and it is this: whatever you’re passionate about.  That’s right–the specific answer will vary from person to person but the basic answer will always remain the same; follow your passion and you can’t go wrong.

In this video, I talk about how powerful and fulfilling life can be when you make your living following your passion.  I also discuss why following your passion can play a huge part in cultivating long term success and how if you don’t love the business you’re in, you will never have sustained success in your business.

So, what are you passionate about?  Even more important, how did you begin following your passion or how do you intend start following your passion?  Please share your thoughts below . . . I’d love to hear your story!

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