Do the people you know consider their relationship with you to be valuable? Are you a “Value-Added Friend?” At first glance, it may seem like a way of allowing friends and connections to “use” you, but in reality it just helps solidify the likelihood of a long term relationship with that individual.
Powerful and successful business people want their networks to be strong, deep, and broad. You want your relationship to help strength, deepen, and expand the networks of others. So how do you do this? How do you become a Value-Added Friend?
Get to know the people who make up your referral team. You want to do more than scratch the surface – you want to really know these people, and you want them to feel like they know you as well. Be aware of how they react to you, and don’t ask them too personal or invasive questions. Understand their goals – learn how you can help them. Once you help someone achieve a goal, you become a Value-Added Friend.
So, how? How do we deepen relationships and become a Value-Added Friend?
- Build quality relationships. Relationships are a time commitment, but a worthwhile one. Go beyond the standard business interactions to truly deepen your relationships and get to know your marketing team. The stronger your friendship, the more you can expect from each other’s networking efforts.
- Do more than just show up. Seriously. You need to establish credibility and trust with the people at these events or meetings, so just showing up isn’t going to cut it. Refer to Number 1 above.
- Do not ask what they can do for you, but what you can do for them. This is perhaps the most powerful way to deepen and widening networks. Do not underestimate the power of helping other people.
So what are you doing to become a Value-Added Friend?