Branding Small Business for Dummies

While in Mexico for a TLC conference, I had the opportunity to talk to my very good friend Raymond Aaron about his book, “Branding Small Business for Dummies,” and why it’s so important for small businesses to build their brand. Unfortunately, it’s a common misconception that branding is something only large corporations need to focus on and this video outlines the key points regarding what small businesses really need to know in relation to branding.  For example, if you don’t build your brand on purpose, it get’s built for you and that’s not necessarily a good thing.

Watch the video now to learn how to use branding to differentiate yourself from your competitors and to find out how to easily get a free digital download of Raymond’s book, “Branding Small Business for Dummies.”  I can’t recommend this book highly enough and if you are familiar with it, I’d love for you to share your take on the book in the comment forum below–thanks!

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