How do you increase the number of referrals your networking contacts are helping pass to you? One way, of course, is to educate your contacts on how to best get referrals for you. Another easy way to increase your number of referrals is to create relationships with people who, based on their professions, are most likely to pass quality referrals to you. These ideal referral partners are broken up into two groups: Contact Spheres and Power Teams.
The difference between the two is minor, yet impactful. Your Contact Sphere is all the possible professions you can team up with, while your Power Team is the group that you have actually teamed up with. Often times, these groups will be made up of professions that work together symbiotically, and are naturally inclined to refer business to one another. Think somewhat related, but non-competing, businesses.
To build your Power Team, you’ll want to take some time and map out your ideal Contact Sphere. What professions could you work well with, if only you knew someone who worked in that field?
Once you’ve built your Power Team, your work isn’t done. You must always be looking for ways to pass a referral to your Power Team. Over time, you’ll develop trust and your Power Team partners will pass significantly more referrals to you.
Additionally, one thing that I have seen work well for Power Teams is a weekly meeting, or at a minimum every other week. These meetings should be outside of your regular networking events, and should be smaller, more intimate gatherings with your Power Team. To keep your meetings running smoothly, have a chairperson to lead discussion. Each member of the Power Team should discuss their ideal referral, and perhaps dedicate some time to brainstorming places to find these referrals. As a group, you may also discuss potential other professions who would fit well in your Power Team.
Common mistakes I’ve seen with Power Teams include:
- Confusing them for Contact Spheres. Contact Spheres are a broad list of professions that could work well with you, while your Power Team is only those that you are actively working with.
- Not dedicating time to them. Just forming a Power Team will not build up referrals for you. Like with any other relationship, you need to build up trust, learn the wants and needs of the other members of the team, and establish best ways to help everyone in the group meet their business goals.
- Not building the right team. If you have someone in your Power Team who isn’t passing referrals to you, whether that be because they are having your services done in house or any other reason, they shouldn’t be in your Power Team. While you may not be able to avoid having them in your networking group, you are able to partner with someone outside of your group. There is nothing wrong with having multiple networks.