How to Get an Edge and Stand out in the Networking World

To some businesspeople, networking is something to try when they’re hurting for business.  However, networking is actually a primary strategy for generating business relationships that lead to more referrals.  When done correctly, networking is a proactive strategy for business growth, not a reaction to slow business.

I think the most important single idea in networking is to do what others don’t Doing what others don’t gives you an edge.  It can position you head and shoulders above your competition.  It helps you stand out in a positive way and, when you do, people are attracted to you and your business, and your success grows stronger, deeper and more durable.

 

So go beyond the norm. Take the time to gather information for improving your business by getting straightforward feedback from people.  This will help you identify your business’s strengths and weaknesses so you can take corrective action.  Some more ideas that most people don’t take the time or effort to implement are:

  •  Adopt the attitude of a host at networking mixers
  • Use your influence and professional status to help members of your network solve problems
  • Learn to specifically ask for referrals
  • Take every opportunity to educate yourself on how to better your business and your networking efforts

What is something you do to go beyond the norm and do what most people don’t when it comes to your networking efforts?  There are so many things you can do to stand out from the crowd and I’d really love to hear your ideas. Thanks!

‘Why People Resist Networking’ Series: Part II–Too Busy to Network

In this second installment of the “Why People Resist Networking” Video Series, I discuss another commonly held idea behind why people most likely resist networking–they claim they are much too busy to network.

The bottom line is that though people may feel they “don’t have the time” or that they’re “too busy to network,” in reality they’re simply not making the effort to take the time because they don’t realize two extremely important facts about the benefits of networking and the power it has to significantly build their business.

I highly encourage you to watch this video to find out why the “I’m too busy to network” mentality is something you definitely need to overcome if your goal is to grow your business as efficiently and effectively as possible.

After watching the video, I’d love for you to leave your feedback, thoughts, and/or comments in the comment forum below.  In addition to leaving any feedback you might have, I’m specifically interested in hearing your ideas/tactics for combating the “I’m too busy . . .” mentality.  Thanks!

Networking Video: “The People in the Room”–Comic Relief with a Powerful Message

Last Thursday I posted a blog in which I explain why confusing networking with direct selling is one of the worst faux pas you can make while networking as it completely undermines any chance you have of being a successful networker.  The fact remains that if your idea of networking is walking around, shaking hands, and closing deals, you are not going to achieve real results or significant business growth from your efforts.

Today, I’d like to share a fantastic new video with you which not only drives home the points I made in last Thursday’s blog but does so in a highly creative, comical, entertaining, and extremely memorable way.  The video is called “The People in the Room” and it is created and produced by Lawrence Conyers of Anson Corporate Media.  Lawrence is a master networker based in the UK who has done several other stellar networking videos in the past.

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Watch the video now to find out what happens to a confused networker who thinks the best way to network is to work the room at lightning speed, focused only on giving people his card and asking them to give him a call so they can do business.  After watching the video, you will very clearly see the difference between real networking and trying to meet as many people as possible in order to sell them on your products and services before you even get a chance to learn their name.  You’ll also never be able to forget the importance of remembering to think not only about the people in the room with you at networking events but also about the people they know who may not be in the room.

I think Lawrence absolutely knocked it out of the park with this video–I love it!  What do you think?  Please share your feedback about the video in the comment forum below.

 

 

How Much do You Trust Advertising?

Nielsen recently did a survey regarding people’s “trust” in various forms of advertising (see the graph below).

Remarkably, the two top categories of trust involved word of mouth!  All other forms of advertising were substantially lower than the top two (word-of-mouth approaches).  Furthermore, 82% of all forms of advertising (other than word of mouth) showed that more than half of all people didn’t trust that form of advertising much at all!

The media often asks me why networking is so important.  I think the graph below clearly demonstrates why networking is so important for business growth and success.  It’s important to note that I believe in advertising; I also believe that referrals and networking are a form of advertising and I’ve been saying for many years that business networking (i.e., referral marketing) is the most cost effective form of advertising.

This independent study clearly confirms the power of word-of-mouth advertising.  Weigh in here – what are your thoughts on the matter?

Get Ready for International Networking Week 2013!

International Networking Week®  2013 is almost here and with it comes tremendous opportunity for  businesspeople across the globe to grow business through the development  of powerful new connections!

International Networking Week®  is an initiative of BNI® and its focus is to celebrate the key role that networking plays in the  development and successs of business around the world.  It’s about  creating an awareness of the process of networking.  Not just any kind  of networking, but “relationship networking”–an approach to doing  business based on building long-term, successful relationships with  people through the networking process.

Over the past several years, International Networking Week has been  gaining momentum worldwide and for the past few years, the Week has been recognized by  tens of thousands of people around the world and acknowledged by many  governmental agencies and high profile organizations.

The number of people participating in this year’s celebration of International Networking Week®, through hundreds of large events and thousands of smaller events, is expected to be even greater than it was in 2012.

You can join in the celebration of the Week by:

  • Watching the 2013 International Networking Week Video by CLICKING HERE. Please feel free to share the link with everyone in your network and post it on any websites you may have.
  • Visiting www.InternationalNetworkingWeek.com for more information and a list of worldwide events.
  • Participating in this year’s recommended special International Networking Week networking exercise by bringing an individual who has been a significant influence on your business/life to the  networking meeting or event you’ll be attending during International  Networking Week.  For full details, please click on the link below.

SPECIAL NETWORKING EXERCISE–INTERNATIONAL NETWORKING WEEK 2013

How are you planning on celebrating International Networking Week?  I’d love to hear your ideas on additional ways to celebrate this year so please leave your thoughts in the comment forum below.  Thanks!

Got Accountability?

While I was in Australia last month, I had the opportunity to speak with one of Australia’s most successful networkers, Brent Edwards, about the role accountability plays in networking.  Basically if you’re not maintaining accountability when networking, your efforts all boil down to one thing–a waste of time.

In this short video, Brent offers three simple keys to ensuring you maintain accountability in your networking efforts which will, in turn, build a solid foundation for networking success and the potential for limitless business growth through referrals.

 

Visit WorkingOnIt.com and Build Business with Systems

In this video, Michael Gerber and I discuss one simple idea: SYSTEMS.

I used Michael’s ideas about systems to build my business and as a result, my networking organization has grown to over 6,000 chapters in 50 countries around the world.

Watch this video to find out more about building business with systems and about Michael’s new website www.WorkingOnIt.com–a fantastic resource for business owners and entrepreneurs around the world.

FREE Webinar with Michael E. Gerber!

 

I’m excited to extend a very special opportunity to all BusinessNetworking.com blog readers to attend a FREE webinar that I am hosting on October 28th which will feature my good friend, renowned business expert and author of The E-Myth, Michael E. Gerber.

To get full details on the webinar, CLICK HERE and watch the short video where Michael and I explain the invaluable business insight you’ll gain by attending the event–it will undoubtedly help you to build your brand and grow your business.

Space for the free webinar is limited so, after watching the video, be sure to CLICK HERE TO REGISTER for the October 28th event and reserve your spot–I’m looking forward to having you join us!


Michael Gerber’s Key to Business Growth: “Working on It”

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In this video, my friend, The E-Myth author Michael Gerber, talks about his new website — www.WorkingOnIt.com — which is devoted to helping entrepreneurs grow business and achieve success.

I wanted to spread the news about this great educational resource because I am a firm believer in Michael’s strategies and philosophies for business growth.  I built my networking organization around some of the key philosophies that Michael wrote about in The E-Myth and I know that is a large part of why my business has grown globally into what it is today.

So, after you watch this short video clip, be sure to check out Michael’s new website and then, if you have a minute, please come back and leave a comment to let me know what you think.

PLEASE NOTE:  Although Michael’s new website, www.WorkingOnIt.com, makes mention of BNI and addresses “BNI friends,” the website and the educational information and offers it contains are open to absolutely everyone–including BusinessNetworking.com blog readers and the general public as a whole.

Don’t Analyze What’s Wrong–Look for What’s Working!

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It’s a fact: change is not easy!

So, how do you keep business on the up and up amidst a constant onslaught of challenges that require you and your business to change and adapt?

Watch this short video for some powerful tips from my good friend and author of The Solutions Focus, Dr. Mark McKergow.

You’ll learn, like I have, that one of the most important things a business owner can do to strengthen and grow their business is to operate on a daily basis by focusing on solutions.  Mark always says that if a company focuses primarily on problem, they become an expert at problems–instead, they need to focus on solutions!

After you’ve watched the video, come back and leave a comment to let me know which of Mark’s tips was the most valuable for you.

50 Best Blogs for Young Entrepreneurs

I am excited to announce that this blog was listed as #26 in the list of “50 Best Blogs for Young Entrepreneurs”!

Here’s what they said:

“Networking Entrepreneur: Even if you think you’re a pro at networking, check this blog for new tips and strategies as your business grows. Recommended Posts: Make No Assumptions and Clueless When It Comes To Conversing? Four Tips

The list, published by OEDb (Online Education Database), was created as a resource for young entrepreneurs who are looking to learn some basic business principles and discover how to communicate and collaborate in the real world before finding success.  Divided into categories (“Tools & Resources,” “Inspiration & Testimonials,” “Tips & Education,” “Industry News,” and Insights “From Young Entrepreneurs”), the list presents the top blogs that will help you communicate, collaborate, master the science of SEO and social media marketing, shake hands like a professional, and more.

Young entrepreneur or not, this list contains a cornucopia of excellent links that will provide you with an endless amount of useful information.

I’m honored to be included in this list of the “50 Best Blogs for Young Entrepreneurs” and I encourage all of my blog readers to check out the list and explore the great (and FREE)  information that’s out there to help contribute to your success!

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