Can Your Business Serve the Greater Good?

A friend of mine once said, “If we could get every single business person in the world, every single entrepreneur, to play their part, we could get on top of most of the worlds problems.”

That friend was Richard Branson, and I took his message to heart. It made me think about what I could do through BNI to make an impact on the globe and sent me on an introspective journey about being a business owner and the responsibility we had to serve not only our customers, but society as a whole.

What I came up with are four ways to help your business find direction and purpose in helping others, whether it be in your local area or in the global community.

GAINing a Trusted Relationship

I’ve been thinking about the concept of trust lately. Given all that’s happening around the world, with the constant influx of distressing news, it’s hard to know what information to trust, or who to trust, or even where to place our trust.

In networking, trust is a major factoring in giving and receiving referrals– remember, it’s not what you know or who you know, but how well you know each other that counts. In this fast-paced, digital, 140-character age we live in, having an actual conversation with an actual person can feel daunting (and sometimes, we notice that we’ve forgotten how to do it.)

On that note, I wanted to take a moment a reflect on a fundamental of networking, and a fantastic way to start to earn trust–the GAINS exchange. When you have a 1-2-1 with someone you’ve networked with, it’s important to begin to build the foundation of the relationship in an effective, time efficient way. GAINS is the perfect way to do that.

The ice breaker goes as follows: Goals, Achievements, Interests, Networks and Skills. Whether these are professional or personal answers (or possibly both) it’ll help the conversation flow easily and begin to build that foundation of trust.

The first time you introduce the ice breaker, it can feel a little awkward; but the more you do it, the more comfortable you’ll be with it. Begin practicing the exchange with someone you’re comfortable with–you might be surprised at their answers!

Take some time to write down your answers, and really reflect on it. You might even learn something new about yourself.

 

Which Networking Style Are You?

This is the fifth and final video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on common phrases I’ve used throughout my 31 years of referral-based networking.

When you’re at a networking event, do you eagerly bounce around the room, chatting with various people and passing out business cards? Do you tend to seek deep connections by only talking to a few people for longer periods? Everyone has their own way of making connections and networking, and it helps to understand just where you fall in the lineup.

Knowing your networking behavioral style will help you capitalize on your skills–and maybe even identify some flaws to improve upon. Take a look at the video below to find out YOUR style and maybe the next time you’re at an event, you’ll be able to better position yourself for greater success.

 

Thin

Are You Spread Too Thin?

“Are You Spread Too Thin?” is the third video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on classic phrases I’ve used over the years.

Do six things a thousand times and NOT a thousand things six times!

But what does that really mean?

  1. Focus on key priorities and making them perfect (or close to it) before moving on to other projects or tasks.
  2. Making your business the best at a few services, not simply OK at several.

Wait, I can’t give it all away! Watch the video below to get the full scope of the idea.

 

 

Are you Flame or Wax Happy?

This is the second video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. I expand on common phrases I’ve used over the years and explain how they can apply to your business and referral networking style.

Are you flame or wax happy?

That sounds like a bizarre question–but it’s not.

When you’re working in your wax and when you’re working in your flame are two very different things, and can affect you in different ways. If you’re flame happy, you’re excited, motivated and ready to pursue your ambitions. But what happens when are wax happy, and simply complacent with working on things that you aren’t passionate about?

The video below talks about this idea and ways you can make sure you’re always flame happy.

 

 

 

Is Ignorance on Fire Ever a Good Thing?

The following video is part of my new “Ivanism” Garage to Global series, hosted by Entrepreneur.com, where I expand on catch phrases I have used frequently over the years.

 

I know, it’s a strange concept: “Ignorance on fire is better than knowledge on ice.”

Most people read that statement and think, someone who’s excited but ignorant can do more harm than good.

I’m here to tell you that the opposite of your intuition is true. That’s right–and you’ll see why below.

 

MSNBC’s Your Business

On Thursday, I was swept off to a land far, far away.

OK, not that far away. But TV has to be dramatic, doesn’t it?

Even though I was close to home, I visited the homes of millions by appearing as a guest on MSNBC’s Your Business, with host JJ Ramberg. I was featured as an expert on referral networking (imagine that!) and spoke about how it can positively affect small businesses. The entire experience was easier than I expected and JJ was well-prepared and professional–and I’m sure glad she was, because it really helped ease my nerves.

And of course, I couldn’t get out the door without using referral networking. The producer asked if I could refer her to other BNI experts to be featured guests! (Who knows–maybe it could be YOU!)

Check out the clip below and tell me what you think.

Giving Your Network a Boost

A question from India came to me via Twitter, and I found it to be such a universal topic that I thought I’d share it with you all.

(And BONUS–it was shot in my new home studio!)

 

What happens when your networking group hits a plateau?

https://youtu.be/OA73fq9Sza8

 

Counting Your Referrals

Referrals are the backbone of word-of-mouth networking, am I right?

So if you reach out 100 people with a referral and ten reach back, did you give 100 or ten referrals?

Many would immediately assume the higher number, because let’s face it–100 is better than 10. But that isn’t the case!

But WHY is this?

I come to you today with a Vlog (video blog) of this exact question, asked of me during the BNI US Conference in April.

You are not entitled to referrals

That’s right-you read correctly.

Referrals come from cultivating real relationships. They come from putting the work into your networking by giving others referrals before expecting them in return. They don’t come from sitting idly in a meeting, watching others getting referrals and wondering where yours are.

Are you wondering just how to get that referral pipe flowing?

1. Become a farmer. Except you’re not cultivating seeds, but relationships. You’re not harvesting produce, but referrals. Networking is about farming for new contacts (and referrals,) not hunting them. Have One-to-Ones with your chapter members. Get to know them and their business well so you can begin to pass referrals to them. This is how you cultivate a relationship-show genuine interest and make an honest attempt at helping them succeed. You’ll build trust with one another, which makes the next step much easier.  referral

2. Find a referral partner. As I write in my book, Truth or Delusion, “There is a way to the flow of referrals predicable and adjustable.” After you’ve gotten to know your fellow chapter members, choose one to partner up with to pass referrals back and forth to one another. Pick someone who needs referrals you can provide (for example, if you have a toy shop owner in your Chapter but you have no kids and rarely interact with them, they might not be the best partner for you.) Determine what types of referrals you need and ask your partner to do the same; then, exchange specific referrals based on your own networks. Begin to set up meetings with your referrals and if it’s appropriate, bring your partner with you. Afterward, analyze the meetings with your partner and use as much detail as possible.

3. Get your PH.D. in Networking. Ok, not literally. But you can become a gatekeeper of networks as you begin to connect your network with another person’s, and then another person’s, and then continue to build upon it. Become the go-to person in your business community-the person others come to if they needed a referral for anything. “Know a trustworthy plumber? Yeah, ask Susan-she knows everybody!” But instead of becoming the human phone book, you are connecting people in your community with good, honest businesses. This will not only help you build your network referrals, but it will also force you to continue to build and deepen your relationships and provide you with an excellent reputation.

What process has worked for you when referral gathering?

 

Keeping Up Productivity During Q2

Image courtesy of khunaspix, of FreeDigitalPhotos.net

Image courtesy of khunaspix, of FreeDigitalPhotos.net

Now that we’re into Q2, all of your 2016 goals for your business should be well underway. The downside of Q2 is that many people begin to lose their momentum around this time of the year. The weather is getting nicer, the days are getting longer, and our attention span at work is getting shorter.

One great way to maintain momentum in your business is to focus on elevating your morning routine.

The ideal morning routine starts the night before, by ensuring you are set up for success. Turn off all electronic devices at least 90 minutes before bed, and never use these devices in your bed to start with. Studies show that using these devices in bed can retrain your brain to associate your bed with being awake. These studies also show that even the smallest electronic device emits enough light to stimulate your brain and promote wakefulness.

In the morning, try to wake up earlier than you need to. Before 6 a.m. is ideal, as it gives you plenty of time to eat a full breakfast, hit the gym, and get your blood flowing and brain working before you get into the meat of your day. Set a routine, and keep that routine as often as possible. Once you are settling into work, focus on projects that you are passionate about. Stay off your email as long as possible, as this is a productivity and time suck. Focus on the important things first, and hit your email later when you have time to knock off smaller tasks. Busy work should be punted to later in the day. Your mind will thank you.

What kind of morning routine do you follow to keep productive? Tell me about it in the comments below.

Introducing Garage to Global

Garage to Global

What does it take to start a home-based business and turn it into a global organization?  I am sharing the many lessons I’ve learned to do just that.

In 1985, I started a small business from my home in Southern California.  Today, BNI has ovBNI Member Growth Through 2014er 7,400 locations in more than 65 countries around the world (see the member growth chart to the right).

From business networking to management, scaling a business, and surrounding yourself with good people, I will be sharing with you the secrets for building a global brand.

Go here and subscribe to my new Garage to Global Channel (part of the Entrepreneur Network) on YouTube: http://tinyurl.com/garagetoglobal.

Share with me below what you think it takes to go from “garage to global” (but don’t forget to subscribe to my new channel. 🙂

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