James Barber–“The Networking Guru”

Just last week at the BNI® U.S. National Conference in Savannah, Georgia, I had the opportunity to have a brief chat with James Barber, author of The Networking Guru.  In this video, I ask James to offer a suggestion or two on how networkers can stand out during weekly presentations in their networking group in order to increase their effectiveness at consistently obtaining referrals from their networking partners.

James reveals his top tip for helping your fellow networkers (i.e., your sales team) to focus and really narrow in on how they can refer you, and he tells a powerful story about a North Carolina business woman who used his top tactic and was so successful that he still finds it amazing when he thinks about the results she got.

Watch the video now to learn how you can stand out and be remembered in order to make it easier for those with whom you network to refer you.  I guarantee that if you incorporate James’ advice into your networking presentations and interactions, you will start to see a significant improvment in your referral marketing results and a noticeable increase in the amount of referrals you’re able to generate.

After watching the video, please share your thoughts.  And, if you’ve had previous experience using the tactic we discuss for generating more referrals, I’d love to hear how it worked out for you–please share your story in the comment forum below.  Thanks!

 

The Power of Being Specific

In this video, I explain a great technique for getting your referral partners to really hone in on and start passing you more and more of the exact type of referrals that you ideally want. The technique is simply to focus on being as specific as possible.

In order to demonstrate just how powerful specificity can be, I take you through two 10-second exercises which clearly convey how results can be significantly greater when we take care to be specific. You’ll need a pen and a piece of paper to participate in the exercises so be sure to grab those two things before watching the video and please feel free to leave a comment sharing your thoughts on this video and/or any effective strategies you may have which help you focus on specificity with members of your network.

Andrew Hall’s “Referral Magic”

How specific are you when asking for referrals?  Do you say you want business from “somebody”. . . or “anybody”. . . or do you give the name of the specific person you want to meet?

Joining me in this brief video is Andrew Hall, a master networker based in China. Watch as Andrew tells an engaging story about the importance of being specific, or as he calls it, “Referral Magic.”

After watching the video, please leave your thoughts, comments, and/or feedback in the comment forum below . . . are you now thinking twice about how specific you are when asking for referrals?  Are you going to make a conscious effort to be more specific in your “ask” when asking for referrals in the future, or do you maybe have a tactic for being specific that you can share in order to help others? . . .

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