business networking Archives - Page 2 of 6 - Dr. Ivan Misner®

You are not entitled to referrals

That’s right-you read correctly.

Referrals come from cultivating real relationships. They come from putting the work into your networking by giving others referrals before expecting them in return. They don’t come from sitting idly in a meeting, watching others getting referrals and wondering where yours are.

Are you wondering just how to get that referral pipe flowing?

1. Become a farmer. Except you’re not cultivating seeds, but relationships. You’re not harvesting produce, but referrals. Networking is about farming for new contacts (and referrals,) not hunting them. Have One-to-Ones with your chapter members. Get to know them and their business well so you can begin to pass referrals to them. This is how you cultivate a relationship-show genuine interest and make an honest attempt at helping them succeed. You’ll build trust with one another, which makes the next step much easier.  referral

2. Find a referral partner. As I write in my book, Truth or Delusion, “There is a way to the flow of referrals predicable and adjustable.” After you’ve gotten to know your fellow chapter members, choose one to partner up with to pass referrals back and forth to one another. Pick someone who needs referrals you can provide (for example, if you have a toy shop owner in your Chapter but you have no kids and rarely interact with them, they might not be the best partner for you.) Determine what types of referrals you need and ask your partner to do the same; then, exchange specific referrals based on your own networks. Begin to set up meetings with your referrals and if it’s appropriate, bring your partner with you. Afterward, analyze the meetings with your partner and use as much detail as possible.

3. Get your PH.D. in Networking. Ok, not literally. But you can become a gatekeeper of networks as you begin to connect your network with another person’s, and then another person’s, and then continue to build upon it. Become the go-to person in your business community-the person others come to if they needed a referral for anything. “Know a trustworthy plumber? Yeah, ask Susan-she knows everybody!” But instead of becoming the human phone book, you are connecting people in your community with good, honest businesses. This will not only help you build your network referrals, but it will also force you to continue to build and deepen your relationships and provide you with an excellent reputation.

What process has worked for you when referral gathering?

 

How Public Speaking Can Help Your Grow Your Business

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Image by Sira Anamwong of FreeDigitalPhotos.net

Public speaking can be a huge snag for so many business owners. Even experienced and successful business owners often freeze up in front of crowds. While public speaking may not seem incredibly important when it comes to growing your business, you may be surprised how it plays into your networking efforts.

There are numerous ways to help reduce your stress when it comes to public speaking, and likely help with your business growth.

  1. Always be prepared. The best way to make yourself nervous is to try to get in front of a crowd and wing it. Take notes on what you plan to say, and have them handy. Walk the fine line between prepared and over prepared, though. Sometimes too much preparation can stress you out even more.
  2. Be specific. Don’t try to teach people everything about your business in one pitch. Focus on just one or two parts of your business each time you speak on it. By being specific, you can dive into something that you know well and feel at ease just out of familiarity with your content.
  3. Use visual aids. They help more than you think. PowerPoint slides can help keep you on track, and handouts can help you make sure that your audience can take home important pieces of information.
  4. Remember that you are the expert. Nobody else knows your business as well as you do. Don’t let your audience rattle you with questions. They simply want to learn about what you do, so help them do so.
  5. Be creative. If talking to a large group makes you uncomfortable, try starting with a Q&A and working from there. There is no right or wrong way to present to an audience, so do what works best for you and for your business.

What are your tips and tricks for public speaking? Let me know in the comments below!

How Your Deal Breakers Impact Your Business

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Image courtesy of imagerymajestic at FreeDigitalPhotos.net

Everyone has deal breakers. You have things you won’t tolerate in friendships, in romantic relationships, and in living situations. Whether you know it or not, you also have deal breakers that come into play with your business practices. We all do, it is just a matter of whether or not you consciously know what they are.

So how do you know what your deal breakers are, and then what do you do with them once you know?

Start by figuring out what you simply won’t tolerate in business. Try asking yourself these questions:

  • When was the last time you were really angry/frustrated?
  • What traits do you deplore most in others?
  • What do you find the epitome of misery?
  • What do you least value in friends and business associates?

Now, separately, list out projects or associates that fall in line with the answers to your above questions. These projects and people go against your values, and don’t align with who you strive to be in business and in life. They are holding you back, and in order to elevate your business and move on, you must consider cutting them out. Keeping these people or projects in your life are costing you time, money, and energy. By cutting them out, you can see an increase in your passion, in your happiness, and in your success.

What are your deal breakers? How has cutting them out (or keeping them in!) impacted your business? Let me know in the comments below!

Why You Shouldn’t Always Follow the Golden Rule

ID-10040850What I’m about to tell you will seem counter-intuitive at first, but bear with me.

The Golden Rule is not the best way to ensure success in referral marketing. For those unfamiliar with this philosophy, it is commonly known as “Do unto others as you would have them do unto you.” While it is a good principle to live by, a great one even, this doesn’t help you in networking or referral marketing.

Instead, you should consider implementing the Platinum Rule in your networking efforts. This, put simply, is treating others the way they would like to be treated. Referral marketing is closely linked with relationships, and what better way to develop a relationship than adjusting how you treat someone to their wants and needs?

There are three people involved in a referral: You, the referral source, and the prospective referral. All three of these people come into play when you consider how to implement the Platinum Rule.

You. How do you work best? What are your strengths and weaknesses?

The referral source. How does the person communicate best, or like to be communicated with? How do they like to be treated? If you expect someone to pass a referral to you, you must communicate with them in a way that they appreciate and in a way that works well for them.

The prospect. How does the prospect like to be communicated with? What sales tactics work on the prospect? If you expect to close on the referral passed to you, you must be willing and able to communicate effectively with the prospect.

In the end, a networker’s greatest asset is their ability to be adaptable. You must always be willing to accommodate the people you are striving to develop relationships with – your comfort is not nearly as important as theirs.

What is an example of the Platinum Rule at work in your relationships? Let me know in the comments below.

Thoughtfulness always counts

Many spend their time at a networking event working the room, making meaningful connections with those around them, receiving and handing out business cards. As the event winds down, businesspeople go their separate ways, looking forward to their next event to grow their network.

It’s a nice story, but it really only covers part of your responsibility as a networker. Thoughtful, heartfelt follow up after events continues establishing those connections and makes your networking stronger. Your connections don’t have to be your best friends, but it certainly helps if they think you’re a caring person.

For those wondering, “Am I a thoughtful networker?” here is a quick checklist of three ways to be thoughtful. If you don’t already, try implementing these into your networking route.

 

handwritingSend handwritten cards

Thank you, happy birthday, condolences. There are plenty of excuses to bust out the stationary and send a handwritten card to a colleague or peer instead of an email. What makes this thoughtful? This effort involved. Emails are simple – you sat at your computer, typed a quick message, scanned it for typos and made necessary connections, and hit send. Done. Handwriting a card requires thinking through your message before you write it, and requires your attention to prevent errors. Not only that, but sending requires more than a click of a button.

 

Remember to follow up

Did you close your conversation with someone by saying, “Let me ask so-and-so about that and get back to you”? If you did, actually do it! You might forget that you promised to find out some trivial piece of information for them, but they certainly didn’t. Nothing could be more embarrassing for you than being called out for having forgotten to follow up on something you’d given your word that you would. As networkers, one of our greatest assets is our word – don’t let something as minor as a memory lapse steal yours.

 

Schedule time outside regular networking events to get to know them

This may seem like Networking 101, but it seems to be a frequently forgotten step of networking. Not only is it vital in helping you get to know your business connections (and vice versa), many will be flattered that you are interested in getting to know them better. Not only is this step thoughtful, it is critical if you want your connections to truly help you grow your business. People love to talk about themselves, and the more you learn about the new members of your network, the more they’ll want to know about you in turn.

What does thoughtfulness in networking mean to you? How many of the above steps do you do? What do you think is missing from this list? Let me know in the comments below!

Networking Is a Marathon, Not a Sprint

The fact is, networking truly is a marathon of an endeavor–it’s most definitely not a sprint.  I have met so many people who practice what I call ‘hyperactive networking’ and they mistakenly approach networking at the speed of an all-out sprint–they want to be absolutely everywhere and meet absolutely everyone and they go, go, go ALL of the time until they soon inevitably burn out, ‘collapse,’ and give up.

It’s a real shame because if these people would, from the beginning, just slow down and take the time to develop a networking strategy and understand that networking takes time, patience, hard work, dedication, commitment, and endurance, they would be reaping great rewards from their networking efforts instead of exhausting themselves with nothing to show for it in the end.

Networking at its core is about taking the time to build genuine, trusted relationships.  Sure, visibility is important, but without building trust right along with it, visibility won’t get you very far in the long run.  You can run around all day long going to networking events and shaking people’s hands, but if you’re not spending time following up and developing trust with the people you meet, then you haven’t really achieved much of anything that will actually give you results from your networking efforts–do not confuse activity with accomplishment. 

So, what are your tactics for pacing yourself in the marathon of networking?  What actions do you take to strategically build relationships?  I’d love to hear from you so please share your thoughts and ideas in the comment forum below–thanks!

10 Tips to Get the Most from Business Networking

We all know that networking requires a significant amount of time, effort, and commitment.  Because of that, we all want to make sure that we’re getting the highest return on investment from our networking efforts.  Below, I have outlined 10 tips that will help you get the absolute most from the time you spend networking for your business.

Photo courtesy of imagerymajestic at FreeDigitalPhotos.net

Photo courtesy of imagerymajestic at FreeDigitalPhotos.net

  1. When asking for a referral from an associate or client, use the phrase, “Who do you know who . . .?”  This is an open-ended question that works well.  Do not alter the phrase.  Ohter phrases have been tried, but none have produced the desired results.
  2. Have someone else tell a group of people how good your product or service is.  This beats anything you can say about yourself.  Ask people who have used your products or services to talk about their experience at the next meeting.
  3. Top business executives insulate themselves from those who may try to sell them products or services.  Through word of mouth you can still increase your volume of business, because you know a hundred people, who know a hundred people, who in turn know a hundred people, and so on.  The great referrals are probably not going to come from a CEO, but from someone who knows a CEO.
  4. If you have an opportunity to distribute your materials, do it.  Bring products, samples, brochures, or a presentation book to the business meetings you attend.  If people can see, feel, touch, hear, or smell samples of the product or service you provide, they are more likely to use you.
  5. Offer a special price or service to the members of your networks.  If you can get the members to use you, they are much more likely to refer you.
  6. Anyone active in networking groups can benefit by developing a presentation book, taking it to meetiings, and making sure it gets circulated.
  7. If your product or service is conducive to this approach, tell the members of your network that you accept speaking engagements as bona fide referrals.  Ask them to pitch you to the program chair of other organizations they belong to.
  8. Meet people outside the meeting context whenever you can.  Write cards or letters, send articles that might be of interest, call to check in, and let them know about local business mixers.
  9. To get good referrals, tell people when they’ve given you a bad referral.  If you don’t, you’ll keep getting bad referrals.  Teach people what you consider to be a good referral.
  10. Monitor the referrals you get.  This tells you how often you get referrals, their source, quality, status, and dollar payoff.  Having this information helps you focus on individuals and groups who are giving you the best referrals.  This allows you to reciprocate with people who are giving you the most referrals.

Do you have additional tips for networkers to get the most from business networking?  I’d love to hear your ideas–please leave your thoughts in the comment forum below.  Thanks!

 

‘More Money Mondays’–FREE Referral Tips to Shorten Your Work Week

At a recent Referral Institute® Conference, I had the opportunity to talk with my good friend (and partner in the Referral Institute), Mike Macedonio, about a fantastic new (and completely FREE) service which is available to businesspeople and networkers across the globe.  It’s called ‘More Money Mondays’ and by signing up for the service you get weekly referral marketing tips delivered to you via e-mail each Monday which will help you learn how to simultaneously build your business and make your work week shorter and more enjoyable.

Watch the video now to get all the details on this exciting new service and CLICK HERE or go to www.MoreMoneyMondays.com to sign up for your FREE weekly referral marketing tips.  If you’re already utilizing ‘More Money Mondays,’ I’d love to hear what you think of the service it provides–please leave your thoughts and feedback in the comment forum below.  Thanks!

Why Wait for Business? Go out and Get It!

Photo courtesy of pakorn at FreeDigitalPhotos.net

Photo courtesy of pakorn at FreeDigitalPhotos.net

The best referral efforts I’ve seen happen by design, not by accident or wishful thinking.  Many business people view referral generation somewhat like the weather: “Sure, it’s important, but what can I do about it?”

Referrals and business networking efforts can be planned and nurtured.  Anyone, including business owners, entrepreneurs, sales representatives, staff employees, even individuals serving in a volunteer capacity in any field, can accomplish plenty with a well-structured and systematically executed referral plan for a business.

All too often I have seen business people waiting for business to walk through the door.  They think because they are good at what they do, people should be flocking to them. I’m afraid the truth is, it doesn’t work that way! You have to take charge, no matter what business you’re in or how good you are, and bring the business in to you.

I once saw a cartoon strip of two large, ravenous-looking vultures perched on a tree limb, overlooking a dry desert plain. After quite a while, one vulture turns to the other and says, “Wait for something to die? Hell, let’s kill something!” So it is with referral marketing. You can’t simply wait for people to come to you. If you do, one of your competitors who also provides good customer service will most likely find them before they show up at your door-step.  If you want to succeed, you have to go get your business, or better yet, have someone else get it for you through referrals.

So . . . don’t wait around.  Do something!  Think of three things you can do this week to actively strengthen your referral marketing efforts and please feel free to share your ideas in the comment forum below–you never know whom your great ideas might help!

It Never Hurts to Ask . . . Right?

How many times have we heard people say that it never hurts to ask? Surely more times than we can count. 

Well, in this video, I explain why it definitely hurts to ask sometimes–especially if you ask to soon!  I share a personal story of a recent time when a stranger contacted me via LinkedIn wanting to connect and accompanied the connection request with a note asking me something which I found inappropriate to the point that I decided right then that I was never even going to consider connecting with her.

Watch the video to hear the story and to find out why I flagged the woman’s LinkedIn request as problematic on three significant levels.  Let me just say that this is ‘Networking 101’ and if I were her teacher, she would have gotten a failing grade–this is not the way to network!  Whether you frequently participate in face-to-face networking, online networking, or both, you’ll definitely want to hear this story so you never make the three mistakes that this woman did.

I’d really love to hear your feedback on this.  What are your thoughts?  Also, please share any similar horror stories you may have in the comment forum below–I’m looking forward to hearing from you.  Thanks!

Are You on the Right Track with Career Networking?

Despite what a lot of people might think, there are actually many more similarities between business networking and career networking.  In this short video, I point out some of the key similarities between these two types of networking and explain the ideal time for people to start thinking about their career needs and making efforts toward career networking.

Watch the video now to learn the five magic words that can completely change the dynamic of potentially challenging conversations and open the way to form important, lasting connections and beneficial relationships in your networking efforts and throughout your career.

Also, if you have a story about how you have used basic networking skills within your job, before you were looking for a job, or as you were starting a job, I’d really love to hear from you.  Please share your story in the comment forum below and be sure to submit your story at www.SubmitYourNetworkingStory.comWhen you submit your story via SubmitYourNetworkingStory.com, it will be considered for inclusion in the upcoming networking book I’m writing with Jack Canfield and Gautam Ganglani.  Thanks in advance for your participation–I’m looking forward to reading your stories!

Get a Top Notch Networking Education for Free at NetworkingNow.com!

This video from NetworkingNow.com explains the powerful impact your business card can have and why it’s so important to tailor your business card to coincide with the exact business image you want to present.  

This video is just one example of the vast array of educational content offered on NetworkingNow.com–there are literally hundreds of business and networking downloads available in the site’s online library and you can access all of them for FREE for six months by entering the free subscription code given below.

The free subscription is a gift from BusinessNetworking.com and all you have to do is enter the code (“freesixmonths”) on NetworkingNow.com to gain access to the entire library of content!  Please note that you will be required to enter a credit card number on the site but you will not be billed for the free six month membership.  You will need to end your subscription if you don’t wish to be billed for the second six months.

Please leave a comment and let me know what type of downloadable content you most like to access on sites like NetworkingNow.com:

  • Video?
  • Audio?
  • PDF Articles?
  • Digital Books?
  • Something Else? If so, what specifically?
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