If You’re Not Inviting, You’re Missing Out

Inviting prospective referral sources to an event you’re attending, hosting or participating in as a featured guest, exhibitor, panel speaker or award recipient is a great way to enhance your contact with them and build credibility.

If you’re not inviting your prospective referral sources to events, you’re missing out on a great opportunity to keep them informed of activities you’re involved in. When the event is one where you have a chance to share your expertise or where you are being recognized for an achievement, using this tactic contributes to building your credibility and image as a successful and knowledgeable professional.  This tactic also helps acquaint your targets with others in your network and transforms strictly business relationships into friendships.

If you haven’t been inviting prospective sources to events and you’re not sure whom to invite or how to invite them, here are some tips to get you started:

  • Make a list of the events you’ll be attending and a list of network members you might invite.
  • With plenty of lead time, call or write each prospective source to invite him or her to the event; explain the reason for the invitation.
  • Pay your network member’s admission fee, if there is one.
  • Make sure the event offers benefits to your prospective sources, such as an opportunity to meet someone they admire, to be entertained or to be recognized.
  • Whenever possible, allow your guests to invite guests of their own.
  • It’s OK to invite people you do not expect to attend.  Remember, one of your aims is to keep your sources informed of what you are doing.

So, what events are you attending in the coming weeks?  Make use of the tips above and make it your goal to invite someone to each event you attend from here on out. Chances are you’ll not only reap some great benefits, you’ll probably enjoy the event even more with your network member along.

Save Time and Money by Source Seeking

Are you looking for a networking approach that will help you save time and money?  Yes? . . . I had a feeling you’d say that. 😉

Source seeking is a great way to save time and money, increase your number of sources, discover some of your best sources and opportunities, and broaden your knowledge of your sources’ networks.  It involves contacting your prospective sources to identify people they know who can help you achieve a particular goal.  For example, you may ask a source to name someone who can help you with a problem, can sell something you want, owns something you want, knows someone in a certain area, or has been somewhere you want to go.

Here are some tips for source seeking:

  • Determine what you need; be as clear as possible.
  • Identify which sources you will contact for recommendations.
  • Contact more than one source for a recommendation; this way, you may find several prospects who can help you with a particular problem.
  • Be sure to let your sources know approximately how many options you plan to investigate before you make a final decision.
  • Be aware that some of your sources may be protective about the people in their network.  They may want to check with their contacts before they give you their names and numbers.
  • Since this approach is primarily one in which your sources give to you, it is important to follow up with thanks and status reports.  Be sure to let them know your final decision.

Being a True Leader

One of the subjects I get asked about often in interviews is leadership.  I’ve learned quite a bit about leadership through my role as founder and chairman of BNI, the world’s largest business referral organization. But I’ve also been extremely privileged to be able to build relationships with and gain insight into the subject from some of the world’s top leaders in several fields and industries.

One of the first people who comes to mind when I think about what it means to be a true leader is my friend and colleague, Brian Tracy. Brian is the epitome of a leader–he is dedicated to succeeding by helping others succeed, and he uses his depth of experience to teach others how to become leaders themselves.

Brian has classified the key qualities of leadership as integrity, discipline, responsibility, courage and long-time perspective, and he lives his life according to those qualities.  Brian was recently diagnosed with throat cancer and, true to the form of a leader who genuinely walks the walk, his positive attitude, courage and hopeful outlook for the future continue to remain rock solid.

Brian says, “When you think about it, having cancer can be a metaphor for any big problem or unexpected setback in life . . . I choose to see this as a ‘learning experience.’  Maybe I’ll develop a speech or seminar to share what I’ve learned, and the parallels with the ups and downs of normal life.”

Leadership is about using your experience and wisdom to move others in a positive direction; it’s about empowering others by serving as an example. Brian doesn’t just give presentations about leadership and advise others on how to be good leaders–he exemplifies everything a true leader should be, especially during times when it’s not easy to be in such a position.

Click here to see how Brian is continuing to inspire and motivate others through his experiences.  We can all learn more than a thing or two about being a true leader from Brian Tracy.

If Brian has inspired you to accomplish your goals and lead yourself and others to success, tell us about it by leaving a comment below.  You can also copy and paste your comment for Brian to read on his blog.

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