Marketing Your Business for the Holidays

holidayAre you taking advantage of the holiday season when it comes to marketing your business? You should be! Festive posts really attract audiences who are feeling sentimental, or those who are looking for some services specifically around the holiday season.

Marketing for the holidays doesn’t mean adding a few snowflakes to your Facebook page, and seasonal networking doesn’t mean drinking egg nog with a contact you haven’t spoken to all year. Instead what this means is utilizing the season to show others how much you appreciate them, whether you appreciate their business or their support. Get small gifts for your clients, send out a sweet holiday-appropriate email blast, or even mail a card via snail mail. People love feeling like they’re being appreciated, and it really does increase your reputation with them to show those feelings.

Other ways to take advantage of the holiday season is to offer discounts or other offers to customers who follow your social media. Announce on your Facebook that you will have free shipping on all orders placed between a certain time frame, or say when someone makes an appointment for your service, if they use the phrase “Happy New Year” they get a discount. There are plenty of ways to get creative around the holiday season.

How do you market and network during the holiday season? Share with me in the comments below!

How social is your social network?

relationshipsIn my video blog two weeks ago, The Six Degree Myth and the 29 Percent Solution, I discussed the inspiration for the book that I co-wrote with Michelle Donovan, The 29% Solution. After watching the vlog, one reader brought up an interesting point, and I would love to discuss it further.

Social media changes the game of networking, but not really how you might think. A common social networking misconception is that the number of people that you are connected with online is directly related to the number of people that you truly have a connection with in your day to day life. When widely known networking theories are applied to social media, results can vary.

This is because studies relating to social media connectivity, in this case referring to a study done by Facebook in 2011 which attempts to recreate Stanley Milgram’s Six Degrees of Separation experiment via Facebook, have one fundamental flaw.

These studies assume, and rely on the possibility, that a connection on Facebook is the same to an actual, real life relationship. I have 5,000 connections on my Facebook page. This doesn’t mean that I have 5,000 people that I know well enough to ask for a favor, or that they would actually do it for me if I asked. Facebook has essentially redefined what a “friend” is so that any contact on a profile is considered a legitimate, personal relationships. According to the Dunbar Study, the true number of contacts that one person can have meaningful relationships with is around 150, and naturally this varies from person to person.

That being said, with social media, and in our day-to-day lives as well, it is not the number of links, but the quality of links that makes a difference in our networking attempts. The purpose of The 29% Solution was to explain what things I thought anyone could do to be part of the percentage of people with close, meaningful connections.

What do you think? How has social media changed how you connect with others? Share with me in the comments section below.

Facebook

Hey, Facebook, Free Ivan Misner!

Last week, Facebook closed down my personal account as they claimed that I was “impersonating Ivan Misner.”  

While waiting for Facebook to fix this, I began thinking that there just might be an opportunity here to turn “lemons into lemonade.”  Turns out there certainly is such an opportunity.  Austin Coulson (from Riverside California) came up with a great idea. He suggested we create a social media campaign called: “Hey Facebook, Free Ivan Misner.”   We’re hoping this will aid in helping to wrestle back the social media pages that are linked to my account AND serve as a social media boon for us at the same time.  (Thanks, Austin–great idea!)  

Please take five minutes to watch this video and, most importantly, please join the group: “Hey Facebook, Save Ivan Misner” at: https://www.facebook.com/groups/829011050464326/.  I really appreciate you taking the time to help–thank you so much!

[Important Update:  Since this was published, I am very pleased to announce that Facebook has let me out of Facebook Jail!  I have my page back. I want to thank the Facebook employees who helped to make that happen.  I also want to thank the hundreds of people who assisted by joining the “Free Ivan Misner” group on Facebook.  This truly shows the power of a personal network!  Check out the video though – it is pretty funny (in a sad sort of way).]

A Burning Question for Richard Branson

Last year, My wife Beth and I posted a question on Facebook in search of the most creative and interesting answer.  The question was: “If you had an opportunity to ask Sir Richard Branson one question, what would it be?”

In this video, I reveal the best, most interesting question that someone responded with:

“What venture or company do you wish you had started instead of someone else, or what business did you have a chance to invest in but didn’t and now regret not investing in it?”

I go on to reveal the equally interesting (if not more interesting) answer to this question which I got lucky enough to receive directly from Sir Richard Branson himself during a visit to Necker Island.

Watch the video now for Branson’s answer . . . and, hey, you never know–perhaps this will be the answer to a question you get during a game of Trivial Pursuit somewhere down the road, in which case you’ll be darn glad you watched this video! 😉

I’m curious– what would YOU ask Richard if you could ask him anything?  As long as it’s not something like, “Richard, will you adopt me (even though I’m 57) and make me independently wealthy so I don’t have to work for the rest of my life?” (Ha, ha . . . :-)), then I’d love to hear what questions you come up with!  Please leave your feedback in the comment forum below.  Thanks!

A True Givers Gain Achievement

In 1998, my wife Elisabeth and I co-founded the BNI-Misner Foundation, a nonprofit program supporting charitable causes. We created the foundation because we truly believe in the philosophy of Givers Gain, on which we founded BNI, our worldwide business networking organization. Simply put, Givers Gain means that if you help others, others will want to help you in return (think “what goes around comes around”).

Now, thanks largely to the generosity and kindness of BNI members and directors around the world who also believe firmly in the Givers Gain philosophy, as of May 2010, the BNI Foundation has contributed more than $1 million to charities around the world since its inception 12 years ago.

The foundation has a focus on children’s educational programs but allows donor-directed contributions as well. Looking back on the significant contributions the foundation has been able to make, I am continually inspired by the willingness of BNI members worldwide to give of themselves to help others. They made it possible to donate more than $100,000 to the 9/11 relief effort, $72,000 to tsunami relief, more than $25,000 for Haiti earthquake relief and tens of thousands of dollars for Hurricane Katrina relief. The foundation has built preschools in India, built preschools and a library and put tin roofs on schools in Indonesia, bought school uniforms for students in Kenya and stocked a library in South Africa with books.

Why am I telling you all of this?  I’m sharing these things with you because I truly believe that the more people genuinely give to others, the more successful they will be themselves. I fully attribute the worldwide success of BNI and its members (read some of their stories here) to this very concept. When you give to someone else because you want them to succeed, everybody wins, and you’re setting yourself up for success because the more good you do for others, the more good others want to do for you.

Starting this week, make a continuous effort to conduct your networking efforts, your business and your life with the philosophy that Givers Gain. Help people because you can and because you want to, and you’ll be amazed by the things you can achieve for yourself as a result.

To find out more about the BNI-Misner Charitable Foundation, click here.

Become a fan of the BNI-Misner Charitable Foundation on Facebook by clicking here.

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