Has Your Business Mission Changed?

In this video, I answer the question of how the mission for my own business, BNI® (the world’s largest business networking organization), has changed over the last thirty years.

In every business, there are some things which remain constant and other things which become transformational.  The one thing which has remained constant in my  own business is the philosophy of the organization, Givers Gain®, which is inculcated into the core of the entire company worldwide.  The organization itself, however, has a transformational nature in that we are Changing the Way the World Does Business®.  This is probably the biggest example of how our mission has changed as we started out as a tiny fledgling organization in Southern California not realizing we would eventually become a huge global company.

After watching the video, I’d love to hear your thoughts as well as your ideas on how the mission in your own business has changed.  Please share your thoughts in the comment forum below.  Thanks!

4 Questions to Start the New Year off Right

With 2014 having just kicked off, it’s a whole new year and a perfect time to re-examine why you’re doing what you’re doing. You may think you know why you’re in business, but perhaps it’s been years since you gave it serious thought.

 

Ask yourself the following questions:

  • What is my business mission? — Beyond simply making a living, what are my long-range professional goals? Do I wish to become the standard by which my competitors are judged? Is it my dream to help make the world a better place?
  • Where is my organization going? — Am I achieving my mission? Am I making plans to accomplish it? How can I change policies, procedures or personnel to improve my chances of achieving my mission?
  • What environment is my organization operating in? — What are the social, economic and technological trends that affect the way I do business and my progress toward my goals?
  • What are my core competencies? — What do I like to do? What is it that I do better than my competitors? Is my business mission compatible with my values and aptitudes?

I’ve seen too many business professionals and companies make the mistake of trying to be all things to all people. Starting out with the fundamentally sound goal of finding a niche that will make them successful, they go astray by changing direction every time a customer or associate suggests a new product or service. The mission gets lost in a frantic scramble for business before the original idea ever gets a chance to pay off.

So, even if you think you know your mission, it will serve you well to pause periodically, analyze your business and, if necessary, refocus on your mission and philosophy.

If you found the questions above helpful in identifying where you and your business currently stand and where you’d like to go within the next year, I’d love to hear what you discovered.  Please share your thoughts in the comment forum below. Thanks!

Do You Know Your Mission?

You may think you know why you’re in business, but perhaps it’s been years since you gave it serious thought. There’s no better time than now to re-examine why you’re doing what you’re doing.  Ask yourself the following questions:

  • What is my business mission? — Beyond simply making a living, what are my long-range professional goals? Do I wish to become the standard by which my competitors are judged? Is it my dream to help make the world a better place?
  • Where is my organization going? — Am I achieving my mission? Am I making plans to accomplish it? How can I change policies, procedures or personnel to improve my chances of achieving my mission?
  • What environment is my organization operating in? — What are the social, economic and technological trends that affect the way I do business and my progress toward my goals?
  • What are my core competencies? — What do I like to do? What is it that I do better than my competitors? Is my business mission compatible with my values and aptitudes?

I’ve seen too many business professionals and companies make the mistake of trying to be all things to all people. Starting out with the fundamentally sound goal of finding a niche that will make them successful, they go astray by changing direction every time a customer or associate suggests a new product or service. The mission gets lost in a frantic scramble for business before the original idea ever gets a chance to pay off.

So, even if you think you know your mission, it will serve you well to pause periodically, analyze your business and, if necessary, refocus on your mission and philosophy.

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