The Butterfly Effect of Networking

Years ago, I was relaxing on Necker Island in the Caribbean where I was meeting with about 20 business leaders including Sir Richard Branson the founder of Virgin Atlantic Airways and owner of the Island.

My journey to this island is a dramatic example of “The Butterfly Effect of Networking”,  a theory that a small action in one place may have a ripple effect that creates a dramatic action in another place. It is like a pebble in a pond creating ripples on the surface. For networking, it is about how a seemingly minor connection or conversation with one person may, after many ripples across the network over time, ends in a dramatic connection later in the process.  Let me share my story…

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3 Tips for Putting the Butterfly Effect of Networking in Motion

IvanRichardBethSome years back, I posted a blog detailing how my introduction to Richard Branson was completely the result of the Butterfly Effect of Networking.  In thinking about that blog post, it occurred to me that an important part of the reason I was able to make such effective and rewarding networking connections was the way that I thought about, and therefore went about networking. Here’s what I mean by that . . .

While it’s important to know the right things to do while networking, it’s equally important to start thinking the right way to make your networking efforts as successful and dynamic as they can be. This involves altering your mind-set. Here is an up-close look at some elements you’ll want to include in your mind-set to ensure networking success:

  1. The law of reciprocity or Givers Gain® approach.

Don’t approach networking thinking ‘I did this for you, now what are you going to do for me?’ Instead, remember the old adage Give and you shall receive? The law of reciprocity takes the focus off of what you stand to gain from the networking relationship, and in doing so, creates bonds based on trust and friendship. Put it to the test. You’ll be amazed by the outcome.

  1. Diversity in networking.

Look for groups that don’t target people just like you. In this way, you’ll broaden the net you seek to cast for referrals.

  1. Farming mentality.

It’s a long, drawn-out process to go from seeding a field to harvesting the crops and there’s no quick return. But, when you spend time and take care in building relationships, your networking will yield extraordinary results.

Approaching networking with a mentality that focuses on the process of cultivating referrals will create the results you desire. Make an effort to spend more time strengthening your friendships with those whom you wish to have as part of your networking circle and you will certainly make more and better connections.

Do you have any tips for developing a networking-friendly mindset which positions you for success?  I’d love to hear from you, so please leave your thoughts, comments, and ideas in the forum below.  Thanks!

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