The Pieces of Success

ID-10028822As so many of us launch into spectacular plans for the new year, whether those impact our businesses or our personal lives, there are a few things to remember when to comes to gauging the success of those plans. To truly be successful is to be in it for the long haul.

For the most part, your success is determined by your hard word, and by your choices. You can work harder than anyone you know, but if at the end of the day you make the wrong decisions, you will never achieve the success you want. So many people think that they deserve to be successful just because they work hard, but this is not the case. Hard work is simply a piece of the puzzle.

Many hard working people claim that they have “bad luck” when things turn sour, despite their efforts. In reality, it is poor choices that ultimately lead many of these people to why their hard work isn’t leading to success. This isn’t to say that every choice you make has to be a good one – to hold yourself to such a standard would be to set yourself up for failure. Instead, you need to make more good choices than bad ones, and minimize the impact of the bad choices by accepting them and fixing it quickly.

Becoming successful takes time and effort, and unfortunately many people want to get from point A to point Z without all of the challenges, lessons, and milestones in between. You cannot work hard and immediately expect the success that you think you deserve. Success is not an entitlement, no matter how badly we want it to be one.

I’ve said before that working hard is only the first part of success. Making good choices is the second part. It takes both to achieve success.

How do you motivate yourself toward long term success? Share with me in the comments below!

The 2 Key Factors of Success

In this video, I talk about the two factors that I firmly believe are what make people successful in any situation–hard work and good choices.  The truth is, you can’t achieve success without both of these things.

People talk all the time about the necessity of hard work when it comes to success and though they’re one hundred percent correct about the importance of hard work, I’ve seen people work hard for decades and still not achieve the results they want because they consistently undermine themselves by making bad choices.

Think about one of your more important goals–are the choices you’ve been making surrounding that goal consistently contributing toward achievement of that goal?  There’s no better time than now to make a list of the choices you’ve been making in relation to your goals, examine the list, and decide how you can make better choices toward your goals moving forward.

Are there additional factors which you believe have helped you or someone you know to achieve success in aspects of life and business?  I’m always eager to hear new ideas and learn from others’ experiences and I know many of the people who read this blog share this desire to learn so please offer your thoughts in the comment forum below. Thanks!

Results Talk. Everything Else is an Excuse.

I had a conversation with a franchisee a few weeks ago and I’ve been thinking about it for some time since.  We were talking about a marketing strategy that has proven to be very successful for many franchises within his company for many years.

When I asked the franchisee why he wasn’t participating in the program he said, “I don’t want to do that.  I don’t think it works.”  I said, “Really?  The top three franchisees around the country use it– just what about the technique is it that you don’t think works?”  He said, “I think the technique reduces client retention.”  I pointed out that the retention of the top three franchisees mentioned above was HIGHER than the client retention of his franchise.   He said “Yeah, but I just don’t think it would work in my area.”

I still can’t believe he really said that.  This is an intelligent individual who gave me one of the lamest answers I’ve ever heard for not doing something that works.

The bottom line is that the marketing strategy in question is in fact, hard work.  I believe that he just didn’t want to do all the hard work necessary to implement the strategy and he rationalized his position with half-baked excuses.

When a strategy works in many places and yields big results then all the excuses in the world for not implementing the strategy are just that–excuses!

Have you ever had a conversaton with someone like this?  If so, I’d love to hear about it and find out out how you handled it.

Why Word of Mouth?

One of the most important things I’ve learned over the years is that the secret to success–without a little bit of hard work–is still a secret!  Word of mouth marketing is a solid foundation for building any successful enterprise and, like anything else that brings great rewards, it takes time, effort, and dedication (a.k.a.–a “little bit of hard work” ;-)).

Developing a word-of-mouth marketing program is an effective, potentially lucrative way of generating more business.  The reason I said it takes “a little bit” of hard work is because it’s not even hard work when you consider the alternatives:

1.  Increase your advertising budget

2.  Develop an effective public-relations campaign

3.  Pick up the phone and start cold-calling

The first two alternatives can be ridiculously expensive and the third is time-consuming and frustrating.  However, a structured word-of-mouth marketing program is also personally empowering: it’s one of the few things that you, or someone who works for you, can do (other than cold-calling) that directly affects your success.  Why wait for people to walk in your door?  Why sit idly by, hoping that your existing clients or customers will refer you to others?  With a structured word-of-mouth program you don’t have to wait for the results of your last PR campaign to kick in.

A word-of-mouth program will give you control and allow you to take ownership for the business development of your company.  Such a program has worked for thousands of people in all types of businesses and will work for you as well.

Related Posts Plugin for WordPress, Blogger...
   Follow Me

Get every new post delivered to your inbox