Using LCDs to Explain & Promote Your Business

When it comes to telling people about what you do, the deeper you go into the specifics the greater your success will be.  In this video, I talk about how to explain and promote your business by breaking it down into its Lowest Common Denominators (LCDs).

Many years ago, I visited a BNI meeting where I witnessed the absolute best presentation I’ve ever heard at a weekly networking meeting and it was given by a florist who focused on the details of a single rose. Watch the video now to hear the story of what the florist did and said that made his presentation so successful and to learn why specificity is key in talking about exactly what it is that you do.  If you belong to a strong contact network where you give weekly presentations, the more specific you can be in explaining the aspects of your business, the greater your results will be.

If you struggle to come up with talking points about your business at your weekly networking meetings, this video is for you.  I offer a simple strategy for pre-planning your presentation topics for an entire year–never again will you have to wing your presentations because you’re not sure how to describe what you do.

So, what aspect of your business are you going to focus on at your next networking meeting?  I’d love to hear about it.  Please share your thoughts in the comment forum below.  Thanks!

 

 

 

Make No Assumptions

Many people make the fatal mistake of assuming that others know a lot about their business. I heard a florist tell a networking group, “I’m not sure what else to say.  You all know what a florist does, right?”  Wrong!  We didn’t know the variety of products this florist provided.  He knew his business and assumed that everyone else knew it as well.  Later, I asked him whether his shop was an FTD florist and . . .

  • Did he accept credit cards?
  • Did he offer seasonal specials for holidays?  If so, which ones?
  • Did he handle emergency orders?
  • Could he do a good job for weddings?
  • Did he give a discount to members of his networking group?
  • Could I set up a billing arrangement with his company?
  • Could I order online?
  • Do certain colors of roses signify certain things?
  • What type of floral arrangement would be appropriate for a graduation?
  • Could he give me any tips on keeping flowers alive longer?
  • What was his most challenging order?

I told him there were hundreds of things I didn’t know about his business, and others surely felt the same way.  Not using his time with the networking group to tell everyone something about his service was an opportunity lost.

Everyone has something he can say that will educate people about the services he has to offer.  Don’t pass up a chance to teach people more about what you do!

Try making a list of questions, such as the ones above, that people might ask you about your business and then try focusing on answering one question each time you attend a networking meeting — you’d be surprised at the things people really have no idea that you do!

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