Rebel Networking

In this video, I talk to Phil Bedford, a Dubai based networking expert who is also one of the top Referral Institute trainers in the world.

Watch the video to learn how Phil began his online TV show, “The Rebel Networker,” and developed an attention-garnering brand around the Rebel Networking concept.

Not only will you learn about how Phil achieved success through finding a way to stand out and be different, you’ll learn how you can apply the same concept to your business in order to climb to new heights of success, regardless of the type of business or industry you are in.

So, what are your ideas on how you might apply this branding concept to your business?  I’d love to hear your thoughts so please share them in the comment forum below.  Thanks!

Also, to find out more about Phil and to check out “The Rebel Networker” TV show, please visit www.RebelNetworker.tv.

 

Virgin Territory

I recently spent a week on Necker Island with Richard Branson and it was an amazing experience, just as it was when I was there a few years ago right about the time I first started writing this blog.  During that initial visit to Necker, I wrote about the Butterfly Effect of Networking for the first time ever.

Branson and Misner Walking CroppedDuring this visit, Richard told me a very interesting story about his early days with Virgin Records.  He was 20 years old and publishing a student magazine.  He wanted to give students a better deal on records and decided to start a new business.  “Slipped Disc” was initially one of his favorite ideas for a business name but when one of the people working with him suggested that they were all “complete virgins in business,” Richard decided on the spot to call the new business Virgin Records.

Once he had the name in place, he moved forward with the process of getting a trademark on it.  He put in a trademark application through the UK trademark office for the name “Virgin Records.”  However, he immediately encountered a problem; the trademark office denied the filing stating that the term “Virgin” was, according to them, “rude!”  Richard shared with me that he continually tried for nearly four years to get them to approve a trademark on his company because, the fact was, without it the brand was in danger of being copied.   Finally, out of frustration, he looked in the dictionary for all possible definitions of the word “virgin” and discovered a definition that might assist him in his plight to gain a trademark.   Armed with his newly discovered definition, he contacted the trademark office yet again and explained to them that according to the English dictionary, the term “virgin” was not rude.  In fact, when he cited the dictionary definition of “virgin” as “pure,” the frustrated bureaucrats had no choice but to relent.  That’s the story of how Richard Branson finally received the trademark on his iconic company – The Virgin Group.

After sharing this story with me, Branson said, “Brands are very important.  You either need to be very creative or you need to spend a lot of money to build the brand name.”   He explained that Virgin was one of the brand names that was really creative and that’s why it worked from the start.

There are now hundreds of companies within the “Virgin” brand.   I’ve personally used Virgin Atlantic, Virgin America, Virgin Blue, and Virgin Hotels (to name a few) and as a customer of each of these companies, my experiences have been either good or great.  If you’ve been a patron/customer of any of the Virgin companies, I’d love for you to leave a comment in the forum below offering your feedback on which of the Virgin companies you’ve used and what your experiences were like–do you think the global image/reputation of the Virgin brand factored into your decision to give your business to a Virgin company as opposed to their competitors?  Why or why not?  I would love to hear your thoughts–thanks!

Mega Partnering VI Event

I am excited to announce that I will be presenting at the Mega Partnering VI conference (www.MegaPartnering6.com) this year which is taking place in Los Angeles, CA from November 29-December 2.

The event is run by the J.T. Foxx Organization (www.JTFoxx.com) and J.T., whom I’ve gotten to know over the past couple of years, has invited me to give a presentation on how to achieve success through networking.

J.T. (pictured with me below) has a very interesting story as he started investing with nothing more than a rusted-out Ford pick-up truck, $974.00, and one cheap suit.  Now, six years later, he is a serial entrepreneur who has started several multi-million dollar companies internationally and he has become one of the world’s top wealth coaches and a sought after motivational speaker–all this he has done through mastering the art of partnering, branding, networking, and marketing.

Mega Partnering is an independent international organization J.T. Foxx created after watching a 60 Minutes episode  about Davos, applying, and getting turned down when he tried to start his own business.  Not willing to accept rejection, J.T. decided to create his own opportunities for small businesses and he called it “MegaPartnering.”

The conference has since grown to include small entrepreneurs from all over the world and it raises money for charitable initiatives, keeping with the philosophy, “Learn, Earn, Return.”  Mega Partnering attendees have included Apple co-founder Steve Wozniak, former Prime Minister Brian Mulroney, Stedman Graham, and more.

There will be several accomplished entrepreneurs at this year’s event–many of them giving presentations– including Michael Eisner, Kathy Ireland, Eric Trump, John Assaraf, Raymond Aaron, and Mark Victor Hansen, among others.

If you are interested in registering to attend the event or learning more about it or about J.T.,  please CLICK HERE to visit the Mega Partnering website.  I hope to see you at the event in November!

 

 

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